The Effective Marketer

AUGUST 2, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How to Fail at Social Media The challenge of keeping up with the competition in the social media space is not new. The solution, it seems, is far more complicated. United States License.

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. Have you read the Terms link provided by Facebook, Twitter or YouTube?

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Optinmonster

DECEMBER 21, 2023

Once the article is published, be the first one to share it on your social media network. Go Heavy on Social In today’s day and age, you are missing a great deal if you aren’t leveraging social media marketing. Social media platforms like Facebook and Twitter have millions of daily users.

Campaigns 87

Campaigns Ad Building Planning Paid Search Agency 87

seo.co

DECEMBER 18, 2020

With the advent of social media, it has become even more easy to build (or destroy) your reputation. There might be negative posts on certain social media about your operation. By comparison, just 92 percent believe a social media presence is important. Enhance Your Brand’s Authority With SEO.co.

Astroturfing 69

Astroturfing Work Management Marketing Management SEO 69

The Effective Marketer

NOVEMBER 6, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Social Media’s Next Victim? Who doesn’t like to see a big giant fall down on its face, especially if it’s in public? United States License. United States License.

Social Media 100

Social Media Work Management Marketing Automation Services Marketing Budget Creation 100

Biznology

JANUARY 17, 2012

What’s more, the most successful online social media barflies are aggressive in addition to gorgeous. Too many companies that have invested vast resources in social have Pretty Boy/Girl Syndrome. ” Most of them skyrocketed as the direct result of some form of publicity campaign, be it grass roots or from an agency.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Biznology

MAY 8, 2012

I don’t want to compare parenting to social media community development and management but I guess I just did. Back in the day, when the social mediasphere was smaller and more intimate — maybe just more new — bloggers would let folks know what was going on.

Social Media 80

Social Media Media Blogger Television marketing 80

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

FEBRUARY 15, 2010

Social network connectivity is becoming the post-modern email newsletter. This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. However, for marketers, a social media address is insufficient to manage that channel.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works. Trade show.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JUNE 3, 2010

I take pride in this job and I kicked the shit out of that call and I took a perfect game away from that kid over there.&# ( see it on YouTube ) But Joyce’s owning of the issue gets even better. link] [link] Elise Duplin What BP Can Learn from Umpire Jim Joyce | PR 2.0 | Social Media Consulting – Convince &Convert [link].

Social Media 156

Social Media Media PR Webinar Metrics 156

Biznology

JANUARY 5, 2016

76engage, an online public participation platform, 76insights, an analytics tool focusing on the resonance of social objects and gestures, and. Joe recognized early the power of social media to change extend and transform our relationships to one another and the institutions in our society. 76BrandFilms, a video studio.

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. You might want to test this. • What about you?

Social Media 155

Social Media Media Paid Content Work Management 155

Convince & Convert

SEPTEMBER 7, 2010

I wrote a post a while ago called Social Media Excellence and a Side of Fries about the importance of people to McDonald’s) As you might expect, UnMarketing is not your typical marketing and business book. link] UNcanny Insights From UnMarketing | Book Reviews | Social Media … | eBook Reviews [.]

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Navigate the Channel

MAY 24, 2023

Launching a new product—even a well-researched B2B product—has grown more complex in large part because the responsibilities attributed public relations have evolved and technology has advanced. (We Gone are the days when a well-written news release, one article in a trade publication and few social posts did the deal.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

The Effective Marketer

MARCH 7, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How to Use Social Media – Lessons from AMA Digital Conference This past Friday (March 6) the AMA Tampa Bay chapter hosted an incredible full day event called the Digital Marketing Conference.

Conference 100

Conference Social Media Work Management Marketing Budget 100

Convince & Convert

FEBRUARY 10, 2010

But the problem with email and social media is that too many people are positioning it as an either/or scenario. Several blog posts have foolishly been written about social media “killing&# email. Social Outposts Without the Mystery I’m often asked by corporate clients where they should engage in social media.

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

Biznology

JULY 12, 2016

A third of my practice at Gerris Corp is devoted to earned media influencer marketing (which I naïvely still call blogger outreach ) and guess what I’ve discovered over the past linear decade? There’s nobody online taken more for granted than bloggers. Bloggers have a lot of baggage.

Blogger 0

Blogger Advertorials Paid Search Agency Outreach 0

Convince & Convert

MAY 26, 2010

What you’re doing on Twitter isn’t a social media strategy, it’s a tools strategy. First, figure out how you’re going to be social, and then worry about how you’re going to do social. Create a social media steering group (cross-functional) for your company. Stelzner on Vimeo.

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture. Why ignore it?

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

ClearVoice

NOVEMBER 2, 2018

The conference features deep dives in search and social media marketing education, including the best practices of mobile SEO, AdWords, marketing automation, content marketing and more. Great for: SEOs, webmasters, podcasters, bloggers, content marketers, and social media marketers. Social Media Marketing World.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Convince & Convert

APRIL 1, 2010

But, the team does reference a series of social media outposts via a tiny murderers row of icons (my favorite is “Linkedin.coming soon&#. So, I peeked at YouTube. 213 videos on YouTube , the most recent just five days ago. The YouTube channel is barely mentioned on Facebook.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Biznology

OCTOBER 11, 2016

I have been doing long-tail blogger outreach since 2006. Even more, I play so far down the long tail of influence that I can still create micro-influencer marketing campaigns that are earned media campaigns. Chicago Running Bloggers via Instagram. Candid Belle via YouTube. Run Run Live via YouTube.

Long Tail Marketing 80

Long Tail Marketing Advertising Agencies Youtube Paid Search Agency 80

Biznology

JUNE 3, 2014

Either you’re smart and willing to keep it alive, in conversation, online on YouTube for the spots, or on a blog somewhere for the print work — or you feel compelled to keep on throwing money at it ad infinitum, because contextual ads, banner ads, etc, only last as long as you write checks.

Advertisements 80

Advertisements Advertising Banner Ads Banners 80

NuSpark Consulting

DECEMBER 9, 2012

Relevant Blogger Outreach. Compile a list of influential bloggers and online editors, and send them a release on your paper, and explain the rationale on why readers would be interested in reading it. Social Media. Of course promote it via social media. Social Sharing. Webinars and Slideshare.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Hinge Marketing

OCTOBER 17, 2019

It could be a news article that quotes one of your leaders or describes something you’ve done or it can be something as simple as a mention on social media. . Some examples of earned media include the following: News story or blog post. Social media mention. Benefits and Concerns of Earned Media.

Work Management 48

Work Management Marketing Management Service Media 48

Online Marketing Institute

MAY 26, 2010

Although brand awareness is certainly a measurement gauge for social media, its success should not only be measured by resulting brand awareness. Social media can offer some very accurate metrics for ROI. Blogger outreach A key component to many, if not most, social media campaigns are blogger outreach programs.

Social Media 40

Social Media Advertising Channels Media Blogger 40

Convince & Convert

APRIL 14, 2010

Why can’t your social media program do that? The best – and most effective – social media programs aren’t based on promotions and message distribution. But yet Geek Squad has a YouTube channel that includes hundreds of videos showing people how to do it themselves. That’s what you should be doing.

Social Media 128

Social Media Media Paid Search Agency CAN-SPAM 128

Hubspot

MAY 25, 2011

In fact, we've seen many businesses successfully use this very tactic, conducting studies and publishing reports using industry statistics to attract the attention of media publications and bloggers. Provide clear media contact info at the very top of your page. Incorporate social media elements.

PR 28

PR Social Media Media Blogger 28

Biznology

JANUARY 29, 2013

People are spending the money and devoting the resources required to create compelling and engaging social media posts, not only just on Facebook but also on LinkedIn , Twitter , Pinterest , and even Google+. Most of them skyrocketed as the direct result of some form of publicity campaign, be it grass roots or from an agency.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

The Effective Marketer

NOVEMBER 30, 2009

Volkswagen launched what became quickly a viral campaign with emails being forwarded, youtube videos with over 1 million hits and comments from all corners of the web. This entry was posted on Monday, November 30th, 2009 at 8:00 am and is filed under Communication , Marketing Strategy , Social Media. Some food for thought.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Automation Services Marketing Budget 100

Tony Zambito

JULY 24, 2011

  We know from such sources as Basesone’s Buyersphere Report what B2B buyers are doing respective to the use of social media and the Internet as they ultimately make purchase decisions.    As for some of the social networks, like LinkedIn , you can connect with people who can help you out.  

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100

The Effective Marketer

NOVEMBER 4, 2009

Stress vs. Productivity from www.hrmreport.com If your office is anything like mine, your colleagues send you Youtube videos, web links, and other stuff that although very entertaining doesn’t help you get your projects done on time. Have you ever tried simply not checking email ? United States License. United States License.

Product 100

Product Work Management Marketing Budget Creation Marketing Automation Services 100

The Effective Marketer

MAY 9, 2011

Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent. Like Be the first to like this post.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

ClearVoice

MARCH 26, 2020

Think mailers with specific incentives and creative ads that launch before YouTube videos. A team of media planners and creatives work to create direct messaging for target audiences. Communications or media agency. Public relations agency. Advertising agency. What do they often not offer?

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71