ViewPoint

SEPTEMBER 26, 2011

Paul is a speaker, writer and B2B social media strategist. His latest book is Social Marketing to the Business Customer , co-authored with Eric Schwartzman. A lot of B2B marketers have chosen not to get on board the Facebook train for fear that Facebook's freewheeling culture clashes with their serious business.

Facebook 120

Facebook B2B Marketing Planning B2B 120

ViewPoint

AUGUST 14, 2013

Leveraging social media is a familiar tactic for individuals. Then go on Facebook and let your friends and family know. Have you reviewed a new book for The New York Times ? Then go on Twitter and post a link to your review, which will likely get picked up by that book’s publishing house. What is Social Selling?

Social Media 120

Social Media Media Cross-Selling Salesforce.com 120

ViewPoint

MARCH 2, 2011

Today's guest blogger, Jeff Molander, is adjunct professor of digital marketing at Loyola University business school, a content marketing speaker and author of the forthcoming book, Off the Hook Marketing: How to make social media sell. Follow customers into social spaces. He blogs at [link]. It's a smart idea.

Sales Management 120

Sales Management Social Media Work Management Process 120

ViewPoint

MAY 10, 2012

Jorge Picaza) of "AIDS: The Hidden Killer," one of the first book-length examinations of the AIDS crisis worldwide. Social Media’s Maturing: In-House Resources & Social Advertising. Companies are hiring social media people through their existing marketing budgets or recruiting social mavens in-house.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Jorge Picaza) of "AIDS: The Hidden Killer," one of the first book-length examinations of the AIDS crisis worldwide. Social Media’s Maturing: In-House Resources & Social Advertising. Companies are hiring social media people through their existing marketing budgets or recruiting social mavens in-house.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

JANUARY 24, 2012

Jason Falls is an author, speaker and CEO of Social Media Explorer. He is also co-author of the book No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing , available on Amazon and in bookstores everywhere. Social media is a different marketing channel than all those that came before it.

P2P 120

P2P B2B Youtube Social Media 120

ViewPoint

MARCH 20, 2014

My objective was to book a 15 minute call with them (not a tough sell with a warm inbound lead). The webinar was called, "The Future of Social Media." Which is relevant when you''re selling social media management software. Think about who uses social media management software? Get to know Ian via Twitter and Facebook.'

Marketing Management 120

Marketing Management Leads Lead Marketing Qualified Leads 120