Convince & Convert

AUGUST 8, 2013

Inspired by the passion and enthusiasm people have for cereal, there’s a new, “Hello Cereal Lovers” co-branded social media community from General Mills that is generating buzz for its creative and collaborative visual storytelling approach. But still, how many competitors would even consider it in the name of interesting content?

Communities 140

Communities Social Media Storytelling Media 140

Zoominfo

SEPTEMBER 16, 2020

Author and blogger Seth Godin describes a brand as “the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”. And it makes a lot of sense — we’re more engaged when we hear stories, because a story puts your whole brain to work.

Brand Identity 261

Brand Identity Branding B2B B2B Sales 261

Marketing Insider Group

SEPTEMBER 29, 2020

Content marketing is absolutely essential to travel companies who can use the power of storytelling to tempt new customers to book a trip to somewhere new and exotic. Four Seasons cleverly invites some of the world’s top travel and lifestyle bloggers to contribute to its content. The Journal by Intrepid Travel.

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

Contently

FEBRUARY 2, 2021

We had just presented a list of different types of writers the company needed to hire, including copywriters, bloggers, editors, and social media creators. Just about all companies are looking for marketers who excel at writing and storytelling. My colleague wasn’t convinced. web, email, blog, video).

Copywriting 214

Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

Convince & Convert

APRIL 22, 2014

Unclaimed Baggage found a new way to engage bloggers and grow their brand, while earning their place as our outreach marketing example of the month. Let’s dive in and see how they worked with bloggers. They decided that retail and family oriented bloggers located in Alabama were the perfect fit.

Outreach 156

Outreach Blogger Brand Identity Branding 156

SmartBug Media

FEBRUARY 25, 2020

A major reason why public relations professionals are well suited to help with blog content creation is that, by nature, PR pros are storytellers. A strong PR professional or team will have established valuable relationships with reporters and bloggers.

Public Relations 93

Public Relations PR Blogger Thought Leadership 93

Oktopost

OCTOBER 7, 2021

Her passion is storytelling – creating a compelling narrative for the company to help buyers engage. Her corporate work has won numerous industry marketing awards and she is a frequent blogger about cybersecurity topics impacting our daily lives. Preiss earned a BA in Communications from the Henry W. Episode Summary. Stay in the Loop.

Buyer Intent 62

Buyer Intent CMO Intent B2B Thought Leadership 62

Writing on the Web

MARCH 26, 2015

Smart bloggers know that this is one of the most visited pages: People want to know who’s behind a business. As I mentioned in my last post , storytelling is persuasive because it’s an innate skill that has evolved over centuries — something we all know how to do. Personalities count. Certainly client lists are important.

Storytelling 100

Storytelling Barriers Blogger Planning 100

Webbiquity

NOVEMBER 20, 2019

Be a fantastic storyteller! Use influencer marketing tools to identify bloggers, social media influencers, analysts, or professionals who have authority with your target audience. Use catchy, succinct phrases in the active voice: “Rare flowers of the world will be on display at the Spartan Arena for the first time.”

Press 145

Press Sample Work Management Paid Search Agency 145

Biznology

JULY 12, 2016

A third of my practice at Gerris Corp is devoted to earned media influencer marketing (which I naïvely still call blogger outreach ) and guess what I’ve discovered over the past linear decade? There’s nobody online taken more for granted than bloggers. Bloggers have a lot of baggage. And it’s rarely easy.

Blogger 0

Blogger Advertorials Paid Search Agency Outreach 0

Sales Engine

APRIL 14, 2016

Now it’s not just about producing content that the traditional media wants to write about, but also content that is search engine optimized, [content] that the bloggers would be interested in, and even other brands. But we also have so many more media outlets now to work with including the bloggers.”

B2B 168

B2B Blogger Content Public Relations 168

Convince & Convert

APRIL 25, 2016

I am a storytelling and comedy nerd, a marketer, and a comic improviser. What streaming video does best is allow brands to drop the corporate veil, connect human-to-human, and allow users to participate in brand storytelling in ways that enrich the customer experience. Blogger hosted/partner-hosted streams. highlight to tweet).

Video Marketing 144

Video Marketing Brand Identity Branding Storytelling 144

Atomic Reach

JANUARY 3, 2019

Jeff Bullas - Influencer, Author, and Blogger. She has been cited by Forbes as “The Most Influential Woman on Social Media,” and recognized by ForbesWoman as one of “The Top 20 Women Bloggers.”. Lee Odden is an avid blogger, talented speaker, and author. He has spoken internationally, is an avid blogger, and author.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Exo B2B

OCTOBER 10, 2023

Lady Trifecta Do you know anyone who would have the audacity to go up on stage at B2B Forum and say that we need to stop storytelling in marketing? Eliminate ineffective storytelling? Mark is one of my idols in marketing and also as a blogger. Put aside the fear of missing out (FOMO)? It was Mark Schaefer’s conference.

Marketing AI 59

Marketing AI B2B Gartner Conference 59

Biznology

JUNE 27, 2017

The art of narrative storytelling via social media marketing. Spend Labor Day with your family! 1970 Dogwood Street. Feed Google fresh sandwiches every day instead of Christmas dinner once-a-year. What content to blog for Google search success. The more the messier for content marketing SEO success.

Google 179

Google Blogspot Ideal Customer Profiles Content 179

Parse.ly

SEPTEMBER 10, 2021

Gary V was a wine blogger only about 10 years ago, and then launched an agency, and his agency today is 160 people and hundreds of millions of dollars of revenue.” ” “Today’s blogger is tomorrow’s hot product company. ” “Today’s blogger is tomorrow’s hot product company.

Paid Search Agency 52

Paid Search Agency Webinar Metrics Advertising Agencies Ad Agencies 52

Parse.ly

SEPTEMBER 10, 2021

Gary V was a wine blogger only about 10 years ago, and then launched an agency, and his agency today is 160 people and hundreds of millions of dollars of revenue.” ” “Today’s blogger is tomorrow’s hot product company. ” “Today’s blogger is tomorrow’s hot product company.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Webinar Metrics 52

Marketing Insider Group

DECEMBER 19, 2014

Vaynerchuk explained his investment in micro-content to TechCrunch’s Drew Olanoff earlier this year: “Storytelling is changing, and unless brands know how to tell theirs in a quick, witty and purposeful way that is native to these new platforms, they will be left behind.”. Focus On Storytelling. Vine and GrapeStory.

Trends 100

Trends Content Marketing Content Paid Search Agency 100

ConvertKit

JULY 20, 2021

Storytelling is an incredibly effective business technique to draw your audience in and nudge them towards converting to leads or sales. Human beings are wired to respond to storytelling. Oxytocin : Enhances our empathy so we feel connected to the story/storyteller. Maria Juvakka.

Newsletter 133

Newsletter Paper Storytelling CAN-SPAM 133

Adobe Experience Cloud Blog

NOVEMBER 21, 2017

Whether you’re a news publication, a travel blogger, or a digital advertising platform, being aware of what drives or deters readers on your site is a marketing skill essential to any successful business. Apester is another useful platform that lets you incorporate visual storytelling as well as quizzes and polls.

Marketing Websites 134

Marketing Websites Tips Content Click Rate 134

ClearVoice

MARCH 8, 2022

So yes, there is a reason why Ann is recognized by ForbesWoman as one of top 20 women bloggers and is cited by Forbes as one of the most influential women in social media. As a Facebook executive, she focuses on storytelling as a viable tool for communications and digital planning. Heidi Bullock , chief marketing officer, Tealium.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Hubspot

JANUARY 21, 2019

Some of the most successful YouTubers create comedy sketches, like Jenna Marbles , a blogger turned YouTube sensation who has over 19 million subscribers, and Jimmy Tatro , a college kid who made hilarious videos for fun, but ended up turning it into a career, amassing over 3 million subscribers to this day. Web Series.

Youtube 94

Youtube Advertising Channels Word of Mouth Storytelling 94

nDash

JULY 13, 2022

My passion is storytelling. Melissa Smith : Ghostwriter For Hire, Fiction Editor, Novelist, and Blogger. My name is Alicia, I’m a writer and documentary artist from Australia although I have spent the past five years traveling and living all over the world. I currently live in Guadalajara, Mexico, and speak three languages!

Copywriting 52

Copywriting Paid Search Agency Ideal Customer Profiles Deliverability 52

Oktopost

JUNE 14, 2021

It’s geared towards increasing brand familiarity and brand storytelling , curating brand introductions to new potential customers, as well as highlighting why your service or product is essential and unique. . If hoping to increase the backlink authority of your page, investing in niche edits or blogger outreach services can also be helpful.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Rev

APRIL 30, 2018

As a blogger, you know how important it is to attract as many readers as you can to your website. Some bloggers make money from affiliate ads; others use their blog as a way to attract potential customers to their business. To learn more about storytelling techniques for bloggers, review these tips.

Blogger 60

Blogger Storytelling Differentiation Opinions 60

Webbiquity

OCTOBER 14, 2014

Jane Porter passes along five valuable tips from master storyteller Kevin Allison. The Science Behind Storytelling — and Why It Matters by The Official SlideShare Blog. The Science Behind Storytelling — and Why It Matters by The Official SlideShare Blog. It dampens your connection with the audience.”

Practices 100

Practices Webinar Metrics Peer-to-peer Multi-Channel 100

nDash

NOVEMBER 19, 2020

Storytelling is what I do best. A copywriter, ghostwriter, and blogger for hire. I harness the power of storytelling, content marketing, and creativity to create content that better connects with audiences and helps you expand your reach. Area of expertise: . real estate, deeds, and wills. privacy law. law and medicine.

Marketing Budget 52

Marketing Budget Education Marketing Budget Creation Budget Programs 52

SmartBug Media

MARCH 8, 2022

Recognized by ForbesWoman as one of the top 20 women bloggers. Contemporary marketing is a medley of hard-core metrics and processes intertwined with stunning and creative storytelling. Here are our top 8 women in marketing you need to follow and connect with this 2022: Ann Handley - The QUEEN of content marketing.

Advertising Agencies 98

Advertising Agencies Work Management Paid Search Agency Marketing Management 98

Webbiquity

MARCH 12, 2012

PR pros now use tools like Twitter, PitchEngine , PRWeb and Vocus in place of fax machines, media packets, wire services and Bacon’s , but the fundamental skills of storytelling and relationship-building remain crucial. Many “traditional” journalists now write blogs; does that make them bloggers? by Blogging PRWeb.

PR 100

PR Blogger Tips Best Practices 100

Writing on the Web

JANUARY 11, 2011

The best way to gain attention and engage readers is through storytelling. Some bloggers and writers are natural storytellers, some aren’t. Blog this on Blogger. I’ve written extensively about how to craft blog posts , and given you some outlines and templates for structuring blog posts. A case study.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Contently

JANUARY 3, 2019

My goal is to sharpen our branded content POV, style, and approach so we leverage our expertise for deeper storytelling with edge and cleverness. I also want quarterly calls to screenshare presentations about our blogger outreach and blog progress. Tina Nguyen, head of production at Vox Media. We want to stand out in the crowd!

Work Management 130

Work Management Marketing Management Advertising Agencies Content 130

Marketing Insider Group

DECEMBER 7, 2020

In 2004, a Carnegie Mellon University study looked at the impact of empathetic storytelling. The second took a more narrative, storytelling approach where they profiled the children and told the story of their suffering. What makes storytelling so effective. Styles of storytelling. It’s human nature to feel for others.

Storytelling 273

Storytelling Case Studies Paid Search Agency Ideal Customer Profiles 273

Kabbage

NOVEMBER 9, 2016

Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. They cover topics ranging from content creation, conversion-optimized copywriting, and brand storytelling. Where can I find it: [link]. TopRank Blog. Where can I find it: [link].

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Convince & Convert

NOVEMBER 10, 2014

Aside from learning how to be a great storyteller in your articles , the next step is to understand how to create compelling content. Some of the tips that most bloggers will give us in order to make the necessary changes are in writing drills, reading, discussing, and planning. Creating Compelling Content.

Creativity 168

Creativity Content Blogger Copywriting 168

Convince & Convert

JULY 11, 2011

Blog posts range from recipes, to guest posts from our favorite peanut allergy bloggers, to ideas for “royal snacks” for the royal wedding. She befriends many of these bloggers, and several write guest posts for the SunButter blog. Participating & Storytelling. Listening & Responding. No-Stir Launch.

Social Media 139

Social Media Media Blogger Loyalty 139

Kabbage

NOVEMBER 9, 2016

Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. They cover topics ranging from content creation, conversion-optimized copywriting, and brand storytelling. TopRank Blog. Analytics, SEO, and Conversion optimization Blogs.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Marketing Insider Group

JANUARY 24, 2013

PaulDunay - Paul Dunay – Global VP of Marketing for Maxymiser, Author, Blogger, Public Speaker and Award-Winning B2B Marketing Expert. Ardath421 – Ardath Albee – B2B Marketer, Content Strategist, Writer, Storyteller and Author of eMarketing Strategies for the Complex Sale. Boston, MA – [link]. Taco connoisseur.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100