ViewPoint

MARCH 2, 2011

Today's guest blogger, Jeff Molander, is adjunct professor of digital marketing at Loyola University business school, a content marketing speaker and author of the forthcoming book, Off the Hook Marketing: How to make social media sell. Follow customers into social spaces. He blogs at [link]. It's a smart idea.

Sales Management 120

Sales Management Social Media Work Management Process 120

Convince & Convert

JULY 20, 2010

While alterations to search algorithms are helping to bring this to fruition, social media has been the real game-changer, placing the power of relevance distinction in the hands of the consumers. Package for Consumption Observe what types of content social media users are interacting with and where.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Webbiquity

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Explain your goals and establish clear guidelines for any mention of the company on social media sites.

Social Media 100

Social Media Social Marketing Media Planning 100

Writing on the Web

DECEMBER 1, 2010

( Note from Patsi who is on vacation: This week I asked Phyllis Miller to write a guest post on social media resources. And, if you haven’t already, connect with me on LinkedIn …). And this is true whether the professional plans to ever actually make connections on LinkedIn. Blog this on Blogger.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Digg 100

Writing on the Web

MAY 4, 2011

Now you can learn all about social media and the sociology of the Internet through video lectures. What I find fascinating is the sociology of social media : we’re still operating with the same primitive brains. Now, however, we’re doing it online, on the Internet, using social media tools.

Social Media 100

Social Media Media Wikipedia Digg 100

Convince & Convert

SEPTEMBER 22, 2010

Social media marketing is all about potential audience. Social Supports Email in the Interactive Marketing Hub Indeed, email marketing and social media marketing are spiritually and procedurally similar. Social media connectivity is digital bumper stickering. Email is all about actual audience.

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

Webbiquity

DECEMBER 21, 2010

Though business use of social media is rapidly increasing, many executives remain skeptical of its value. The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool.

Social Media 100

Social Media Media Business Paid Search Agency 100

Convince & Convert

MAY 13, 2010

While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate. Everyone says social media is a unicorn, but maybe it’s just a horse? Focus on how to be social, not on how to do social.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Brandpoint

MARCH 30, 2020

A website with well-written, interesting content creates not just followers, but buzz — and says a lot about who you are and what you have to offer. Keynote speaker Sam Richter posted his Expert Series article created via Brandpoint to his LinkedIn page, attracting interest and gaining more traction with his followers.

Personalization 114

Personalization Brand Identity Branding Content Marketing 114

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Webbiquity

OCTOBER 13, 2010

The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. If Google Alerts had been developed with a focus on social media, this would be it. Alterian SM2.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Anyword

JANUARY 21, 2022

Simply enter a website URL or keyword into Buzzsumo’s search bar and it will quickly provide you with related topics that are trending across Facebook, Twitter, Google+ and LinkedIn. Bloggers, commerce shop owners, and businesses have all taken advantage of the ease in which you can build a site from the ground up on this platform.

Budget Programs 98

Budget Programs Tools Content Marketing Planning 98

Chris Koch

JUNE 26, 2009

In my last post, I hope I convinced you why you should establish a personal presence in social media even if your company hasn’t done so yet. That was the why of social media. I’m going to attempt to explain it by humbly offering my own initiation into social media as a guide. Pick blogs to follow.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Biznology

APRIL 26, 2016

Creating real buzz, at least on Twitter, and in the Blogosphere, doesn’t rely as much about all those things, such as Followers, like SEO-focused social media marketing does. The value is that I can deliver content to them through a broad variety of platforms and delivery tools, including: Share on Linkedin.

Campaigns 80

Campaigns Ideal Customer Profiles PageRank Outreach 80

Convince & Convert

SEPTEMBER 7, 2010

I wrote a post a while ago called Social Media Excellence and a Side of Fries about the importance of people to McDonald’s) As you might expect, UnMarketing is not your typical marketing and business book. link] UNcanny Insights From UnMarketing | Book Reviews | Social Media … | eBook Reviews [.]

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

NuSpark Consulting

MARCH 3, 2016

This is an ideal method for generating backlinks and creating buzz about your paper. That’s because online releases are submitted to major search engines, industry journals and social networks. Relevant Blogger Outreach. Social Media. Of course, promote it via social media. Social Sharing.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Convince & Convert

FEBRUARY 10, 2010

But the problem with email and social media is that too many people are positioning it as an either/or scenario. Several blog posts have foolishly been written about social media “killing&# email. Social Outposts Without the Mystery I’m often asked by corporate clients where they should engage in social media.

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 133

Social Media Media Curation Webinar Metrics 133

Convince & Convert

FEBRUARY 19, 2010

Then Linkedin. Sure, you can centralize some of your social media chores (great post by Chris Brogan), by using Tweetdeck or Seesmic. For normal humans that check social media a couple times a day, NutshellMail may become your new favorite social companion. You run over to check your Twitter account.

Social Media 115

Social Media Media Paid Search Agency PR 115

Webbiquity

SEPTEMBER 1, 2010

Social media has fundamentally altered the practice of public relations. And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Will Traditional, Social Media Blend?

PR 100

PR Marketing Automation Services Blogger Eloqua 100

The Effective Marketer

JULY 21, 2009

Taking the plunge into social media may not be the right thing for you Social media is just another media Experts, personalities and false prophets are all clamoring that social media is king. Otherwise it’s just buzz. What is it for? Who is our target? What is our goal?

Social Media 100

Social Media Planning Work Management Social Marketing 100

Navigate the Channel

MAY 24, 2023

You may have already compiled your mission/vision statements and your ever-relevant “About Us,” but bloggers and journalists (still!) Plan your social media calendar in content and cadence to stairstep up to launch. Incentives provide an extra push for generating buzz and expanding the reach of your product launch.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Webbiquity

SEPTEMBER 21, 2010

to topic-focused niche sites such as (using social media as an example) Social Media Today and Social Media Informer. Set up properly, this could be an easy yet powerful way for an organization to create and distribute a social newsletter on the fly. Examples range from Google News and Yahoo!

Aggregators 100

Aggregators Blogger Media Curation 100

Adobe Experience Cloud Blog

MAY 23, 2012

We are about to sit down for lunch while listening to Jay Baer, social media strategist, blogger and author of The Now Revolution kick off the afternoon. Jay opens with his presentation on “The 7 Myths of Social Media”. Myth #1: My customers don’t use social media. Actually, they do. Think again.

Marketo 48

Marketo Social Media Media Buzz 48

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture. Why ignore it?

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Biznology

NOVEMBER 10, 2015

When I started, what I did was called viral marketing , buzz marketing , and new media. Hell, I don’t even know if anyone refers to any of it as digital PR or social media marketing. It looks like social media strategy is evolving into social marketing strategy.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? Effectively connect with bloggers and other key online influencers in your industry?

PR 100

PR Tools Tips Blogger 100

NuSpark Consulting

DECEMBER 9, 2012

This is an ideal method to generate back links and create buzz about your paper. Online releases are submitted to major search engines, industry journals, and social networks. Relevant Blogger Outreach. Social Media. Of course promote it via social media. Social Sharing.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Convince & Convert

APRIL 1, 2010

But, the team does reference a series of social media outposts via a tiny murderers row of icons (my favorite is “Linkedin.coming soon&#. Consistency and Leverage I didn’t start out looking to slam the Timberwolves’ social media program. Yep, that’ll get fans in the seats. Your Web site.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Writing on the Web

NOVEMBER 23, 2010

Today’s post was written by Louise Baker, freelance blogger and journalist. When it comes to Twitter apps for today’s busy professionals, there are some top notch applications available that will let you maximize your productivity on the service without falling prey to the infamous social media “time suck.&#

Twitter 100

Twitter Enterprise Management Content Marketing Marketing Management 100

Writing on the Web

JUNE 30, 2010

Blog this on Blogger. Post on Google Buzz. Share this on LinkedIn. 4 Time-Saving Tips for Social Media Marketing. Share this on Bebo. Add this link to Box.net. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Email this via Gmail.

Ning 100

Ning Content Marketing Digg Business 100

ViewPoint

SEPTEMBER 26, 2011

T oday we're pleased to have Paul Gillin as our guest blogger. Paul is a speaker, writer and B2B social media strategist. His latest book is Social Marketing to the Business Customer , co-authored with Eric Schwartzman. They prefer LinkedIn, a professional network that's all about getting business done.

Facebook 120

Facebook B2B Marketing Planning B2B 120

Webbiquity

OCTOBER 20, 2010

Now virtually every blogger and business user on Twitter tweets their own content, and there’s absolutely nothing wrong with that—it’s one of the strengths of the platform. But Twitter is a social tool, not a broadcasting medium. Sometimes the best way to advance in social media is to retweet. Answer them?

Twitter 100

Twitter Broadcasting Digg Social Media 100

Writing on the Web

FEBRUARY 18, 2011

Automatically linking your blog posts to Facebook, Twitter, and Linkedin can get you some great publicity and traffic but it can be challenging to figure out how to make it all work. She offers a free social media mastery kit at her website www.internetworkmarketingwealth.com. Blog this on Blogger. Post on Google Buzz.

Facebook 100

Facebook Digg Ideal Customer Profiles RSS 100

Writing on the Web

MAY 17, 2011

Blog this on Blogger. Post on Google Buzz. Share this on LinkedIn. The Sociology of Social Media: TED TV Talks. ET, I’m hosting a free webinar about YouTube and online video marketing presented by Colin Martin and Marc Bullard, and you can get the info here: [link]. Subscribe to the comments for this post?

Facebook 100

Facebook Google Digg Buzz 100

Writing on the Web

JULY 26, 2010

And they do go to Facebook , Twitter , and LinkedIn. Blog this on Blogger. Post on Google Buzz. Share this on LinkedIn. Related posts: 4 Time-Saving Tips for Social Media Marketing. It’s not likely they go online looking for you, your business or your blog. I’m not saying that. Tweet This!

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

JULY 27, 2010

Outreach: Often bloggers aren’t using social media connections to feed their blog posts automatically. Then he goes over to LinkedIn , where he is a member of 15 specialty groups in his industry. About 75% of the comments left on his blog posts come from LinkedIn group members. Blog this on Blogger.

Traffic 100

Traffic Work Management Marketing Management Content Marketing 100