Adobe Experience Cloud Blog

MARCH 24, 2015

It can teach marketers valuable lessons about appealing to consumers’ emotions through interactive storytelling and creating a holistic, cross-channel campaign. This means that not only will they stick with the tournament for its entire duration, they’ll walk away when it’s over with a positive brand image in their minds.

Storytelling 48

Storytelling Advertising Channels B2B Thought Leadership Multi-Channel 48

Adobe Experience Cloud Blog

MARCH 18, 2015

Author: Mike Moeller Earlier this week, Marketo was lucky enough to host a panel at SXSW in Austin, TX, with of some of the brightest minds in marketing. Bigley also noted the importance of transparency and authenticity in your brand’s content. People are multi-faceted – brands can be, too,” she said.

Marketo 48

Marketo CMO Thought Leadership Top of Funnel 48

Adobe Experience Cloud Blog

MARCH 7, 2017

As I’m sure you’re aware, Marketo is at a turning point in its journey—one that aligns perfectly with where marketing, as an industry, is headed. A new way to brand your marketing. Human to human, connecting one-on-one, brands and customers should be BFF, you get the gist. This isn’t your mother’s Marketo Summit.

Advertising Agencies 117

Advertising Agencies Marketo Gartner Paid Search Agency 117

Valasys

FEBRUARY 21, 2020

Brand advertising benefits B2B marketers as it evokes positive sentiments in the market for the brand in question. Before a product launch marketers deeply inspect about their brand identities, colors, fonts & other stylistic choices. They can set their insights early on about what works & what doesn’t.

Advertisements 52

Advertisements Advertising WOMM B2B Marketing 52

Adobe Experience Cloud Blog

OCTOBER 15, 2018

This new era of marketing is all about storytelling and curating customer-centric content. Take on the Art of Storytelling. Specifically, aiming towards curating content that keeps your customers continually coming back for engaging with your brand. It is about knowing what content your customers and prospects want to consume.

CMO 134

CMO Thought Leadership Curation Storytelling 134

Vidyard

NOVEMBER 6, 2018

Online video is changing the way that brands communicate with audiences. The Video Marketing Storyteller: PortoBay Hotels First, we laughed. The Storyteller understands that the art of creative storytelling isn’t just for Hollywood. Then we cried. Then we subscribed for more.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Kabbage

NOVEMBER 9, 2016

Why should I read it: MarketingProfs, championed by Ann Hadley, is a content staple for marketers looking to learn about the latest trends or sourcing ideas on how to improve marketing for their own brands. Why should I read it: If there’s one thing Marketo does really well, it’s content. Where can I find it: [link]. TopRank Blog.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Kabbage

NOVEMBER 9, 2016

Why should I read it: MarketingProfs, championed by Ann Hadley, is a content staple for marketers looking to learn about the latest trends or sourcing ideas on how to improve marketing for their own brands. Why should I read it: If there’s one thing Marketo does really well, it’s content. TopRank Blog.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Adobe Experience Cloud Blog

OCTOBER 29, 2019

The idea that millennials are killing brands has become a bit of a running joke on the internet. The consumer landscape is changing, and savvy brands are using purpose-driven marketing to stay connected. The consumer landscape is changing, and savvy brands are using purpose-driven marketing to stay connected.

Storytelling 93

Storytelling Merchandising Ethics Thought Leadership 93

Martech

OCTOBER 4, 2021

The first psychological insight to put into practice is brand awareness amid all this digital noise and clutter, said Megan Sangha, Senior Product Marketing Manager for Wrike in her presentation at MarTech. Perkuto will expand MERGE’s marketing operations offerings, bringing Marketo and Workato managed services to MERGE clients.

Acquisitions 93

Acquisitions Marketing Automation Services Marketing Management Digital Experience Platform 93

Adobe Experience Cloud Blog

DECEMBER 29, 2017

Personal Branding: Authenticity vs. Transparency. She discusses the differences between authenticity and transparency and gives marketers insight into crafting their personal brand. Thought leadership and storytelling are two of the most important strategies for achieving success in today’s landscape.

Video Marketing 134

Video Marketing B2B Thought Leadership Planning Psychographics 134

Adobe Experience Cloud Blog

AUGUST 6, 2019

Salespeople Are The Next Great Storytellers. Sometimes, by the time a brand story gets from the marketing department to sales teams, it’s notably different than how it started. The post Marketing And Sales Need to Rally Around A Single Story appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Top of Funnel 134

Top of Funnel B2B Thought Leadership Paid Search Agency Storytelling 134

Adobe Experience Cloud Blog

NOVEMBER 14, 2017

and 4% from last year, consumers will be shopping more and spending more money , meaning marketers and brands must work harder to connect prospective customers before their competition does. But, to attract and retain consumers during this season, brands can’t miss a moment with their audience. Feel sentimental?

Planning 134

Planning Tips Advertising Mediums Amazon 134

Adobe Experience Cloud Blog

APRIL 23, 2018

It’s no longer a question of should your business be on Instagram, but rather, how do you make your brand stand out from all the rest? In this new digital world, you may wonder whether there are any effective ways to make your brand stand out from the pack. My company, Later, keeps our brand in mind with everything we do.

Effectiveness 134

Effectiveness Peer-to-peer Privacy Lead Ranking 134

Adobe Experience Cloud Blog

JANUARY 6, 2017

At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices. What Makes the Best Storytellers the Best – @bryankramer https://t.co/hsNgcPdJnV Jessica Northey. JnNsHDVRbY. x8SWeZaKFO.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Adobe Experience Cloud Blog

OCTOBER 29, 2019

The idea that millennials are killing brands has become a bit of a running joke on the internet. The consumer landscape is changing, and savvy brands are using purpose-driven marketing to stay connected. The consumer landscape is changing, and savvy brands are using purpose-driven marketing to stay connected.

Storytelling 75

Storytelling Merchandising Ethics Thought Leadership 75

Adobe Experience Cloud Blog

JULY 30, 2018

You point your smartphone camera at an empty spot in your living room, et voila, a brand-new Ikea chair appears on your screen. Marketers are storytellers. As technology evolves, so does storytelling. VR is a novel way to tell a story, promote a product, sell a brand. Furniture materializes on your phone.

Planning 92

Planning Storytelling Paid Search Agency Thought Leadership 92

Adobe Experience Cloud Blog

APRIL 11, 2018

More and more, brands are seeing that customer experience is the key to success. But what’s stopping your brand from creating that same kind of audience? Storytelling isn’t just a new marketing buzzword. Take this opportunity to focus on your story. Customer Experience Is the Key Differentiator.

Marketing Automation Services 134

Marketing Automation Services Advertising Mediums Thought Leadership Paid Search Agency 134

Adobe Experience Cloud Blog

JULY 19, 2017

Their activities work to inspire identification with their brand and empower social customers to act, which translates into a willingness to purchase and spend. Remember: engaged, connected, responsive and empowered brand community members can help your business scale and it can work for you without spending a fortune.

Communities 134

Communities Twitter Peer-to-peer Ad Building 134

Influitive

OCTOBER 30, 2015

In this video interview with Chandar Pattabhiram , Group VP of Product and Corporate Marketing at Marketo, you’ll find out how the next generation of CMOs can leverage marketing technology to move away from mass marketing techniques and get back to building 1:1 relationships—in a way that is measurable and scalable. Download the eBook now.

Ad Building 100

Ad Building Video Marketing Cross-Selling CMO 100

Adobe Experience Cloud Blog

AUGUST 7, 2017

A critical element of this is the Art of Storytelling , one of the three A’s of the Engagement Economy. However, this doesn’t detract from the idea that a marketer’s primary role is to connect with a brand’s audience and build a relationship. So, how do you engage? And, as always, we want to hear from you!

Best Practices 134

Best Practices Thought Leadership Marketing Automation Services Storytelling 134

Content Standard

OCTOBER 6, 2017

Brands like Google, Sony, HTC, Oculus and other competitors have all brought their own VR headsets to market, and smartphones are now powerful enough to power these experiences on their own. Brands have been anticipating how VR marketing represents a new opportunity to build engaging customer experiences.

Paid Search Agency 101

Paid Search Agency Storytelling Marketing & Strategy Display 101

Onalytica B2B

JANUARY 18, 2017

The number of martech ventures that are innovating new ways to connect brands and audiences in a digital world is measured in the thousands. It’s an amazing field, combining the strengths of engineers, storytellers, artists, and data scientists to forge the future of customer experience. Bigger brands are already doing so.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Tomas Kellner is the Managing Editor of GE Reports, a successful brand magazine featuring stories on technology that draws over half a million readers. His top advice : Focus completely on storytelling, with real protagonists solving real problems and reaching real outcomes. Be newsworthy, and let your readers learn something new.

B2B Marketing 134

B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

Adobe Experience Cloud Blog

APRIL 25, 2017

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. The Buyer Has A Louder Voice Than The Brand. Today, the buyer has a louder voice than the brand. Volume, unchecked does damage to our brands.

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Adobe Experience Cloud Blog

NOVEMBER 29, 2018

Your job as a storyteller is to intrigue the reader. Brand Journalism Defined. It means avoiding leaving your readers with the impression that your brand is above reproach. The post 8 Journalism Concepts to Drive Better Engagement appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Storytelling 133

Storytelling Thought Leadership Television marketing Internet Marketing 133

Vidyard

NOVEMBER 6, 2018

Online video is changing the way that brands communicate with audiences. The Video Marketing Storyteller: PortoBay Hotels First, we laughed. The Storyteller understands that the art of creative storytelling isn’t just for Hollywood. Then we cried. Then we subscribed for more.

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

Adobe Experience Cloud Blog

JULY 17, 2018

In fact, it’s been proven that storytelling can have a profound impact on the decisions we make. From my experience through the case studies I’ve been involved with at Marketo and the feedback I’ve gathered from sales (because they are on the frontline of feedback—and we’re all about that marketing and sales partnership!)

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

Strategic-IC

JUNE 11, 2019

Storytelling is a Fundamental Marketing Skill. We already know that storytelling is an essential element of any successful messaging strategy. Marketo CMO, Sarah Kennedy, emphasised the importance of reporting customer feedback right to the top of the organisation in order to bring about truly transformational change.

Account Based Marketing 72

Account Based Marketing Advertising Agencies Ideal Customer Profiles Lead Ranking 72

Adobe Experience Cloud Blog

JUNE 18, 2018

While having thousands upon thousands of social followers is certainly something to brag about, the number means little if those followers largely ignore your brand. Engagement is the key to success for social media marketing—brands that drive more engagement from their audience are generally rewarded with better visibility and organic reach.

Social Media 134

Social Media Sales Leads Top of Funnel Conversion 134

Vidyard

NOVEMBER 6, 2018

Online video is changing the way that brands communicate with audiences. The Video Marketing Storyteller: PortoBay Hotels. The Storyteller understands that the art of creative storytelling isn’t just for Hollywood. Their videos build brand awareness, generate leads, accelerate deal cycles, and onboard new customers.

Video Marketing 57

Video Marketing Enterprise Management Generation Marketing Management 57

KoMarketing Associates

FEBRUARY 9, 2016

Embodies good storytelling principles. It supports larger brand-building strategies. It can serve as a natural “get to know” conduit between prospects and a company/its employees (humanize the brand; reinforce key messages such as “There are real people who take your call 24 hrs/day.”). Marketo: What is Marketo?

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

SmartBug Media

MAY 11, 2021

People respond better to the words of another person than they do to a brand. In a world of diminishing attention spans, people typically ignore brand banners and focus on content from other people. These email templates from Jetstar and Kmart are two examples of how brands can nail user-generated content in emails.

Marketing AI 59

Marketing AI Email Marketing Marketing Strategy Marketing & Strategy 59

Vidyard

SEPTEMBER 12, 2018

In the marketing category, we’re looking for trailblazers, storytellers, and visionaries. We also want to recognize video masters – companies that have embraced video across sales, marketing, and customer service to humanize their brand and transform their customer journey into a conversation that’s personal yet persuasive.

Video Marketing 70

Video Marketing Business Top of Funnel Class 70

ClearVoice

MARCH 8, 2022

Her focus is on motivation to action, directing her team to use high-level content, effective storytelling and other means to create communities and support advocacy and partnerships. She also served leadership stints at Engagia and Marketo where she handled product marketing, internal sales and account-based marketing strategies.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

KoMarketing Associates

AUGUST 19, 2013

As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust. Wendy Marx (Marx Communications) – Wendy runs an award-winning B2B PR and marketing communications agency that helps companies and businesses become well know brands.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Vidyard

NOVEMBER 6, 2018

Online video is changing the way that brands communicate with audiences. The Video Marketing Storyteller: PortoBay Hotels. The Storyteller understands that the art of creative storytelling isn’t just for Hollywood. Their videos build brand awareness, generate leads, accelerate deal cycles, and onboard new customers.

Video Marketing 50

Video Marketing Enterprise Management Generation Marketing Management 50