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Content Aggregation: The Future of (B2B and Consumer) Media?

Webbiquity

Browse My Stuff is fee-based for sponsors, free for bloggers and offers more professional publishing power. Apple could create an aggregation site to pull in blog posts and reviews about the product. Bloggers and content marketers want traffic. is free but doesn’t offer any filtering options for results.

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Five Benefits of Blogging for Business

Webbiquity

Because they are less formal, more interactive, and focused on industry issues—as opposed to just the company’s offerings—they provide a forum that is viewed much differently by readers than a vendor website. Your website is about your product or service, and the benefits it provides to buyers. Become a resource.

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Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

Titled “Managing the Vendor Selection Process”, it talked about my experience in selecting a new email marketing software for my company. The process we went through is not necessarily the best or the only way to do it, but it certainly helped put some metrics in place that we could use to evaluate each vendor. You get the point.

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B2B Marketers, Analyze This: How Do Prospects Score YOU on Their Experience?

ViewPoint

Today's guest blogger, Bob Thompson, is CEO of CustomerThink Corp. , buying experience post, I searched for solutions, interacted with various web sites and engaged with some of the vendor reps, by email or phone. To most of the vendors that I engaged with, I was just another not-very-valuable small business buyer.

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How To Generate ROI (Return On Interesting) With Content Marketing

Marketing Insider Group

Do you start with products, personas or topics? So you can eliminate product as the starting point. He is one of SAP’s most prolific bloggers and a self-described “ technology evangelist.” But they typically aren’t very engaging or interesting , and do little to differentiate the company from other vendors.

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Sales Pipeline Radio, Episode 310: Q & A with Andy Paul @realAndyPaul

Heinz Marketing

Differentiating yourself by becoming more authentically “human” A manager’s perspective on autonomy and agency in the business. Is that we’re going to differentiate ourselves by becoming more human, not less. The buyer doesn’t share that with every other vendor they’re talking to.

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Taming Your Brand Mascot « The Effective Marketer

The Effective Marketer

brand mascots are a common tool to promote your product or service. Brand mascots are best for highly competitive market arenas where it is hard to differentiate players. More recently even Twitter mascots have been showing up as a company’s public face. United States License. United States License.

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