Industrial Marketing Today

AUGUST 24, 2009

However, to be successful in your online marketing, you must come up with fresh and interesting content regularly. Achinta offers his industrial clients marketing for engineers by an engineer. If you are not a professional copywriter, coming up with new content regularly can be a difficult task.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Online Marketing Institute

APRIL 4, 2011

Here are four ideas and supporting examples for B2B corporate blog writing, designed to target specific audiences, help achieve Internet marketing goals, and build links for search engine optimization campaigns. Develop badges, awards, and general ways bloggers can showcase recommendations.

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Adobe Experience Cloud Blog

MAY 23, 2010

VP of Industry Marketing for Xerox Global, Laura Ramos , discusses how B2B organizations can leverage social media to build better relationships with customers and prospects on the B2B Online Marketing Blog. On the Savvy B2B Marketing Blog, C. Edward Brice , senior VP of worldwide marketing at Lumension Security Inc.,

Social Media 48

Social Media Media Web 2.0 B2B 48

Industrial Marketing Today

JULY 14, 2010

by Achinta Mitra on July 14, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing Even though “content curation” is not a common phrase, there’s plenty of discussion to be found on the Internet. So curated content is not something new.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Valasys

OCTOBER 8, 2019

Not only, the newsletters being sent to the inboxes of the customers are being specifically designed according to the areas of interest of the customers but the brands are also articulating emails for the customers to resonate with their specific stages in the buying cycles. Most of the features of the free version are limited.

Enterprise Management 51

Enterprise Management Budget Programs Email Marketing Work Management 51

Hubspot

JULY 18, 2014

So the millions (or hundreds) of bloggers that validated authorship will no longer see their lovely photo and Google+ circle count presented in search results. I’m NOT saying the authority or influence of a blogger doesn’t factor into search results. Winning marketers understand: Customers command buying cycles now.

Relevance 28

Relevance PageRank Word of Mouth SEO 28

WebMarketCentral

JANUARY 28, 2008

Judging by the number of high-quality articles and blog posts still devoted to the topic (so many I had to split this category into two posts), SEO remains a critical component of online marketing success. The wiki is now open for anyone to create pages, add content, or use as an SEO research tool.

SEO 20

SEO Wiki Best Practices Allocation 20

Convince & Convert

SEPTEMBER 20, 2010

You need to determine why your company should be social, for whom your efforts are intended and where your audience is in the buying cycle, and how you’ll measure success. There's no shortage of bloggers out there and this move only serves to damage your union. What % are you sharing with me? Your UNION, P.U.B.,

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

MARCH 3, 2010

Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle. Learn the Science of Social Like any other online marketing program, social media is widely measurable – and testable.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Webbiquity

APRIL 18, 2012

As you’ve no doubt read in many places before, content is one of the core elements of B2B social media marketing success. Content is also crucial for lead nurturing , SEO and other online marketing initiatives. ” Fuel to the content marketing fire: McKinsey quantify changes in the purchase funnel by steveseager.com.

Top of Funnel 100

Top of Funnel Tactics Content Marketing Tips 100

B2B Marketing Zone Posts

APRIL 5, 2010

Calculating the Value of a B2B Marketing Campaign - Digital Body Language , March 17, 2010 It’s the ultimate question in marketing: What effect did this campaign have on revenue? Inside the Mind of the B2B Buyer – New Paths to Purchase - Fearless Competitor , March 1, 2010 How the B2B buying cycle has changed.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

WebMarketCentral

FEBRUARY 11, 2008

by Marketing Interactions After citing research showing that online readers are more likely to read an entire story, or a least a significant portion of it, in an online source than print, blogger Ardath Albee drives home the key takeaway from the research for marketers: "People want to read content that has benefit to them.a

Research 20

Research Planning Best Practices Buying Cycle 20

B2B Marketing Zone Posts

OCTOBER 5, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. multitude of online social filters were developed over the last 15 years to address our perennial information overload curse.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

B2B Marketing Zone Posts

JUNE 9, 2010

Craft Content to the Buying Cycle: Stage 4, the Invested Buyer - The Content Factor , May 3, 2010 Have you ever been solicited by a company that you already do business with? Stop boring me with your blogs - grow - Practical Marketing Solutions , May 16, 2010 I’ve compiled a list of the world’s most chronically boring bloggers.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Marketing Insider Group

MARCH 8, 2012

This is according to Content Marketing Institute founder and author Joe Pulizzi (@ juntajoe ). In Joe’s presentation “ Good To Great Content Marketing ” delivered at the Online Marketing Summit earlier this year, he presented 6 ideas to help you deliver content that educates, entertains or even amazes your target audience.

Allocation 100

Allocation Content Paid Search Agency Blogger 100

The ROI Guy

SEPTEMBER 17, 2010

Friday, September 17, 2010 Leaders indicate Growing Investment in Smart Digital Content The migration of B2B marketing budgets from traditional marketing vehicles toward digital channels continues according to a study by Booz & Co. Powered by Blogger.

Marketing Budget 40

Marketing Budget ROI Budget Programs Work Management 40

Webbiquity

NOVEMBER 28, 2011

Most importantly, Lisa shares the study’s conclusion that “marketers who are new to social media tend to focus on “fast and easy” tactics…rather than on those that show a much higher level of effectiveness (blogger relations, SEO, e.g.). 69% of b2b companies now say they are using social media for marketing.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100