Exo B2B
OCTOBER 10, 2023
When we signed up for the B2B Forum, held in Boston last week, we (and I in particular) had high expectations of this annual B2B marketing “great mass” Just imagine… Almost all the big names were announced, but not B2B Barbie! The “star” of content marketing lived up to her reputation. Note that name.
Hubspot
JANUARY 31, 2019
Whether its views, social shares, scroll depth, subscriptions, leads, and sometimes even ROI, digital marketers can measure it all. Don’t get me wrong, I love seeing a spike in traffic as much as the next blogger. Brands could prove storytelling is the key to emotional resonance. Neuromarketing Examples.
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Writing on the Web
JANUARY 11, 2011
A 2007 study by Jennifer Edson Escalas , a marketing researcher at Vanderbilt University, found that people had more positive reactions to advertisements that were presented in a story form than to ads that were factually straightforward about the products. The best way to gain attention and engage readers is through storytelling.
Writing on the Web
APRIL 25, 2011
Storytelling and personalization is the biggest missing piece in content marketing as I see it. In the Content Marketing Webinar last week, I talked about communicating your back-story … the background about the why and who of your business. Our mirror neurons get triggered and we put ourselves into the story.
Content Marketing Institute
OCTOBER 15, 2017
We developed the audience journey as a tool for content marketers. It is based on the hero’s journey – a model commonly used in storytelling to attract and retain the attention of the audience throughout a narrative. Step 2: Know the trigger. TIP: You don’t have to recreate the content wheel for every trigger.
Writing on the Web
AUGUST 12, 2010
I’m reviewing Annette Simmons book The Story Factor, Inspiration, Influence, and Persuasion through the Art of Storytelling. The real challenge is in making it an efficient marketing tool. It’s about smart content marketing. Blog this on Blogger. A Story Teller’s Mindset: Key to Great Content Marketing.
Writing on the Web
JULY 8, 2015
Social proof is such a strong persuasion trigger you shouldn’t limit these comments to just a page, but have them scattered throughout your web and blog pages. Know what works best for your content marketing strategies, especially when creating a website or blog, introducing yourself, a new product, or special promotion.
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