EMagine B2B Blog

JANUARY 6, 2019

Note: Write down the information about your website visitors that is pertinent to what you do and what type of solution or content you’d like to offer them. . Stage in the buying cycle or customer journey (B2C/B2B). Description : Write a description for your personas, so you know exactly who they are.

Enterprise Management 90

Enterprise Management Content Marketing Work Management Planning 90

The Effective Marketer

AUGUST 30, 2010

Who’s going to write all that new content? While I still struggle to write good content, I did find some useful resources online that I hope will also help you out. Then with all the triggers in place, sit back and watch the software do the job of sending the right message to the right prospect at the right time. Wow, it’s magical!

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Hinge Marketing

DECEMBER 31, 2015

However it’s not enough to simply steer someone to your website, for online lead generation to be most effective once visitors are on your site you need to meet them where they are in the buying cycle and provide relevant content to engage them and move them further down the sales funnel.

Online Lead Generation 48

Online Lead Generation Lead Generation Marketing Websites Lead Scoring 48

Chris Koch

OCTOBER 6, 2009

By improve I don’t mean that we all have to learn to write like Tolstoy. They’re also good at finding the people who live the stuff they’re writing about every day. Marketers need to talk to subject matter experts inside the company, influencers outside the company (analysts, academics, bloggers, journalists), and customers.

Planning 100

Planning B2B Thought Leadership Paid Search Agency Thought Leadership 100

Chris Koch

OCTOBER 6, 2009

By improve I don’t mean that we all have to learn to write like Tolstoy. They’re also good at finding the people who live the stuff they’re writing about every day. Marketers need to talk to subject matter experts inside the company, influencers outside the company (analysts, academics, bloggers, journalists), and customers.

B2B Thought Leadership 100

B2B Thought Leadership Planning Thought Leadership Paid Search Agency 100

Industrial Marketing Today

JUNE 3, 2010

In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. How hard can it be to write some words? Design in the absence of content is not design, it’s decoration.” We can do it ourselves. Why bother with content?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Adobe Experience Cloud Blog

APRIL 22, 2013

by Dayna Rothman Today we would like to welcome Kathryn Kilner as our guest blogger. You can find her presenting on the BrightTALK Academy and writing on the BrightTALK blog. The timeline of track messaging depends on where your prospects are in the buying cycle. Follow Kathryn on Twitter at @KKilner.

Lead Nurturing 48

Lead Nurturing Webinar Metrics Sales Qualified Leads Video Marketing 48

Industrial Marketing Today

AUGUST 24, 2009

I start with something related to a subject that I’m interested in writing about and get ideas from there. Without first researching your ideas, you’ll find yourself running out of topics to write about and/or guessing what your readers would be interested in learning. For example, “content creation.”

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

NuSpark Consulting

JULY 15, 2011

We’ll also make sure keywords are utilized to support SEO efforts, and also research other bloggers and though leaders as opportunities for yourself to comment and create back links. Even though copy needs to be optimized for Google and search engines, the writing needs to be written for the customer first. Engagement Coaching.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

We’ll also make sure keywords are utilized to support SEO efforts, and also research other bloggers and though leaders as opportunities for yourself to comment and create back links. Even though copy needs to be optimized for Google and search engines, the writing needs to be written for the customer first. Engagement Coaching.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

The Effective Marketer

MAY 9, 2011

When companies start to tailor content to different audiences and stages of the buying cycle, they greatly increase the amount of content, and the type of content needed changes&# Marketing Roles Are Evolving Marketing used to have clearly defined roles. What used to be clear roles (i.e.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Online Marketing Institute

APRIL 4, 2011

Real-Time Activity Stream 4 Content Strategies for B2B Corporate Blogging Derek Edmond | Apr 1, 2011 | 0 Comments No matter how much planning and goal setting goes into a B2B corporate blog, the writing and content ultimately is what will make a blog successful. This article focuses on the writing component.

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Valasys

MARCH 5, 2020

While abiding by the principles of E-A-T (Expertise, Authoritativeness & Trustworthiness) will be as important for the bloggers as ever in 2020, to evolve your content strategy in 2020 you should also consider executing a content strategy with a perfect blend of long & short-form content.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Valasys

OCTOBER 8, 2019

Not only, the newsletters being sent to the inboxes of the customers are being specifically designed according to the areas of interest of the customers but the brands are also articulating emails for the customers to resonate with their specific stages in the buying cycles. How to Find Which Email Marketing Tool is the Best.

Enterprise Management 51

Enterprise Management Budget Programs Email Marketing Work Management 51

Hubspot

JULY 18, 2014

So the millions (or hundreds) of bloggers that validated authorship will no longer see their lovely photo and Google+ circle count presented in search results. I’m NOT saying the authority or influence of a blogger doesn’t factor into search results. Winning marketers understand: Customers command buying cycles now.

Relevance 28

Relevance PageRank Word of Mouth SEO 28

Hubspot

NOVEMBER 19, 2012

Well, we can come out of blogger time-out now, because this post is going to explain everything you need to know about how to craft the perfect marketing elevator pitch. Many people find it helpful to draft an outline before they write. Structuring the Pitch. Why not apply the same concept to your elevator pitch? Explanation.

Buyer Personas 28

Buyer Personas Paid Search Agency Buying Cycle Blogger 28

Single Grain

MARCH 9, 2021

You can do this by writing unique (and advanced) strategies, along with examples to help readers better understand the content. Ensure that your content stands out from your competitors’ (when writing on a similar topic). Write compelling titles and meta descriptions to entice searchers into clicking on your article. Conclusion.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

WebMarketCentral

JANUARY 28, 2008

It has certainly evolved; SEO is no longer about using clever "tricks" to manipulate search engine results, but rather about crafting relevant and compelling content, writing for searchers, and using best-practice techniques in content emphasis and meta tagging to help search engines find your content.

SEO 20

SEO Wiki Best Practices Allocation 20

Convince & Convert

SEPTEMBER 20, 2010

You need to determine why your company should be social, for whom your efforts are intended and where your audience is in the buying cycle, and how you’ll measure success. Creating and calibrating a social media strategy for any company should follow the same process. In fact, social media can be MORE transformative [.]

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Webbiquity

MARCH 26, 2012

One of the most interesting aspects of web presence optimization (WPO) is how frequently bloggers and journalists write about the concept without actually using the term. Krista LaRiviere (see below), a co-founder of gShift Labs , is one of the few bloggers who have embraced the term.

Optimization 100

Optimization Tips Work Management Lead Ranking 100

Convince & Convert

MARCH 3, 2010

Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle. Don’t just let your clients post to their Facebook page willy nilly, or write random blog posts whenever they feel that WordPress urge. Thanks for the support.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

SnapApp

DECEMBER 4, 2017

Only 55% of bloggers update old posts. In the eyes of Google, newer content is more likely to be relevant than a post from years back, so sometimes updating a post can be as good as writing a new one. . Check out some of our customer case studies for inspiration on writing your own. . . #23. Content Promotion Statistics. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

GreenRope

SEPTEMBER 10, 2017

Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. By BlogMutt.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. By BlogMutt.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. By BlogMutt.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. By BlogMutt.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. By BlogMutt.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. By BlogMutt.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. By BlogMutt.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. By BlogMutt.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. By BlogMutt.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. By BlogMutt.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. By BlogMutt.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. By BlogMutt.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. By BlogMutt.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. By BlogMutt.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. By BlogMutt.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40