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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. Then technologies like Skype, lower-cost video conferencing, and web conferencing tools seemed to make live meetings needless.

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Add For Immediate Release to your podcast queue

Biznology

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast. He is @thornley on Twitter, thornley10 on YouTube and Joseph Thornley on Google+ and Facebook.

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How to Establish a Powerful Personal Brand (to Boost Your SEO Efforts and More)

Sharpspring

If you are not sure which domain to register, try this cool brand name generator called Namify. Contact a few influencers and ask to interview them, preferably face to face, via Skype video or phone. Social networks like Facebook and Twitter are great for combining personal and business affairs.

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Get Happy: Putting Yourself into Your Brand’s Personality

Convince & Convert

When wine blogger Debbie saw a tweet from Keryl asking her followers about the idea of creating a Happy B h Wine , she knew right away they had to meet. With Jeff Bezos acquiring the Washington Post, he may try to take trend-generated news content to the next level. If you could do a Skype call with any living person, who would it be?

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Why Online Influencer Outreach is Overrated and How to Fix It

Convince & Convert

Public relations firms and/or in-house communication apparatchiks take the same concepts and mechanics of celebrity endorsement and bring them online, using Klout scores in lieu of celebrity Q scores , and blogger ID software like Group High in place of Hollywood agents. There are two reasons for this. It gives them an audience.

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Interesting Infographics: Anatomy of Email Outreach

LEADership

An email intended to generate a sale will be crafted differently than one meant to obtain a backlink. Include your Skype, Twitter, phone number, and anything else you may use. Using generic email addresses when sending requests. Next, identify your target audience. Action Item. Be Accessible.

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The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. An example of this is the Twitter API. Follow Friday (#ff) - Follow friday is a trend via the hashtag #ff every Friday on Twitter.