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You’re doing SEO wrong: it’s all about authority

Biznology

Domain authority is not a new concept, it’s been a staple of good SEO for a long time. For example, I wrote the following in 2010: PageRank is designed to ensure that the most relevant, authoritative sites are listed at the top of search results. In the book I said you should be the Wikipedia of your most important topics.

SEO 217
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An Introduction to Black Hat SEO

Hubspot

This might be in the event you change website domain or consolidate two pieces of content. They state on their website that “any links intended to manipulate PageRank or a site's ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines.” Paid Links.

SEO 77
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New & Improved: Announcing The Beginner's Guide To Link Building

Moz

At the time, Paddy was already a respected voice among link builders, and had authored one of the few good books on link building. In this chapter, explore and understand how the proper use of metrics such as Domain Authority, Page Authority, and even PageRank help in link building and reporting. Enter Paddy Moogan.

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The Human Approach to Link Building Outreach

Biznology

Some of my outreach pitches may not be by the book, but there is always a method to my madness. The site in question has a 72 Domain Authority as well as a PageRank of 6 as I write this and it’s very relevant to the client, so it would be a great place for the link.

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How Can I Learn SEO on My Own?

seo.co

In terms of volume, you’ll have to absorb the equivalent of several books’ worth of information. The best way to increase your website’s authority is with the help of offsite link building ; these links “pass” PageRank from one site to another, serving as a kind of vote of confidence from other publishers and authorities.

SEO 71
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The Biggest SEO Blunders of All Time

Hubspot

Spoiler alert: The worst that could happen is Google lands a direct hit on your search rankings with a flying roundhouse kick, your PageRank drops to 0, and you eventually get featured in a blog post (like this one) that''s filled with examples of companies that broke the rules and paid the price. ” Actually, that''s from Star Wars.

SEO 28
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Black Hat SEO: 19 Short-Sighted SEO Tactics that Will Kill Your Rankings

seo.co

Worst case scenario, your entire domain name could get de-indexed or even blacklisted from Google and other search engines. If your scheme is discovered by Google, your entire domain name could get de-indexed or blacklisted. When this attribute is present search engines will ignore the link in terms of flowing PageRank.