B2B Marketing Directions

FEBRUARY 18, 2023

Marketing technology has been discussed in hundreds, if not thousands, of ebooks, white papers, blog posts, webinars, and conference presentations over the past two decades. But there are surprisingly few full-length books that specifically address this vitally important topic. sales, customer service, finance, etc.)

Work Management 40

Work Management Marketing Management Marketing Automation Services Conference 40

NuSpark Consulting

DECEMBER 18, 2017

Despite that, you need e-books, webinars and other information designed to attract leads, walk them through the buying cycle and convert sales. But how can you create white papers, videos and blog posts that your target audience will seek out and devour? Your potential buyers are sorting through an avalanche of content.

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Buyer Intent Intent ROI Buying Cycle 211

Sharpspring

MAY 6, 2021

Marketing automation , in-house or through an agency, is a great option. Keep reading for some useful strategies and tips for how agencies use marketing automation to increase revenue and save time. Benefits of Marketing Automation. Marketing automation puts repetitive tasks on autopilot.

Marketing Automation Services 53

Marketing Automation Services Paid Search Agency Advertising Agencies Marketing Automation 53

NuSpark Consulting

AUGUST 23, 2018

White Papers and E-Books. The goals for white papers and e-books can be to: Generate qualified leads. You create a landing page that convinces people to give you their contact information in exchange for downloading the white paper. But that’s a subject for another blog post. Goal Assessment.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

Sharpspring

MAY 6, 2021

Marketing automation , in-house or through an agency, is a great option. Keep reading for some useful strategies and tips for how agencies use marketing automation to increase revenue and save time. Benefits of Marketing Automation. Marketing automation puts repetitive tasks on autopilot.

Marketing Automation Services 52

Marketing Automation Services Paid Search Agency Advertising Agencies Marketing Automation 52

ViewPoint

JULY 26, 2018

Jane and George know that the deep multi-use reach of podcasting will establish the thought leadership they desire without spending hundreds of thousands of dollars on research or years on writing a book. E-books and white papers. A new white paper is also in the works. Testimonials. Nurture material.

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Thought Leadership PointClear Case Studies Budget Programs 120

Webbiquity

AUGUST 1, 2019

Linking to your calendar: Enable your prospects to select their own timeslot to book an appointment with you to learn more about your product or service. At the top of the funnel, offer a white paper, ebook, checklist, or a free industry guide. This makes your interactions with prospective customers more efficient.

Marketing Automation Services 203

Marketing Automation Services Lead Generation Top of Funnel Lead Scoring 203

Contently

MAY 26, 2020

For instance, we focus on ranking for keywords like “best content marketing platforms,” “how to write a white paper,” “enterprise content marketing,” “content marketing for banks,” and “b2b content marketing funnel.” Content leads.

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Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 214

Salesforce Marketing Cloud

DECEMBER 8, 2023

What is email marketing and why does it matter? What impact have marketing automation and AI had on email marketing? What are the benefits of automation in email marketing? Is email marketing easy? 5 email marketing best practices What are the costs involved with email marketing?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Webbiquity

MARCH 17, 2017

It occurs as people sign up or exchange their contact information for any asset of value: an informative newsletter subscription, webinar registration, contest entry, white paper or eBook download—the possibilities are almost endless. Marketing Automation. Getting people involved is lead generation.

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Top of Funnel Paid Search Agency Digital Marketing Funnels Landing Pages 243

Martech

FEBRUARY 2, 2023

Of all of the different types of marketing software, conversion optimization platforms are perhaps the easiest to justify. They are directly focused on delivering the business results you desire, whether you’re seeking to optimize white paper downloads, newsletter subscriptions or ecommerce checkouts.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Management 100

SmartBug Media

FEBRUARY 11, 2020

Here are five easy A/B tests you can implement in your marketing automation tool: Email Subject Lines: Your email subject line is the deciding factor of whether your email gets opened or not. Hours, even days, can be spent creating an email, landing page , or white paper. Not sure where to start? Content Testing.

Inbound Marketing 96

Inbound Marketing Eye-Tracking Landing Pages Marketing Automation Services 96

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system.

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Emarketing Marketing Automation Services Manticore Marketing Management 100

SmartBug Media

NOVEMBER 16, 2020

Content downloads in the form of e-books, white papers, and webinars that focus on a pain point. Here’s an example of three lead nurture emails that could move Ian from awareness to consideration: Enrollment: White paper— Top 10 Challenges IT Small Businesses Face. Blog subscribers. Consideration ?

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Lead Nurturing Hubspot Buyer Personas Marketing Automation Services 78

FMG Suite

MARCH 7, 2023

In time, customers of FMG will be able to use the “one-click” personalization tool for all content types, including emails, blogs, white papers and e-books, greeting and note cards, and video scripts, making it simple to repurpose and distribute content across channels.

Social Media 52

Social Media Marketing Automation Services Ideal Customer Profiles Practices 52

Martech

DECEMBER 5, 2023

If you’d like to explore how [Name] can further enhance your email marketing efforts, we invite you to join an exclusive strategy session. Simply initiate a chat with us at Holistic Email Marketing Exclusive Pitch Deck Chat. We have hundreds bookings * this month, showcasing the value our sessions provide.

Marketing AI 111

Marketing AI Marketing Automation Services CAN-SPAM Paid Search Agency 111

Webbiquity

APRIL 21, 2020

It replaces manual paper workflows for tracking subsystem installation progress, enabling construction companies and contractors to reduce overall project time and costs. We’ve had quite a bit of success when we focus our content (white papers, editorials, webinars), around productivity. Here’s their story. The Product.

Enterprise Management 172

Enterprise Management Work Management Marketing Management Budget Programs 172

Only B2B

FEBRUARY 26, 2020

Marketers who focus on inbound marketing will provide lead magnets to their prospects which can be as important as a high value content in the form of webinars, e-books, white paper, or any other resources that the audience finds useful and interesting. Engage with Prospects using Marketing Automation.

Lead Ranking 115

Lead Ranking Marketing Qualified Leads MQL Tactics 115

Contently

OCTOBER 4, 2016

In a limited release, marketers who switched from their previous content management system to Contently Live reported a 45 percent increase in attention time, and with Contently Live’s built-in document viewer, users saw the conversion rate on e-books increase by an average of 34 percent. How exactly does it work?

CMS Development 122

CMS Development Top of Funnel Marketing Automation Services Microsite 122

Sales Engine

JANUARY 25, 2016

How to Dominate Your Market With Content from SalesEngine 1. Most of us understand that the world of marketing has changed—B2B has gone digital. As marketers tried to get the most out of this new digital world they re-discovered the importance of content. But, it hasn’t happened overnight. Well you could ask the same of content.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

markempa

DECEMBER 19, 2016

“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). Linda and her team are taking a different path.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

SmartBug Media

NOVEMBER 3, 2020

Knowing which campaign touches influenced the buying process on an account basis can be tricky because there are usually multiple contacts under the account and opportunity, and they are all being marketed to. Yet within all these touches is the holy grail of B2B KPIs: campaign ROI. Third-Party Apps. Magic Robot. Full Circle Insights.

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Multi-Touch Attribution Lead Ranking Marketing Attribution Full Circle Insights 105

PathFactory

JUNE 29, 2020

Because all of this data then passes over to marketing automation platforms, we could set up automated campaigns using this information. For instance, instead of an automated email to promote the next part of an eBook, you could have the email promote the next best asset for them to see.

Campaigns 52

Campaigns Marketo Sales Qualified Leads Lead Scoring 52

Crimson Marketing

OCTOBER 9, 2013

“Content marketing is really about providing valuable information or content to current and potential customers for the purpose of building trust, branding, awareness, and positive sentiment.” White papers. Look for emerging SAAS software and companies who will attempt to calculate content marketing ROI.

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Allocation Trends Content Marketing Marketing Automation Services 100

Crimson Marketing

OCTOBER 8, 2013

“Content marketing is really about providing valuable information or content to current and potential customers for the purpose of building trust, branding, awareness, and positive sentiment.” White papers. Look for emerging SAAS software and companies who will attempt to calculate content marketing ROI.

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Trends Allocation Content Marketing Marketing Automation Services 100

SmartBug Media

JUNE 12, 2020

While traditional inbound marketing casts a wide net of blogs, e-books, white papers, and emails in an effort to attract visitors from search engines, account-based marketing (ABM) is more like spearfishing, where you identify exactly who you want to target and land as an account—and then you go hunting.

Account Based Marketing 91

Account Based Marketing ABM Hubspot Sales Qualified Leads 91

Content Marketing Institute

JULY 24, 2018

100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels. Create quarterly e-books. 50,000: Create quarterly e-book offers. Create and atomize a white paper.

Marketing Budget Creation 104

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 104

Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. Page views, email opens, white paper downloads, site search strings, and so on. The Intent Data You Already Use. Probably not. What about if you read about how to do better lead scoring?

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Intent Data Intent Lead Ranking Lead Scoring 122

SnapApp

MAY 4, 2017

But given the closeness of our relationship to both Marketo and Oracle Eloqua, and the value our customers derive from our native connection with their marketing automation platforms, we knew we had to step up our game. . Lead-gated white papers may not be dead, but they are on life support. Revenue matters.

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Marketo Eloqua Marketing Automation Services Account Based Marketing 67

Ambal's Amusings

APRIL 29, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Webinars and white papers are two content formats generally considered “meaty” enough for prospects to risk that filling out the form won’t cause unwarranted intrusion into their very busy lives. White papers.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

B2B Marketing Analytics

AUGUST 2, 2020

It is based on the timelines of the first marketing engagement in comparison with the sales engagements within an account. Once the data is available, the logic described below can be easily implemented with the help of a SQL script and automated.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

KEO Marketing

JULY 19, 2017

If you own a B2B company, you are familiar with outbound marketing , or the process of pushing your sales messages out to as many prospects as possible. Make sure your outbound marketing leverages these trends: Marketing Automation. decrease in marketing overhead. increase in sales productivity and a 12.2%

Inbound Marketing 48

Inbound Marketing Trends Account Based Marketing Paid Search Agency 48

Industrial Marketing Today

APRIL 22, 2010

He has co-authored a book by the same name with Timothy J. Wilkinson , PhD, Associate Professor of Marketing at Montana State University Billings. You can buy the book from Amazon and visit his site at www.distributiontrap.com. This white paper aims to change that perception of them.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Allocadia

APRIL 15, 2019

In 2013, I published my first version of the Revenue Marketing Centre of Excellence white paper and fully laid out the organizational structure, roles and responsibilities for the marketing operations team (as well as the entire center of excellence). From 2013-2015, marketing operations was more of a covert operation.

B2B Thought Leadership 40

B2B Thought Leadership Lead Ranking Work Management Thought Leadership 40

Content4Demand

NOVEMBER 19, 2019

Marketers said blog posts and short articles perform well when used to build brand awareness and nurture leads. It’s also interesting that although e-books and case studies appear on the list of successful tactics, longer content formats like white papers don’t appear at all.

B2B Marketing 47

B2B Marketing Budget Programs Top of Funnel Planning 47

Scoop.it

MAY 1, 2019

They are not automated aggregators.Good curators – successful ones – carefully select and organize the content they share. Steven Rosenbaum writes in his book, Curate This : “curation is the art of creating something new, coherant and meaningful out of an abundance of related information and ideas.”Salespeople

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Curation Sales Management Top of Funnel Work Management 111

EMagine B2B Blog

FEBRUARY 27, 2018

I never underestimated the importance of studying the marketing experiences of authentic thought leaders. . So I decided to embark on my own version of a marketing degree – finding and reading a ton of books written by the real experts. It will mean sales and marketing working together, collaboratively and intelligently.

Account Based Marketing 52

Account Based Marketing Paid Search Agency Work Management Sales Qualified Leads 52