Convince & Convert

AUGUST 16, 2010

August 12, 2010 (766) Why Social Supports Email in the Interactive Marketing Hub September 22nd, 2010 Content Lessons Learned From 25 Popular Blog Posts September 21st, 2010 Why Are Companies Not Valuing Judgment As A Critical Element September 20th, 2010 5 Step Process for Social Media Success September 15th, 2010 Why Social CRM Needs to Be Less About (..)

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

Convince & Convert

MAY 12, 2010

You Just Might Like Green Eggs and Ham (in fact, ironically, you can click here to “like it&# on Facebook ) More from Convince and Convert 7 Deadly Sins of Social Media Are You A Shaq or A Penelope Are You Cherishing the Wrong Trophy Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) Social Media Marketing… (..)

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

Convince & Convert

FEBRUARY 11, 2010

(iphone photo by merfam ) More from Convince and Convert Social Media is the Servant of Strategy Not the Master The Wisdom of Social Media X-Rays Why Twitter Is the Anchor of the Social Media Team Convince and Convert Recommends Alexandra Kirsch and the Perfect Blogger Pitch (Danny Brown) The Hilarity of Working From Home (The Arkayne Blog) WordPress (..)

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

AUGUST 2, 2010

August 12, 2010 (766) Why Social Supports Email in the Interactive Marketing Hub September 22nd, 2010 Content Lessons Learned From 25 Popular Blog Posts September 21st, 2010 Why Are Companies Not Valuing Judgment As A Critical Element September 20th, 2010 5 Step Process for Social Media Success September 15th, 2010 Why Social CRM Needs to Be Less About (..)

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

Convince & Convert

FEBRUARY 15, 2010

a vote for integration) [link] [link] Josh Shua Peters RT @jaybaer: Why is your email and social media being handled by different people? (a You are becoming one of my favourite bloggers! a vote for integration) [link] [link] Sumo Group Great article Jay – as always.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

JULY 5, 2010

August 12, 2010 (766) Why Social Supports Email in the Interactive Marketing Hub September 22nd, 2010 Content Lessons Learned From 25 Popular Blog Posts September 21st, 2010 Why Are Companies Not Valuing Judgment As A Critical Element September 20th, 2010 5 Step Process for Social Media Success September 15th, 2010 Why Social CRM Needs to Be Less About (..)

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

Convince & Convert

FEBRUARY 24, 2010

Anonymous This is really interesting, because not only is Twitter its own culture, yet it is changing the marketing culture. People use Twitter and FB and other social media sites to provide word of mouth advertising whether it be negative or positive, it is some time of feedback of a product.

Conference 116

Conference Organization Paid Search Agency PR 116

Convince & Convert

SEPTEMBER 7, 2010

August 12, 2010 (766) Why Social Supports Email in the Interactive Marketing Hub September 22nd, 2010 Content Lessons Learned From 25 Popular Blog Posts September 21st, 2010 Why Are Companies Not Valuing Judgment As A Critical Element September 20th, 2010 5 Step Process for Social Media Success September 15th, 2010 Why Social CRM Needs to Be Less About (..)

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

JULY 28, 2010

Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

FEBRUARY 10, 2010

More from Convince and Convert 18 Social Media Quotes Teach and then Reap A Social Media Scoreboard That Works Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) Social Media Marketing… Simplified (The Arkayne Blog) Alexandra Kirsch and the Perfect Blogger Pitch (Danny Brown) Tagged as: email marketing , email (..)

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

Convince & Convert

AUGUST 24, 2010

“ Your Content Stinks! Drive Results with Content Marketing &# can be voted for here. If you’re feeling particularly frisky, I’d love for you to vote for my other two panels while you’re in the mood. “ The Black Art of Optimizing Facebook Wall Posts &# can be voted for here.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Convince & Convert

FEBRUARY 5, 2010

I’m a big believer in humanization of your blog (in fact, it’s one of my 11 must-dos for serious bloggers ). But I need your help with the biggest change – the header. And while I have my photo on the right side of every page (I like the photo – by my friend Tyson Crosbie – do you?),

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

JULY 21, 2010

The FTC encourages social media policies be in place and reviewed. Remember all the hubbub last fall when the FTC released its Guidelines for Blogging and Social Media ? Marketers have a responsibility to ensure that bloggers are providing disclosure and that statements are not misleading or unsubstantiated.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Convince & Convert

MAY 4, 2010

August 12, 2010 (766) Why Social Supports Email in the Interactive Marketing Hub September 22nd, 2010 Content Lessons Learned From 25 Popular Blog Posts September 21st, 2010 Why Are Companies Not Valuing Judgment As A Critical Element September 20th, 2010 5 Step Process for Social Media Success September 15th, 2010 Why Social CRM Needs to Be Less About (..)

Social Media 116

Social Media Enterprise Management Media Webinar Metrics 116

Convince & Convert

JUNE 17, 2010

August 12, 2010 (766) Why Social Supports Email in the Interactive Marketing Hub September 22nd, 2010 Content Lessons Learned From 25 Popular Blog Posts September 21st, 2010 Why Are Companies Not Valuing Judgment As A Critical Element September 20th, 2010 5 Step Process for Social Media Success September 15th, 2010 Why Social CRM Needs to Be Less About (..)

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Convince & Convert

JULY 26, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Content Lessons Learned From 25 Popular Blog Posts Why D.I.S.

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

MARCH 10, 2010

More from Convince and Convert Why Twitter Is the Anchor of the Social Media Team The Incredible Efficiency of Social Media The Social Media Reality Show Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) Social Media Marketing… Simplified (The Arkayne Blog) Alexandra Kirsch and the Perfect Blogger Pitch (Danny (..)

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

MAY 25, 2010

Which Are You Providing I see 17 online marketing services that small and medium agencies (especially PR-focused firms) could credibly offer clients, if they made the effort to build competency: Search Taxonomy Analysis Search Opportunity Audits Search Engine Optimization (not super duper hard core SEO, but intermediate level) Blogger Outreach Influencer (..)

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Convince & Convert

MAY 11, 2010

At the end of the day, however, a great product and great customer service is still what will keep your clients coming back despite the notion by some social media gurus (certainly not Mr. Baer) that positive word of mouth (or “buzz&# ) was created by social media.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

SEPTEMBER 14, 2010

August 12, 2010 (766) Why Social Supports Email in the Interactive Marketing Hub September 22nd, 2010 Content Lessons Learned From 25 Popular Blog Posts September 21st, 2010 Why Are Companies Not Valuing Judgment As A Critical Element September 20th, 2010 5 Step Process for Social Media Success September 15th, 2010 Why Social CRM Needs to Be Less About (..)

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

MAY 5, 2010

(disclaimer: I do some consulting for SJP, but was not involved in JaneNation) More from Convince and Convert Teach and then Reap Wow Online Influencers With An In-Person Experience Social Media Excellence and a Side of Fries Convince and Convert Recommends Alexandra Kirsch and the Perfect Blogger Pitch (Danny Brown) How to Introduce Social Media to (..)

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

Convince & Convert

AUGUST 19, 2010

All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

JULY 15, 2010

It can get complex depending on the size of your social media program, but here are some tips to help make sure you’re managing social operations appropriately: If you are blogging, create an editorial calendar. Strategic planning and execution, say following an outline like the one you shared (thanks!)

Social Media 141

Social Media Paid Content Media Act-On 141

Convince & Convert

MAY 27, 2010

More from Convince and Convert The Wisdom of Social Media X-Rays The Consequences of Social Media Silence Why Twitter Is the Anchor of the Social Media Team Convince and Convert Recommends Alexandra Kirsch and the Perfect Blogger Pitch (Danny Brown) How to Introduce Social Media to Your Business (Danny Brown) The Hilarity of Working From Home (The (..)

Paid Search Agency 123

Paid Search Agency Social Media PR Advertising Agencies 123

Convince & Convert

MAY 13, 2010

I love your quotes and they are spot on!

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Convince & Convert

MARCH 23, 2010

I think first-time bloggers get enamored with the concept of “design.&# This is really really helpful, especially for an aspiring blogger like me. They may not realize that personality and function come first. Most of your blog readers have no idea who you are. 5 ways to fix it. 5 ways to fix it.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

APRIL 28, 2010

Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. You may be influential in social media and your children more in “Avatar&# or &# gaming&#. This would answer questions like: - out of your customer base, how many are key influential mommy bloggers.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

JUNE 7, 2010

(Tweet this review and you’re automatically entered to win a free copy of Delivering Happiness, courtesy of the author, and me) More from Convince and Convert 4 Rules for Email Design in a Cynical World Why Twitter Is the Anchor of the Social Media Team Blogs and the new transparency of communication Convince and Convert Recommends Alexandra (..)

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

FEBRUARY 19, 2010

This, I'll try.

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

MARCH 25, 2010

August 12, 2010 (766) Why Social Supports Email in the Interactive Marketing Hub September 22nd, 2010 Content Lessons Learned From 25 Popular Blog Posts September 21st, 2010 Why Are Companies Not Valuing Judgment As A Critical Element September 20th, 2010 5 Step Process for Social Media Success September 15th, 2010 Why Social CRM Needs to Be Less About (..)

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JUNE 24, 2010

is Crucial to your Content Marketing Strategy 6 Lessons Learned From the Demise of MySpace Driving Sales with Relevancy and Utility [link] Innovate AZ 3 Ways Infomercials Can Inspire Your Social Media: I know, I know.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

AUGUST 11, 2010

I'm connected with quite a few Indiana bloggers and they are all terrific. And, unlike the aloofness that AZ bloggers kind of are, in Indiana they seem to be much more cohesive and supportive and so maybe you'll be able to share how to do that so your AZ bloggy brethren can do that as well. link] jaybaer Thanks so much.

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Convince & Convert

JULY 6, 2010

More from Convince and Convert 7 Secrets to Successful Social Media Farming The Conflicting Faces of Social Media 18 Social Media Quotes Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) Social Media Marketing… Simplified (The Arkayne Blog) Alexandra Kirsch and the Perfect Blogger Pitch (Danny Brown) Tagged (..)

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Convince & Convert

AUGUST 10, 2010

In targeting your content and reaching out for coverage from bloggers, tweeters, etc… David, Scribnia [link] Bret Simmons rt @jaybaer Why Influence Mining is the Next Gold Rush – [link] [link] Tink Why Influence Mining is the Next Gold Rush [link] [link] jaybaer I agree – and thanks for the comment.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Yours, and all Publishers, value of content.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

JUNE 22, 2010

That's where I think you hit the nail on the head in your second paragraph: social media has tremendous “potential&#. Social media is still evolving and until a solid few years of research can prove that there is definite ROI in utilizing company-wide social media plan, most companies will still consider it only a fad.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

JUNE 3, 2010

.&# ) More from Convince and Convert Why Twitter Needs Its Bottom Spanked A Social Media Gun to the Head The Chicken and the Egg Social Media Conundrum Convince and Convert Recommends Alexandra Kirsch and the Perfect Blogger Pitch (Danny Brown) The Hilarity of Working From Home (The Arkayne Blog) What I Learn From My Daughter (Danny Brown) Tagged as: (..)

Social Media 157

Social Media Media PR Webinar Metrics 157