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How to Turn Brand Monitoring Into Content Assets

Content Marketing Institute

Think about the powerful benefits: You nurture your relationships with already engaged bloggers (who wrote about your brand), turning them into even more loyal members of your community. Twitter is the most effective and productive way to collect and promote those testimonials because most tweets are public and open. Click To Tweet.

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Should You Outsource Your Social Media Efforts?

Online Marketing Institute

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Being Lightweight: Tools We Use | Common Craft - Explanations In Plain English

Buzz Marketing for Technology

We love Twitter because its lightweight - its a direct line to part of our community that doesnt require clicking a link in email. Ive had one for about three weeks now and *love* it - but Im a book person, not a tech person (I personally love the fact that it doesnt look like a $400 snazzy object since I take it with me everywhere I go.

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4 Content Strategies for B2B Corporate Blogging

Online Marketing Institute

Content for Community Development Soliciting the contribution and participation of other bloggers and site owners can be a powerful way to gain awareness and links. Develop badges, awards, and general ways bloggers can showcase recommendations. Are you a Search Engine Watch Member? | The screenshot below illustrates one recent example.

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8 Steps to a Killer Social Media Newsroom for Inbound PR

Hubspot

In fact, we've seen many businesses successfully use this very tactic, conducting studies and publishing reports using industry statistics to attract the attention of media publications and bloggers. Would they be able to easily find and get in touch with the right person at your company? Heck, at HubSpot, we do it, too!

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What the Future Holds for B2B Social Media Marketing

Online Marketing Institute

From Starbucks to taco trucks , the use of social tools like Facebook Facebook and Twitter Twitter to spread awareness about a business to customers is widespread because that’s where brands find prospective customers and engage with existing patrons. But what about the use of social media between businesses?

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5 Steps for Crafting an Effective B2B SEO Blogging Strategy

Online Marketing Institute

Consider what is taking the place of the blog: social sites like Facebook and Twitter. Remember this: with a company blog strategy, the organization owns (and controls) the content and discussion (assuming the organization isnt using a hosted solution like Blogger or a WordPress hosted blog). Are you a Search Engine Watch Member? |

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