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You’re doing SEO wrong: it’s all about authority

Biznology

Domain authority is not a new concept, it’s been a staple of good SEO for a long time. For example, I wrote the following in 2010: PageRank is designed to ensure that the most relevant, authoritative sites are listed at the top of search results. In the book I said you should be the Wikipedia of your most important topics.

SEO 217
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Best of 2008 - SEO Tools, Part 1

WebMarketCentral

THE Best Link Analyzer Tool by Search Marketing Blog Online Jon Clark raves about the Link Diagnosis tool, which provides detailed data on any site's backlinks including Pagerank, anchor text and nofollow information. Website Grader Gives Out Free SEO Tips by TechCrunch Erick Schonfeld gives high marks to the Website Grader tool from HubSpot.

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Domain Authority: How to Increase Your Ranking Score from Scratch

Single Grain

New sites naturally have lower domain authorities, which make it harder to compete with established sites that are trusted by and prioritized in search engines. Work With Us Understanding Domain Authority: The Cornerstone of SEO Success First of all, let’s get clear on the definition of domain authority (DA).

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Best of 2009: SEO Tips, Part 1

Webbiquity

Domain Name Forwarding and Search Engines by Best Domain Names. Dan LeFree explains how properly set up forwarding for multiple domain names to a single website without being penalized by the search engines for duplicate content. Focusing on longer-tail terms can provide respectable traffic and conversions without huge costs.

SEO 100
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Best of 2009 (So Far): SEO Guidance, Part 4

WebMarketCentral

Domain Name Forwarding and Search Engines by Best Domain Names Dan LeFree explains how properly set up forwarding for multiple domain names to a single website without being penalized by the search engines for duplicate content. sites including "kayaks" or "kayaking" will show up on a search for "kayak").

SEO 20
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Fifteen Years Is a Long Time in SEO

Moz

As such, it feels a bit like the end of a chapter for me rather than the end of the book, but it has still had me looking back over what’s changed and what hasn’t over the last 15 years I’ve been in the industry. In addition, In the Plex is an enjoyable book published in 2011 by Steven Levy.

SEO 61