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When B2B Barbie meets a virtual double and Lady Trifecta…

Exo B2B

When we attend events like these, we hope that many of the leading thinkers in B2B marketing will dazzle us with fresh, new or, better still, disturbing, destabilizing “food for thought” Content that forces us to question ourselves, to take nothing for granted, to shake our marketing certainties.

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Is Your Blog a Golden Egg?

Content Marketing Institute

They differentiate themselves in the right way. But as you soak up these tangible tips to content differentiation, please remember: EVERY golden egg content creator got to the top over time, with careful tests, tweaks, and attention to their audience. This step helps with the practical differentiation techniques I’ll delve into.

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11 Ways to Make Your Content Memorable

ClearVoice

Blogger and entrepreneur Michael D. Your ability to tell a story almost fully depends on your ability to utilize storytellers who know how to create content that is memorable. The best storytellers know how to develop stories that pierce hearts. Differentiated. Here's how to create memorable content.

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11 Ways to Surprise Your Audience With Memorable Content

ClearVoice

Blogger and entrepreneur Michael D. Your ability to tell a story almost fully depends on your ability to utilize storytellers who know how to create content that is memorable. The best storytellers know how to develop stories that pierce hearts. Differentiated. Here's how to create memorable content.

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How to be indispensable: The CMO’s cheat sheet

B2BMarketing.net

Well received, our interview was not recorded at Ignite due to Chatham House rules, but I did provide a detailed summary for Propolis following the event. Is your name clear, differentiating, easy to say and remember, uncomplicated and uncompromising across languages and cultures? What is your differentiation?

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75 PPC Influencers Who Are Changing The Game

Atomic Reach

While conducting their search, about half of users cannot differentiate between PPC links and organic links in search engines. He is an advocate of digital storytelling and an expert in seasoned growth marketing. Eric Wortman - Sports and Live Events Senior Account Manager at Google. Chris Haleua is a data storyteller.

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How to Use Guest Blogging for High-Quality Link-Building

Valasys

The removal of links is one of the greatest problems that the guest bloggers face, particularly the ones doing it for high-quality link-building. Your writing language should be firm and inspiring, supported with statistical insights and a data-driven approach to storytelling. 5 Create Quality and Contextual Content.