Biznology

APRIL 8, 2014

Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention. How to Engage Bloggers Down the Long Tail from Chris Abraham. If you’re seeing this post on the morning of Tuesday, April 8, you’ve got a treat if you can make the time.

Long Tail Marketing 80

Long Tail Marketing Blogger Public Relations Barriers 80

Biznology

OCTOBER 11, 2011

Last week, I talked about using the long tail of blogger outreach –the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. For blogger outreach to work, over and over, you need to be endlessly generous and endlessly appreciative.

Blogger 80

Blogger Long Tail Marketing Outreach PR 80

Biznology

OCTOBER 17, 2017

This results in hundreds of positive ratings, reviews, posts, and social media shares about your brand, and algorithms take notice organically boosting your rankings and your SEO rankings on Google. In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Biznology

SEPTEMBER 20, 2011

Last week, I talked about how blogger outreach is scary , and I talked about why this fear exists for most people before they start talking to bloggers. In the five years that we’ve been reaching out to bloggers, we’ve learned just as much about how NOT to pitch as we’ve learned about the right ways.

Blogger 80

Blogger Outreach Advertising Agencies Wikipedia 80

Biznology

SEPTEMBER 13, 2011

Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers the same we PR people have always reached out to mainstream media. But I am still surprised that many companies don’t do blogger outreach, even today. Simply put, blogger outreach is scary. Simply put, blogger outreach is scary.

Blogger 80

Blogger Outreach Marketing Analytics Tools Paid Search Agency 80

Biznology

OCTOBER 4, 2011

That’s fair enough, and surely a common question, and a question we must address close to the beginning of every sales call we make at Abraham Harrison , when we propose blogger outreach to a prospective client. There are only a finite number of members of every organization’s email list. The clock is ticking.

Long Tail Marketing 80

Long Tail Marketing Blogger Outreach Verticals 80

Biznology

SEPTEMBER 27, 2011

So last week, I told you how NOT to pitch a blogger in your PR outreach, so it raises the pregnant question of what exactly should you do? But because we so so many people who are afraid of blogger outreach, due to the scary situation that others have blundered into, I wanted to walk through our process to show you how it’s done.

Blogger 80

Blogger Outreach Wikipedia PR 80

Biznology

JULY 12, 2016

A third of my practice at Gerris Corp is devoted to earned media influencer marketing (which I naïvely still call blogger outreach ) and guess what I’ve discovered over the past linear decade? There’s nobody online taken more for granted than bloggers. “Just make sure it looks organic to Google,” they plead.

Blogger 0

Blogger Advertorials Paid Search Agency Outreach 0

Biznology

DECEMBER 6, 2016

Can public relations help make it go mainstream ? Steve Farnsworth has over 15 years as a senior digital marketing executive, and is currently the Chief Marketing Officer for the @Steveology Group, a content marketing for demand generation agency serving high tech B2B organizations. Is it time to stop measuring engagement ?

Demand Generation Agencies 80

Demand Generation Agencies Advertising Agencies Paid Search Agency Public Relations 80

Martech

NOVEMBER 29, 2021

Link-building outreach platforms will help you to find relevant bloggers & websites that you can email and connect with to try and earn a backlink. Recommended Group: B2B Bloggers Boost Group. If you were looking to build links to your website about pets, you’d be better off finding a group that various pet bloggers reside in.

Link Building 111

Link Building Work Management Marketing Management Service 111

Biznology

JULY 26, 2016

About the panel: Chris Abraham , digital strategist and technologist, is a leading expert in digital: search engine optimization (SEO) , online relationship management (ORM), Internet privacy, and online public relations with a focus on blogger outreach, blogger engagement, and Internet crisis response.

PR 80

PR Web 2.0 Blogger Public Relations 80

seo.co

DECEMBER 18, 2020

Elevate your reputation and you could benefit from an increase in organic visibility. A new subdivision of Public Relations, largely the offspring of SEO, is the field of reputation management. Press releases are a time-honored tool of public relations , and they can be used in this way. Trust and authority.

Astroturfing 69

Astroturfing Work Management Marketing Management SEO 69

KoMarketing Associates

OCTOBER 16, 2012

A client emailed me this weekend with a message about a potential guest blogger for their website. The blogger’s proposal was written concisely, the objective clearly stated, and the message illustrated a basic understanding of the client’s website initiatives. SEO and (B2B) Marketing Strategy.

Tactics 120

Tactics SEO B2B Marketing Planning 120

Biznology

FEBRUARY 13, 2018

” Companies, brands, associations, and organizations are not separating out social media from influencer engagement. Rarely, if ever, does engagement happen purely organically without the help of some olly olly oxen free ! One almost never thrives without the other. 50’s a fail. Before Gerr.is

Social Media 216

Social Media Social Marketing Marketing & Strategy Marketing Strategy 216

Biznology

JANUARY 5, 2016

Most organizations don’t recognize the downsides to workplace collaboration. Since 2005, he has blogged at ProPr.ca , and is co-host with Gini Dietrich and Martin Waxman of the Inside PR podcast , which, since its launch in March 2006, is now the second longest continuously running public relations podcast.

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Biznology

AUGUST 14, 2018

And last Sunday, 19 of us organized on our own via No Agenda Meetup space. Back in the day, hosting parties, meetups, and get-togethers for top-local-tweeters and geographically-close bloggers was all the rage. Fans of the show have our own IRC channel and even our own social network on Mastodon.

Communities 126

Communities Blogger Class Twitter 126

Biznology

MAY 4, 2017

In this free 30-minute Biznology® webinar, Paul Gillin gives you tips for pitching to bloggers and influencers. He specializes in helping organizations understand and use social media to build their brands and strengthen customer relationships. Have you tried to get the attention of a journalist lately?

PR 135

PR Practices B2B Blogger 135

Vision Edge Marketing

FEBRUARY 25, 2014

Many marketing organizations today have an influencer marketing strategy. Before we jump into how to measure influence marketing, we’d like to respond to a question we’re frequently asked, “What is the difference between influencer marketing and public relations?”

Paid Search Agency 100

Paid Search Agency Marketing & Strategy Public Relations Acquisitions 100

Convince & Convert

APRIL 17, 2015

When people talk about thought leadership in business, it’s usually with some sort of public relations slant. You can secure contributed articles for him on other websites, ask him to contribute to the blog on your own website, or offer him as a resource to journalists and bloggers that cover topics about which he is knowledgeable.

Thought Leadership 164

Thought Leadership Work Management Marketing Management Branding 164

Biznology

AUGUST 31, 2015

I rarely accept such invitations, but I had worked with this particular public relations person several times before, and the topic of the conversation did look interesting. There are many more media outlets to follow, and bloggers introduce even more complexity. After brief introductions, the CEO began talking.

PR 80

PR Public Relations Paid Search Agency Blogger 80

KoMarketing Associates

DECEMBER 9, 2014

The decision to do so is based upon several factors but the basic idea is to general social buzz and potential link partnerships by referencing key bloggers/industry pros in each post. A few months ago, I wrote a blog post about the increasing overlap between content marketing and public relations. to better serve our clients.

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. I developed 6 new requirements that all social media savvy, marketing-centric organizations need to have. How much can you say? because … [link] [link] Greg de Lima RT @greggvm: You bet.

Conference 116

Conference Organization Paid Search Agency PR 116

GreenRope

FEBRUARY 1, 2016

CRM is a relationship management tool, and who values their relationships more than a marketing or public relations exec? So, as a former public relations professional, here are 5 ways I used a CRM for success. Tag for better organization. Tag each journalist, blogger, reporter, etc. Contact management.

PR 40

PR CRM Public Relations Blogger 40

GreenRope

FEBRUARY 1, 2016

CRM is a relationship management tool, and who values their relationships more than a marketing or public relations exec? So, as a former public relations professional, here are 5 ways I used a CRM for success. Tag for better organization. Tag each journalist, blogger, reporter, etc. Contact management.

PR 40

PR CRM Public Relations Blogger 40

GreenRope

FEBRUARY 1, 2016

CRM is a relationship management tool, and who values their relationships more than a marketing or public relations exec? So, as a former public relations professional, here are 5 ways I used a CRM for success. Tag for better organization. Tag each journalist, blogger, reporter, etc. Contact management.

PR 40

PR CRM Public Relations Blogger 40

GreenRope

FEBRUARY 1, 2016

CRM is a relationship management tool, and who values their relationships more than a marketing or public relations exec? So, as a former public relations professional, here are 5 ways I used a CRM for success. Tag for better organization. Tag each journalist, blogger, reporter, etc. Contact management.

PR 40

PR CRM Public Relations Blogger 40

GreenRope

FEBRUARY 1, 2016

CRM is a relationship management tool, and who values their relationships more than a marketing or public relations exec? So, as a former public relations professional, here are 5 ways I used a CRM for success. Tag for better organization. Tag each journalist, blogger, reporter, etc. Contact management.

PR 40

PR CRM Public Relations Blogger 40

GreenRope

FEBRUARY 1, 2016

CRM is a relationship management tool, and who values their relationships more than a marketing or public relations exec? So, as a former public relations professional, here are 5 ways I used a CRM for success. Tag for better organization. Tag each journalist, blogger, reporter, etc. Contact management.

PR 40

PR CRM Public Relations Blogger 40

GreenRope

FEBRUARY 1, 2016

CRM is a relationship management tool, and who values their relationships more than a marketing or public relations exec? So, as a former public relations professional, here are 5 ways I used a CRM for success. Tag for better organization. Tag each journalist, blogger, reporter, etc. Contact management.

PR 40

PR CRM Public Relations Blogger 40

GreenRope

FEBRUARY 1, 2016

CRM is a relationship management tool, and who values their relationships more than a marketing or public relations exec? So, as a former public relations professional, here are 5 ways I used a CRM for success. Tag for better organization. Tag each journalist, blogger, reporter, etc. Contact management.

PR 40

PR CRM Public Relations Blogger 40

GreenRope

FEBRUARY 1, 2016

CRM is a relationship management tool, and who values their relationships more than a marketing or public relations exec? So, as a former public relations professional, here are 5 ways I used a CRM for success. Tag for better organization. Tag each journalist, blogger, reporter, etc. Contact management.

PR 40

PR CRM Public Relations Blogger 40

GreenRope

FEBRUARY 1, 2016

CRM is a relationship management tool, and who values their relationships more than a marketing or public relations exec? So, as a former public relations professional, here are 5 ways I used a CRM for success. Tag for better organization. Tag each journalist, blogger, reporter, etc. Contact management.

PR 40

PR CRM Public Relations Blogger 40

GreenRope

FEBRUARY 1, 2016

CRM is a relationship management tool, and who values their relationships more than a marketing or public relations exec? So, as a former public relations professional, here are 5 ways I used a CRM for success. Tag for better organization. Tag each journalist, blogger, reporter, etc. Contact management.

PR 40

PR CRM Public Relations Blogger 40

GreenRope

FEBRUARY 1, 2016

CRM is a relationship management tool, and who values their relationships more than a marketing or public relations exec? So, as a former public relations professional, here are 5 ways I used a CRM for success. Tag for better organization. Tag each journalist, blogger, reporter, etc. Contact management.

PR 40

PR CRM Public Relations Blogger 40

GreenRope

FEBRUARY 1, 2016

CRM is a relationship management tool, and who values their relationships more than a marketing or public relations exec? So, as a former public relations professional, here are 5 ways I used a CRM for success. Tag for better organization. Tag each journalist, blogger, reporter, etc. Contact management.

PR 40

PR CRM Public Relations Blogger 40

GreenRope

FEBRUARY 1, 2016

CRM is a relationship management tool, and who values their relationships more than a marketing or public relations exec? So, as a former public relations professional, here are 5 ways I used a CRM for success. Tag for better organization. Tag each journalist, blogger, reporter, etc. Contact management.

PR 40

PR CRM Public Relations Blogger 40

GreenRope

FEBRUARY 1, 2016

CRM is a relationship management tool, and who values their relationships more than a marketing or public relations exec? So, as a former public relations professional, here are 5 ways I used a CRM for success. Tag for better organization. Tag each journalist, blogger, reporter, etc. Contact management.

PR 40

PR CRM Public Relations Blogger 40