Adobe Experience Cloud Blog

NOVEMBER 21, 2016

Social influencers are bloggers, social media personalities, or industry experts who have developed large and loyal followings by being insightful, entertaining, engaging, transparent, humorous, and—most importantly—human. Are willing to partner with you in a mutually beneficial relationship. The internet is no different. Little Bird.

Content Marketing 48

Content Marketing Planning Advertising Agencies Lead Ranking 48

Adobe Experience Cloud Blog

APRIL 8, 2013

by Dayna Rothman I am excited to announce today’s guest blogger, Amber Naslund. Marketing is the part of the company best suited to leading the organizational charge around social marketing and all of the intersections of paid, earned, and owned media. The role of marketing in organizations has never been more critical.

Social Marketing 48

Social Marketing Business Paid Search Agency Advertising Agencies 48

Adobe Experience Cloud Blog

JUNE 25, 2012

by Maria Pergolino Recently, Marketo hosted over 1200 people at our annual user conference, bringing customers, employees, industry luminaries, and prospects from all over the world together. Partners or brokers – Many companies sell through channels or brokers instead of selling directly to the consumer.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Ad brokers 48

Adobe Experience Cloud Blog

JUNE 1, 2012

by Jason Miller I’m pleased to introduce Rajesh Kadam, founder and CEO of Growth Fusion , as a guest blogger. Rajesh is a Marketo expert and has hands-on experience defining projects and implementing them at both venture-backed start-ups and consulting firms. Company websites are by definition, largely static.

Social Media 48

Social Media Practices Marketing Automation Services Media 48

Adobe Experience Cloud Blog

MAY 2, 2013

by Dayna Rothman Today we would like to welcome Pierce Ujjainwalla as today’s guest blogger. Pierce leads Demand Generation at 360pi and runs a blog called Epic Marketing Fails. But it’s also an exciting time for marketers, as now more than ever before we can show how we are contributing to the overall success of the company.

Work Management 48

Work Management Marketing Automation Services Marketing Management Peer-to-peer 48

Adobe Experience Cloud Blog

MARCH 15, 2013

by Dayna Rothman I am pleased to welcome Helen Nesterenko as today’s guest blogger. According to a recent study by Fast Company, 44% of social media users are most-likely to engage with companies if you post visual content. Take another look at a Marketo example of a pinned post: 4. You’re Not Organizing Your Apps.

Facebook 48

Facebook Eye-Tracking Social Media Marketo 48

Adobe Experience Cloud Blog

FEBRUARY 6, 2012

by Maria Pergolino As you may have noticed, some new faces have joined the marketing team here at Marketo to help improve our online engagement and grow demand from inbound marketing sources. With over 1,500 worldwide customers, Marketo is a leader in cloud software and one of Silicon Valley’s fastest-growing companies.

Inbound Marketing 48

Inbound Marketing Work Management Marketing Management Planning 48

Optinmonster

JANUARY 14, 2024

How do you know if you’re spending your time and money on the best digital marketing tools that are going to boost your revenues, increase leads and conversions, and keep business booming? The plugin integrates with a wide array of email marketing services, facilitating seamless lead capture and nurturing.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

Adobe Experience Cloud Blog

APRIL 4, 2013

by Dayna Rothman We’d like to welcome Justin Gray as a guest blogger in today’s post. The company helps businesses generate and manage leads better through marketing automation processes and technologies. We all know “that guy” – the marketer who hangs his hat on lead generation alone. We’ll call this marketer Lead Rex.

Lead Ranking 48

Lead Ranking CRM Marketing Qualified Leads Top of Funnel 48

Adobe Experience Cloud Blog

MAY 23, 2010

There’s no limit to the ways B2B social media marketing can help organizations build brands and amplify lead generation efforts. Mike Damphouse of Green Leads offers insight on the intersection of demand generation and social media on Modern B2B Marketing Blog. and social media have impacted her company, Phone Works.

Social Media 48

Social Media Media Web 2.0 B2B 48

Adobe Experience Cloud Blog

AUGUST 27, 2008

As part of a new feature on this blog, I will be interviewing industry thought leaders to provide expert advice on lead generation, making the most of your current leads with effective lead management, and increasing your marketing ROI. What are your top 3 tips to help business to business companies tackle the art of innovation?

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Optinmonster

JANUARY 14, 2024

How do you know if you’re spending your time and money on the best digital marketing tools that are going to boost your revenues, increase leads and conversions, and keep business booming? The plugin integrates with a wide array of email marketing services, facilitating seamless lead capture and nurturing.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Adobe Experience Cloud Blog

JANUARY 25, 2019

2017 saw an explosion of influencer marketing—every company wanted to have an influencer marketing strategy , and those that didn’t, got left behind and spent all of 2018 trying to catch up. Keeping track of your interactions with influencers and managing your relationships carefully is crucial. And it’s much more than just a buzzword.

Work Management 134

Work Management Advertising Agencies Marketing Management Multi-Channel 134

Brandpoint

JUNE 7, 2018

By now, 91 percent of B2B companies use some form of content marketing and a full 56 percent consider themselves “very committed,” according to the Content Marketing Institute. Why attend: Some 200 attendees and 2018 speakers from companies such as BuzzFeed, Vice, Tastemade, and The Wall Street Journal. Host: Marketo.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

Content Marketing Institute

MAY 17, 2018

Editor’s note : The sales and marketing relationship isn’t always hearts and roses. Account-based marketing arose to address a massive shortcoming in the classic content-driven demand-gen model: It takes a long time for a company to produce enough content to drive the business. Companies got frustrated with this.

Account Based Marketing 96

Account Based Marketing Ideal Customer Profiles Top of Funnel Sales Management 96

Hinge Marketing

JULY 6, 2022

High-growth professional services firms rely on inbound lead generation techniques more than any other kind. The inbound lead generation ’s potential is real, but it requires a radical shift in mindset, marketing priorities and financial investment. Inbound leads are typically easier to close. Lead-Generating Website.

Lead Generation 141

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 141

Adobe Experience Cloud Blog

MAY 11, 2015

A 2012 report from Nielsen, a leading consumer research firm, showed that 92% of consumers trust recommendations from family and friends more than any other form of advertising. If you’re trying to sell Pilates classes to women in the Tampa Bay area, don’t just seek out any bloggers to relay the message.

Campaigns 48

Campaigns Blogger Planning Thought Leadership 48

Directive Agency

MARCH 7, 2019

Seen in Forbes as the most influential women in social media and recognized by Forbes Woman as one of the Top 20 Women Bloggers, Ann Handley is the Chief Content Officer of MarketingProfs, a training, and education company with the largest community of marketers in its category. Nancy Duarte. Melanie Deziel.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

Adobe Experience Cloud Blog

APRIL 14, 2014

Author: Dayna Rothman Most marketers incorporate lead generation tactics like Facebook ads, events, ebook creation, email marketing, and more into their overall marketing mix. However, there are many additional creative and innovative lead generation strategies that marketers can tap into. Using Memes and Custom Images. What is a meme?

Lead Generation 48

Lead Generation Generation Webinar Metrics Leads 48

B2B Marketing Zone Posts

DECEMBER 1, 2010

Look at companies like General Electric who do an amazing job with their blog and yet have almost no “community or comments at all. 4 Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started - Modern B2B Marketing , November 3, 2010 Have you seen the changes to the LinkedIn Company Pages?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Adobe Experience Cloud Blog

DECEMBER 17, 2015

Author: Sarah Quinn Do you spend a lot of time crafting the perfect piece of content, only to find that it barely generates any shares, let alone drive leads? As a fellow content marketer at a B2B company, this is hands down one of the most challenging things about my job. Post in content communities.

Social Media 48

Social Media Tactics Banners Media 48

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Like most questions in business, the answer is, “it depends,&# but I’d like to offer a couple practical ideas that might help you when this inevitably comes up at your company. I mean using social media technologies internally, within the large company kind of enterprise. First, let’s establish a crucial point. Have I gone MAD??

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

B2B Marketing Zone Posts

MAY 3, 2010

HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years. I wrote an eight part series on building an effective lead generation program a while back. I like numbers.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Webbiquity

JANUARY 27, 2014

Maintaining a company blog has numerous benefits for businesses of almost all shapes and sizes: blogging is an SEO best practice; it drives more website visitors lead conversions; it draws new visitors, expanding the reach of the company website; and it’s core element of a content marketing and online presence optimization strategy.

Business Blogging 100

Business Blogging Tips Blogger Best Practices 100

SnapApp

DECEMBER 22, 2016

Demand Gen / Lead Gen. Contently has been named one of the top 100 fastest growing private companies by Inc. Recommended reading: How to Build a Steady Stream of Leads for Less Than $100/mo. #8. Recommended reading: How to Anchor Your B2B Lead Generation Strategy With Proactive Social Outreach. #14. Copywriting.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

Full Circle Insights

NOVEMBER 25, 2020

Lane Rizzardini, owner of Marion Relationship Marketing , added the biggest trend in digital marketing this decade is the significant increase in local search and the changes in consumer search behavior as a result. Designing a Lead Lifecycle. Lead to Account Matching Buyer’s Guide. Guide to Tracking UTM Parameters.

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Enterprise Management 52

Single Grain

JUNE 10, 2021

Check out these content marketing stats: Content marketing costs 62% less than traditional marketing and generates 3x as many leads. . 41% of bloggers have said that videos are the best content format that gives them strong results from organic search. Lead magnets such as white papers. Infographics. Social media posts.

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94