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Content Marketing with Stories: Better than Facts

Writing on the Web

The best way to gain attention and engage readers is through storytelling. Some bloggers and writers are natural storytellers, some aren’t. Blog this on Blogger. Post on Google Buzz. Share this on LinkedIn. Most of them center on writing about how to solve a problem for your readers. A case study.

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What’s Missing in Content Marketing: Who and Why

Writing on the Web

Storytelling and personalization is the biggest missing piece in content marketing as I see it. Storytelling is the best way to do that. Blog this on Blogger. Post on Google Buzz. Share this on LinkedIn. People are good at writing about what they know. But we don’t see that on many websites, do we?

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Business Blog Writing: Come on, light my fire!

Writing on the Web

It demands vivid insight and storytelling skill to present an idea that packs enough emotional power to be memorable. Blog this on Blogger. Post on Google Buzz. Share this on LinkedIn. In a story, you not only weave in a lot of information, but you also arouse your reader’s emotions and energy. Email this via Gmail.

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Content Marketing Tips: Get Your Stories Straight

Writing on the Web

Good content marketing requires good storytelling. It doesn’t get much more personal and public than updating your Facebook page, LinkedIn profile, or your blog, does it? Blog this on Blogger. Post on Google Buzz. Share this on LinkedIn. Fortunately, the human brain is a story-creating machine.

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Content Rules: Secrets of Writing Compelling Content

Writing on the Web

And, it gets multiplied on websites, blogs, Facebook, LinkedIn, Twitter, and videos on YouTube, to the point that people tune out. How can you introduce storytelling into your marketing mix? Blog this on Blogger. Post on Google Buzz. Share this on LinkedIn. Sadly this classic marketing approach is everywhere.

Rules 100
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30 Books to Help Make You a Better Marketer

Adobe Experience Cloud Blog

Kyle Gray ’s The Story Engine : An entrepreneur’s guide to content strategy and brand storytelling without spending all day writing. Josh Turner ’s Connect: The Secret LinkedIn Playbook to Generate Leads, Build Relationships, and Dramatically Increase Your Sales. LinkedIn is a vast resource for nearly any job function.

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9 Content Marketing Articles You Shouldn’t Miss

Marketing Insider Group

Common mistakes include talking too much about your products, promoting your company before you’ve allowed them to get to know you at all, or even “creative storytelling” that is an obvious or insidious attempt at getting the reader to enter into a sales conversation before they are ready. Does your content bore your audience to death?