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Beyond Events & Trade Shows: Affiliate & Referral Marketing Strategies for SaaS [PART 2]

SmartBug Media

If you’ve read part one of this two-part blog series, you’ve learned that the ability to connect with leads, acquire customers, and build your brand does not go away when trade shows and events go virtual—or are canceled altogether. Affiliate marketing has the potential to be a powerful lead generation weapon.

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Building a Lead Generation Machine: The critical infrastructure for B2B companies to generate quality leads consistently.

Sage Marketing

At Last, The Secrets to Quality Lead Generation Are Revealed. B2B companies in general and SaaS companies in particular need to continuously generate new leads. Most lead generation is thought of in terms of numbers rather than focusing specifically on the lead quality. ROI Analysis.

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How Events Will ALWAYS Generate B2B Leads (+ 10 Effective Lead Generation Strategies for Your Next Event)

SpotMe Blog

Lead generation is the engine that fuels and drives your company’s revenue. Without leads, your company wouldn’t be able to expand or reach its sales quotas. For your company to thrive and become more profitable, you have to feed your sales team with valuable, high-quality leads that will convert into paying customers.

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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

It suggests something of value (as package shipping isn’t cheap) and evokes curiosity. You can go high ($50 to $100 per package) with a service like Video Plus Print , or keep it simpler with something closer to trade show swag. co-exhibiting at trade shows and conferences. The key is to make it creative.

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Why You Should Invest in Partner Marketing

Heinz Marketing

Partner marketing can broaden your reach, unlock new leads, generate new customers, and save costs so you can redistribute your resources elsewhere. Reach out to an industry thought leader, blogger, or influencer. Have a new high-value piece of content you want to promote to your audience? What are some examples?

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PowerViews with Ruth Stevens: The Science (not the art) of Marketing

ViewPoint

Sifting through the information to siphon out the promising leads is less of an art than it is a science, said my latest guest on PowerViews, Ruth Stevens, who is an expert in customer acquisition and retention. How valuable are trade shows? For instance, how many qualified leads were created by attending?

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B2B Prospecting Data Just Keeps Getting Better

ViewPoint

Technology usage “intensity” score, by product (HG Data). Tech purchase likelihood scores from Harte-Hanks, built from internal models and appended to enhance the profile of each account. A “prospectability” score custom-modeled by OneSource to match target accounts with specific sales efforts. Today''s guest blogger is Ruth P.