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Five SEM Highlights of 2018

QuanticMind

Without a doubt, 2018 has been quite a year for PPC advertisers and the SEM industry as a whole. We’ve compiled some of the ways in which the developments of the past year have played a role in shaping the direction of SEM industry — and how they’ll potentially play out in the New Year. GDPR Sets a New Global Standard .

SEM 40
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21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

SpyFu can show you detailed information about your competitors’ SEO and pay per click campaigns, including keywords , estimated spend, estimated traffic, and even the ads they’ve run. It will give you suggestions for negative keywords, tell you who their top organic and paid competitors are, and more. Google Trends.

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75 PPC Influencers Who Are Changing The Game

Atomic Reach

Andrew Goodman is a founder at Page Zero with a goal to bring some structure to the chaotic SEM segment. David Rodnitzky is a SEM and digital media specialist with a focus on mobile marketing and online advertising. com , Mercantila, and FindLaw, and a frequent speaker at numerous SEM conferences.

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Chinese National Day Special: 3 Top Marketing Strategies for the Huge Chinese Market

Martech Advisor

To succeed in China, brands should conduct thorough research of the Chinese market and consumers to identify trends, understand the competition, the scale, and the budget, and align with the Chinese regulation policies. Collaborating with Key Opinion Leaders (KOL) like bloggers, celebrities, influencers, etc. Brand Marketing.

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Creating Content Marketing Personas

EMagine B2B Blog

By viewing different groups and creating keyword lists for each group, you exponentially expand your keyword universe and opportunities to rank in search. Note: While we specifically focus on SEO in today’s article, the same thought process would apply to SEM activities like PPC and social media advertising.

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5 Steps for Crafting an Effective B2B SEO Blogging Strategy

Online Marketing Institute

Remember this: with a company blog strategy, the organization owns (and controls) the content and discussion (assuming the organization isnt using a hosted solution like Blogger or a WordPress hosted blog). WordPress bloggers may be interested in leveraging the WordPress Editorial Calendar plugin as well.

SEO 40
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25 Must-Read B2B Marketing Blog Posts

Adobe Experience Cloud Blog

Instead of scouring the web in search of the latest insight on B2B marketing tactics and trends, consult our list of 25 must-read B2B marketing posts. Find out what these influential marketing bloggers have to say about B2B social media , landing page optimization, search marketing, marketing ROI , and other B2B marketing techniques.