Vision Edge Marketing
APRIL 30, 2024
Dive into the essential metrics of brand equity and customer value to uncover the keys to long-term growth and lasting business value. 2 Mission-Meaningful Metrics: Brand Equity & Customer Value Brand equity refers to a value premium that a company generates from a product with a recognizable name when compared to a generic equivalent.
The Forward Observer
MARCH 15, 2024
Today’s customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service-oriented. MacInnis, professors and branding, brand benefits, and positioning experts, are about to change that. About the Author Allen Weiss, Ph.D.,
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
CMSWire
MAY 15, 2024
The biggest challenge facing today's marketers isn't a lack of creativity – it's a lack of resources and time to be curious. Continue reading.
Webbiquity
JUNE 21, 2022
say strengthening their brand is a top business objective. However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. Brands compete for the attention of their customers in real-time, across various channels. Image credit: HubSpot.
Speaker: Tom Pick, Independent B2B Digital Marketing Consultant
What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? We conducted in-depth interviews with senior B2B technology marketers to find out. But doing it effectively to optimize results is also the top challenge marketers face. You’ll learn….
Marketing Insider Group
MARCH 2, 2023
“Marketing is no longer about the stuff that you make but about the stories you tell.” – Seth Godin Brand Storytelling has been an integral part of human communication since the beginning of time. It’s no wonder that storytelling has become an essential tool for marketers looking to build strong relationships with their audience.
SmartBrief - Marketing
MAY 12, 2024
While it’s a great time for brands to connect with Asian American consumers, marketers should be marketing to the AANHPI segment all year long. Marketers should “reach ALL diverse consumers” Overall, there is a lack of understanding about the Asian American consumer segment. hours per week online.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. The key steps to powerfully brand and message your company and offerings. The key steps to powerfully brand and message your company and offerings.
Speaker: Mat Zucker, Partner, Prophet
Content is a B2B brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers. But to succeed, company-driven content needs a more strategic approach that rebuilds a brand’s foundational and experiential elements.
Advertiser: ZoomInfo
Technology will continue to play a part in fostering buyer allegiance and building brands in the “new normal.” The fight to find new customers and retain existing ones is the biggest business challenge for many companies.
Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media
Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program. Join Jen Spencer, VP of Smartbug Media, as she discusses how to grow an inbound strategy and framework in your organization to attract leads and establish your brand.
Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage
As a B2B marketer in 2020, you are constantly asked to fight for attention in crowded markets with limited resources. You’ll come away with answers to the following: How to create brand-enhancing content that delivers value to your attendees and presenters. February 11, 2020 9:30 AM PST, 12:30 PM EST, 5:30 PM GMT
Advertisement
eCommerce merchandisers and digital marketers need a site search solution that considers the customer first and not the brand, recommending content and products specifically for the user on an individual level and helping create the opportunity to build brand loyalty.
Speaker: Michael Brito, EVP, Zeno Group
As a B2B marketer, you already know - attention spans are short, and the competition to win attention is fierce. By understanding not just the readers of your content, but also the "vocal minority" and the influencers at play, you can develop a strategy to sustainably create attention-getting - and more effective - marketing campaigns.
Advertisement
The digital landscape is getting more and more crowded, and marketers are looking for creative ways to reach customers. How to deliver brand affinity through gifting. To rise above the digital noise, you need to connect with your audience in a new way. Let’s introduce gifting. It’s the missing piece to any ABM strategy.
Expert insights. Personalized for you.
206 
Let's personalize your content