Webbiquity

JULY 30, 2020

A solid website will also be key to managing other aspects of your online marketing strategy. You’ll want an easy-to-navigate website—with a look and feel that reflects your event theme —to deploy content and landing pages for campaigns on email, search, influencer marketing, and social media.

Planning 332

Planning Event Marketing Marketing Plans Blast Campaigns 332

ClearVoice

MARCH 8, 2022

When I first took on this assignment to find — and write about — influential women in the content creation/content marketing world, my first thought was: “Eh, piece of cake.” Plus, women who head up content marketing and creation efforts are in a great position to create messaging for, and engagement with, other women.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

KoMarketing Associates

JULY 22, 2014

If you’re like me, you spend a good amount of time scrolling through content marketing blogs for advice and suggestions that will give your content a leg up. Don’t get stuck reinventing the wheel with your content marketing! Long-Form Content. Third-Party Outreach.

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

Writing on the Web

SEPTEMBER 6, 2010

Knowing you’ve exceed the keyword density ratio, allows you to rewrite your content using synonyms and alternative phrases. Smart, because the search engines like it better, and your content will also read better. Blog this on Blogger. Blog Marketing: How Readers Find Your Business. Share this on del.icio.us.

Blogger 100

Blogger SEO Copywriting Digg 100

B2B Memes

AUGUST 31, 2010

It’s a popular tactic among B2B bloggers to look at dry B2B topics through the prism of seemingly unrelated personal enthusiasms. Viewed from a distance, a favorite pop band or children’s book might not seem relevant to B2B marketing and communications. It can be an effective approach, but it’s not without landmines.

Blogger 100

Blogger Personalization B2B Comparison 100

Writing on the Web

DECEMBER 16, 2010

Get Found, Get Known, Get Clients" alt=" 3 Online Marketing Tasks: Get Found, Get Known, Get Clients" />. How do you check your online marketing to see where it’s working, where it needs improvement? Blog this on Blogger. Related posts: Online Persuasion: What Do Clients Say? Online Reputation?

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Writing on the Web

NOVEMBER 3, 2010

How can you learn basic search marketing for blogging in 5 minutes or less? Do what all the smart and savvy bloggers and content marketers do: use Scribe. No blogger should publish without checking for these SEO basics. Blog this on Blogger. Search Engine Results: 3 Tips for Savvy Bloggers.

Search Marketing 100

Search Marketing Optimization Content Marketing Blogger 100

Hinge Marketing

FEBRUARY 2, 2015

This video interview is with Bryan Eisenberg, a Visible Expert in online marketing. In this video interview, Hinge Managing Partner Lee Frederiksen speaks with Bryan Eisenberg to learn about his journey to becoming a Visible Expert in online marketing topics like conversion rate optimization and search marketing.

Online Marketing 48

Online Marketing Marketing Management Advertising Agencies Blogger 48

Writing on the Web

NOVEMBER 22, 2010

What additional steps should smart content marketers take to get results from blogging? Blog this on Blogger. Related posts: Content Marketing Results: 18 Ways to NOT Get Blog Traffic. Build a Product Funnel on Your Blog through Content Marketing. Subscribe to the comments for this post? Tweet This!

Top of Funnel 100

Top of Funnel Content Marketing Digg Content 100

Writing on the Web

JUNE 30, 2010

Online Surveys & Market Research. Blog this on Blogger. How to Start “a Little Online Business …&#. 4 Time-Saving Tips for Social Media Marketing. Please vote: What has been your experience using the Web to promote your business? Share this on Bebo. Add this link to Box.net. Share this on Facebook.

Ning 100

Ning Content Marketing Digg Business 100

ClearVoice

FEBRUARY 4, 2020

Andy is the co-founder and chief marketing officer of Orbit Media — and the author of ‘ Content Chemistry: The Illustrated Handbook for Content Marketing.’ Check out the Analytics account of a mature content marketing program. I’m a B2B marketer. Pause your advertising. What happened?

Relevance 118

Relevance Ad Frequency Blogger Wikipedia 118

Online Marketing Institute

AUGUST 21, 2018

The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready? The result?

Webinar Metrics 52

Webinar Metrics Marketing Strategy Marketing & Strategy Blogger 52

KoMarketing Associates

MAY 5, 2015

Now comes the part where I’ll draw a parallel between Cinco de Mayo and content marketing…. Content Marketing Institute defines content marketing as “non-interruption” marketing. Content Marketing Institute defines content marketing as “non-interruption” marketing.

Education 120

Education Tactics B2B Marketing Practices 120

Writing on the Web

SEPTEMBER 1, 2010

Content marketing that doesn’t resonate emotionally can’t do a good job of building relationships, inspiring trust, and moving people into taking action. The most difficult thing in learning to write effective content for any business is making the leap from purely intellectual writing to emotional writing.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

MARCH 14, 2011

Content marketing with videos is a key marketing tool, and it’s getting easier to do. This is key for content marketing. I don’t really, but for content marketing to work you need as much content as you can, in all forms. Blog this on Blogger. I just love this service.

Video Marketing 100

Video Marketing Content Marketing Digg Content 100

Writing on the Web

NOVEMBER 9, 2010

It’s their key content marketing piece, and there are others. Blog this on Blogger. Related posts: Content Marketing to a Caveman’s Brain. The Senior Brain: How to Market to Oldies but Goodies… 7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing.

Content Marketing 100

Content Marketing Digg Paid Search Agency Content 100

Writing on the Web

JULY 15, 2010

There was a time I was in love with blogging … I had already been in the business of content marketing for 5 years on the Web, using an old-fashioned website platform. Writing on my blog is my way of reaching out to people looking for ways to write content on the Web so that they can get found, get known and get new business.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

SEPTEMBER 29, 2010

What the heck is engaging content ? According to a recent survey by the Content Marketing Institute , this is the #1 challenge for people charged with creating content that markets businesses. Blog this on Blogger. Related posts: Content Marketing with Blogs: What Do You Believe?

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

DECEMBER 13, 2010

(Which is why they are my clients … they need content and they need to publish on the web – blogs, e-newsletters, ebooks, etc.). Other people tend to focus their online marketing on content; they write books and they publish blogs and newsletters… and they hate speaking. Blog this on Blogger.

Practices 100

Practices Content Marketing Digg Content 100

Writing on the Web

SEPTEMBER 2, 2010

Here’s what’s coming soon: I’m preparing to deliver a big webinar series on better blog writing , and a live workshop on the psychology of content marketing for an ad agency in the Netherlands in November. Blog this on Blogger. Content Marketing Results: 18 Ways to NOT Get Blog Traffic.

Work Management 100

Work Management Marketing Management Service Content Marketing 100

Writing on the Web

JULY 12, 2010

I’m repeating myself because it’s so crucial to your online marketing efforts. Blog this on Blogger. Designed to persuade a defined group of readers. To take one specific action. I know I’ve blogged about this a lot lately. Oh, and I also want to show off my new diagramming tool… Smart Draw.

Landing Pages 100

Landing Pages Rules Content Marketing Ning 100

Writing on the Web

JULY 13, 2010

What are the three biggest challenges to marketing your business? I know, I know, there are so many, but if you could distill them into the most crucial for online content marketing, how would you do it? (I’m I explore more about this in my free online e-book Content Marketing for Online Profits.).

Content Marketing 100

Content Marketing Ning Ideal Customer Profiles Digg 100

seo.co

APRIL 26, 2023

Legal marketing, link building and SEO have seen some shifts in the recent past. For law firms and attorneys, strategizing with these trends in mind will only enhance online marketing ROI. In particular, law firms should focus on developing sticky, resourceful content that is useful to the reader – i.e. a prospective client.

Trends 98

Trends Lead Scoring Lead Ranking Link Building 98

Writing on the Web

OCTOBER 13, 2010

Of course you can’t get either of these unless your marketing messages gain readers’ attention first. These three goals for your content marketing are required if you want to write stuff that is effective to attract prospects, and get them interested and primed for making a purchase or other desired action.

Content Marketing 100

Content Marketing Content Digg Buzz 100

Writing on the Web

NOVEMBER 11, 2010

What are two key elements to creating content that get results? I stumbled across an interesting quote on a site that gets to the heart of content marketing matters: “Evolution tends to favor action over thinking. Emotion and narrative … Remember these two crucial keys to content marketing. Blog this on Blogger.

Personalization 100

Personalization Content Marketing Brand Identity Branding 100

KoMarketing Associates

SEPTEMBER 11, 2014

As a content marketer, I often times have to switch my brain from news writing (journalism) to blogging, and vice versa. While both types of content creation fall under the “copywriting” umbrella, there are a number of fundamental differences that shape the two. Any successful blogger or journalist responds well to criticism.

Blogger 120

Blogger Guidelines Copywriting Buzz 120

Writing on the Web

OCTOBER 11, 2010

We may think we’re fair and all-inclusive , but our brains operate surreptitiously, sending us intuitive messages that influence our speech, our decisions and our behavior… and if you’re a content marketer, it will permeate the content you write ! Blog this on Blogger. Don’t believe me? Tweet This!

Content Marketing 100

Content Marketing Digg Content Ethics 100

Writing on the Web

APRIL 16, 2011

Time Saving Tips Webinar" alt=" Content Marketing for Professionals: Time Saving Tips Webinar" />. Are you getting results from your content marketing? If these marketing tools were people, would you give them a raise … or fire their butts? ET: Time Saving Tips for Content Marketing Results.

Webinar Metrics 100

Webinar Metrics Tips Content Marketing Digg 100

Writing on the Web

NOVEMBER 23, 2010

Today’s post was written by Louise Baker, freelance blogger and journalist. Louise Baker ranks online degrees for Zen College Life. She most recently wrote about the best colleges online. Blog this on Blogger. Why Use Twitter, Facebook & LinkedIn for Content Marketing? Share this on del.icio.us.

Twitter 100

Twitter Enterprise Management Content Marketing Marketing Management 100

Convince & Convert

MAY 25, 2010

What other aspects of the marketing services business are likely to grow like that? 5 Key Success Factors There are 5 critical components for agencies to successfully develop and sell online marketing capabilities: Broaden Your Horizons. I was there speaking at the Counselor’s Academy PRSA annual conference. Direct mail?

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Writing on the Web

APRIL 18, 2011

ET , I’m giving an open webinar to share my tips and tools that make online marketing manageable, especially for service professionals, solo entrepreneurs, busy consultants, coaches, etc. Time-Saving Tips for Content Marketing Results – Register to get the recording, handouts and a marketing road map.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Writing on the Web

SEPTEMBER 28, 2010

This is a marketing question. You need to know why you care , and you need to communicate that to customers in your content marketing and blogs. Here’s an excerpt from the B2B Manifesto, the second imperative for content marketing: 2. Blog this on Blogger. Mental Skills Make Better Content Writers.

Content Marketing 100

Content Marketing Digg Content Trigger Marketing 100

Writing on the Web

AUGUST 26, 2010

What can we learn from online computer games about content marketing for business? If you write content designed to trigger action in readers, pay attention to this. My husband, Attila the Honey , plays World of Warcraft , an online game that’s part of the multi-billion dollar gaming industry. Tweet This!

Tips 100

Tips Content Marketing Trigger Marketing Content 100

Writing on the Web

NOVEMBER 16, 2010

You can’t get away with marketing to the thinking brain…Content marketing that gets good results is emotional marketing. Your content needs to be customer-focused. Your content must be zen-like clean: no clutter, not too many choices, no distractions. Blog this on Blogger.

Content Marketing 100

Content Marketing Planning Tips Digg 100

Writing on the Web

JULY 12, 2011

Blog this on Blogger. No More Geek-Speak: SEO for Smart Bloggers. Business Blog Writing and Content Marketing: Come on, light my fire! Search Engine Results: 3 Tips for Savvy Bloggers. In the past twelve months, they have translated over sixty million words for businesses in every industry sector. Get Shareaholic.

SEO 100

SEO Tips Content Marketing Digg 100

Writing on the Web

OCTOBER 20, 2010

You get better results with your content marketing when you speak to the “ old brain ,&# the one that’s also known as the primitive brain or the survival brain. There are a few principles to remember, and here’s a great story that makes this come alive… A Marketing Moment with a Homeless Man…. Tweet This!

Content Marketing 100

Content Marketing Digg Content Buzz 100

Martech

JANUARY 4, 2023

Matt is the founder of Heinz Marketing, author of a slew of essential B2B books including “The Predictable Pipeline, The Modern Marketer’s Field Guide and Full Funnel Marketing.” Newsletter: The B2B Content Lab ( 10.4K Lee Odden is CEO and co-founder of TopRank Marketing. subscribers). followers).

Marketing Analytics Tools 123

Marketing Analytics Tools B2B Marketing Enterprise Management B2B 123