Fearless Competitor

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My Company is Blogging and Tweeting: So Now What Do We Do?

Fearless Competitor

The idea for the interview came from our own ambivalence at Business.com about social media – we started experimenting with blogging and using Twitter for business in late Q4, 2008 but I, like so many other B2B marketers I meet, wanted to get the “big picture” perspective on the B2B social media opportunity from one of the leading researchers in this area. For example, look at many corporate blogs. That doesn’t work, so blog authors find it hard to get people to listen and comment. Here’s a link to the orginal article. Laura’s groundbreaking study, with G.

Wikipedia and the wiki utopia, revisited

Biznology

If Wikipedia can be as good as Britannica, we could replace all our outdated corporate knowledge repositories with wikis. Six years later, we can safely say that the predicted wiki utopia never materialized. Suppose now that you work for a really large corporation, with 100,000 employees, and deploy wikis to your workforce to create the content you need. wiki Wikipedia

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Grow Your Wiki

Buzz Marketing for Technology

21 days of wiki adoption. Course Using Wiki. Enterprise Wiki. managing wiki growth. using wiki in education. wiki adoption strategies. wiki pilot. Wiki tools. Wiki Uses. Showing the example of how to work agendas through a wiki vs. email! Start together - wiki with a purpose; 6. Subscribe to Grow Your Wiki. About.

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TruthForce! | How Wiki Software is Changing Communication

Buzz Marketing for Technology

Home » How Wiki Software is Changing Communication. How Wiki Software is Changing Communication. As discussed in the article below, self-organized and collaborative networks--especially fueled by the advent of wiki-software for instance--are changing the ways we work and communicate with some even predicting an impact on the nature and practice of democracy. A. A. A.

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Live Blog: 3M Unites Global Workforce With Technology

Paul Gillin

private community of about 200 consumer-focused field sales reps and service engineers now post monthly blog-like summaries of field activity reports, customer wins and innovative marketing ideas. innovation Social Media social networks Technology 3M blog IBM Connections microblog wikiThe tool is enabling point questions to be answered quickly. The deadline was six weeks.

Live Blog: How to Make Collaboration Cook

Paul Gillin

The company already had a mix of stand-alone blogs, forums and wikis that had sprung up to address specific problems, but there was no integration between them. Community managers made it a point to emphasize the value of sharing, whether through blogs, forum posts or just bookmarks. The start with knowing what you want to accomplish. Speak in terms that make business sense.

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Blogs et Wikis en formation

Buzz Marketing for Technology

Post: Blogs et Wikis en formation. Blogs et Wikis en formation View SlideShare presentation or Upload your own. Intervention lors de latelier organisé par le CTN de Caen sur lusage des blogs et des wikis en formation. Blogs et Wikis en formation. blogs. Slide 1: Blog Wiki « Blog, wiki, FOAD : Quelles articulations ? » Intervenante: Isabelle Dremeau Consultante Formatrice Atelier : Jeudi 22 mai 2008 Centre des Technologies Nouvelles, Caen [link]. I. installe � Découverte des Wikis �Création

20 Essential Books, Podcasts, TED Talks & Blog Posts for Every Stage of Your Career

Hubspot

How many times a week do you hear the phrase, "Oh, you have to check out that blog post/podcast/book/TED Talk. For anyone who's struggling to choose a career (or just wondering whether the career you chose is the right one for you), this book will give you the advice you've been craving. 2) Blog Post: Any Post on Your CEO's Blog. 14) Blog Post: "Nobody Cares How Hard You Work".

11 Clever Ways to Nurture Leads With Your Business Blog

Hubspot

When it comes to the role of business blogging in inbound marketing, there''s no question that it fits quite nicely into the ''Attract'' stage of the methodology. Because blog content makes excellent social media fodder and is naturally discoverable through search engines, it can be a phenomenal way to attract new visitors and prospects to your website. That''s right! right?

7 Steps For Dealing With Negative Blog Reviews And Comments.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 7 Steps For Dealing With Negative Blog Reviews And Comments June 12th, 2010 | By Trey Pennington “Oh no, a popular blogger wrote a blog post panning our product!&#

Effective collaboration with wikis | DavePress

Buzz Marketing for Technology

‹ links for 2008-07-07 • links for 2008-07-08 › Effective collaboration with wikis. July 8, 2008 in wikis | 9 comments. Chris, the Digital Pioneer, asked in the comments (and on his - I assume Chris is a he! - own blog ) for some advice how how wikis can be used to throw some rough notes up and invite people to collaborate and share knowledge and experience to develop them into more coherent documents. Find out how they like to communicate - do they prefer email, discussion forums, or are they happy getting their hands dirty with a wiki?

The Bamboo Project Blog

Buzz Marketing for Technology

The Bamboo Project Blog. The Power of Blogging ISNT Just in Reading Them. RANT ALERT! ) In a few weeks were going to be looking at blogs in the Work Literacy course. As we think about that module and the fact that for most people, their primary interaction with blogs is to read them, Im growing impatient with this idea from a learning perspective. Week 3-- Blogs.

The Bamboo Project Blog

Buzz Marketing for Technology

The Bamboo Project Blog. Dont show me 10 possible wiki tools. You can: Take a picture (or several) and upload them to Flickr or to your blog. Write about your hometown in your blog. They are: For the most comments on a wide range of blogs (not just the â??topâ?? thought about this while reading Brad Neubergs little gem of a blog post on Creating a Personal Research Agenda. At that time I was focused on creating a very structured, "beautiful" product, so I covered how to use wikis and blogs to construct a portfolio. Blogging.

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The Blog Editor's Ultimate Guide to Managing Multiple Contributors

Hubspot

Want a more well-rounded and sufficiently fed business blog ? But in all seriousness, a blog with multiple contributors results in a better blog overall. Not only does having multiple blog contributors help you generate more blog content, but it also allows you to showcase the thought leadership and perspectives of your company's various experts. Okay, okay.

How to Shave 20 Minutes Off Your Next Blog Post

Hubspot

Even if you love to write, building out a quality blog post when you've got a list of other to-dos and a set of meetings breaking up your day can be overwhelming. In fact, it's the most common response we hear from companies about the difficulty of blogging. People understand the importance of blogging, but finding the time to do so on a consistent basis seems unimaginable.

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Blogs and educating the eflective practitioner

Buzz Marketing for Technology

Post: Blogs and educating the eflective practitioner. Blogs and educating the eflective practitioner View SlideShare presentation or Upload your own. This presentation is about using blogs in higher education as reflective journals. It applies blogging to developing Donald Schons concept of the reflective practitioner and his idea of the practicum as a. â??virtual Blogs can act as the â??glueâ?? you can see more on this at my blog at http//eflections.edublogs.org. Blogs and educating the eflective practitioner. blogs. blogging.

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Personal KM; KM Business Case; KM, culture and compromise; KM Books Wiki

Buzz Marketing for Technology

Blogs - Tab - Selected. Weekly Knowledge Management blog by Stan Garfield. Personal KM; KM Business Case; KM, culture and compromise; KM Books Wiki. Weekly Knowledge Management Blog by Stan Garfield. KM Question, Blog, Link, and Book of the Week. [ KM Home Page - Implementing a successful KM programme - Send a Question ]. Use email, threaded discussions, blogs, and wikis to share what you know and think, ask questions and solicit help, and build credibility and a good reputation. KM Blog of the Week. KM Books Wiki created by Matt Moore.

Content Marketing Tips for Lead Nurturing

B2B Lead Generation Blog

Email examples: links to by-lined articles, blog posts, links to third party articles, case studies, press releases, white papers, e-newsletters, event invitations, archived event links, research reports, blogs, success stories, video, podcasts, third-party articles and website content. Online examples include: blog posts, podcasts, videocasts, videos, webinars, e-books, personalized microsites, wikis and other multimedia. Blog posts  — Email links to recent posts you wrote or were written by others that will be relevant to your readers. Guides or e-books.

Social business, the forest and the garden: Your intranet is not the Internet

Biznology

If page-rank search, blogs, wikis, social networks and microblogging work so well out there, they should just thrive in the workplace too, but we now know for a fact that they often don’t. You may no longer remember this, but back in 2006, wikis were all the rage. Photo credit: Wikipedia. However, often the results observed inside the firewall were disappointing.

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The intranet social garden and quantum mechanics

Biznology

How can a social platform based on blogs, wikis, discussion forums and status updates succeed under those conditions? Thus, instead of lamenting that within the firewall you lack the volumes, the diversity and the serendipity of the Internet, focus on the strengths you have: Your corporate wiki reference will never be as broad and up-to-date as Wikipedia.

Chuck's Blog: Why Supporting Knowledge Workers Is Hard For IT

Buzz Marketing for Technology

Chucks Blog. Its almost impossible and self-defeating to charge back for accessing the corporate intranet portal, or using enterprise search, or a wiki platform. blogs, wikis, IM, etc.) Subscribe to this blogs feed. Our People: Marks Blog. Zerowait High Availability Blog. « A Pretty Good Discussion -- ON Magazine | Main. Why Is This Important?

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Do you need to be an Extrovert to be in Social Media Marketing?

Buzz Marketing for Technology

Facebook Location Based Services Podcasting Social Media Social Networking Twitter Wiki Tags: Blogging Communities Crowdsourcing Enterprise 2.0 Great question which I found myself asking last night after I reviewed my recent Myers Briggs score. found it interesting that my score came in as ENTJ. Meaning if the 1-9-90 rule (see link to my post) will actually change over time.

Social Media ROI – You’re looking in the wrong place

grow - Practical Marketing Solutions

Employees already enjoy using fun applications like social networks and wikis and the power of these tools in the external environment to unleash creativity, collaboration, and productivity is proven.  A new report from McKinsey validates this premise and places an actual number value on the potential savings of using similar tools internally. Blogs and micro-blogs. Wikis.

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IBM Social Computing Guidelines

Buzz Marketing for Technology

Blogs, wikis, social networks, virtual worlds and social media. In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. Whether or not an IBMer chooses to create or participate in a blog, wiki, online social network or any other form of online publishing or discussion is his or her own decision. The rapidly growing phenomenon of user-generated web content—blogging, social web-applications and networking—are emerging important arenas for that kind of engagement and learning. Add value.

Follow the Money: The Primary Responsibility for CMOs

ViewPoint

Since the 2007 recession there have many articles, white papers, e-books, blog entries and traditional books written on Marketing ROI (see the bibliography at the end). https://en.wikipedia.org/wiki/Follow_the_money. Its purpose is to follow the money trail to get to the root cause of an issue. It happens also to be one of the four primary duties for Chief Marketing Officers. Duboff.

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Working Remotely? Try These 27 Tools for Better Communication, Collaboration & Organization

Hubspot

To publish that blog post, send that email, or set up that email nurturing workflow, we simply need to connect to Wi-Fi and get to work. 25) GitHub Wiki. Savvy inbound marketing companies use GitHub Wiki for employee onboarding by organizing helpful resources for new employees. But an internet connection doesn''t solve everything we need to accomplish during the day. messy.

The Innovative Educator: 5 Things You Can Do to Begin Developing Your Personal Learning Network

Buzz Marketing for Technology

2-Pick 5 Blogs you find interesting and start reading them. In addition to my own blog, I follow weblogg-ed: learning with the read/write web , Tales of a Technology Omnivore , The Innovative Parent , The Brazen Careerist , Cool Cat Teacher , Ted Talks , Dan H. 3-Set up an iGoogle account using your professional email and subscribe to the blogs you selected in Google Reader.

What Makes a Good Marketing Platform? Rules for Platformality

Customer Experience Matrix

Today he wrote blog post about the latest entrants into the marketing platform derby, Abobe and IBM , which prompted a comment from me since I’ve been thinking about the need to define the features of a good platform system. Some sort of self-generating wiki might work. That Scott Brinker is such a devil. Here are my thoughts on this, folks. This means something specific.

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What to make of the new Oracle.

Acquiring Minds

Judith Sim also discussed Oracle's use of social news releases that has helped cut Oracle's PR budget in half and the posting of videos, blogs and forums on the Oracle website. Employee Blogs - Oracle: 162 , SAP:0 - The busy bees at Oracle win hands-down. Non-Employee Blogs - both websites host many - Let's call this a tie. Forums & Wikis - both websites offer robust forums and Wikis - Again a tie. P.S. I have recently moved my blog to Blogger. media wikis Tags: podcasts blogs social media Web 2.0 media.

Nofollow Tags: What They Are and Why They Matter

Act-On

This is found in comments on forums, blogs, wikis, and online guest books; usually the comment exists only for some link to be embedded in. Have you ever heard web experts or SEOs talk about nofollow links? It’s a concept that was developed as a defense tool for website owners, but it’s also a tool that search engines use regularly. Content spam was prevalent. Comment spam. Summary.

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The Bamboo Project Blog: Blogging for Learning: Blog Challenges

Buzz Marketing for Technology

The Bamboo Project Blog. « Blogging for Learning--Using Quotes | Main. Blogging for Learning: Blog Challenges. This week we're exploring various strategies for using a blog to support personal and formal learning as part of the Work Literacy course's focus on blogging.    Today we're going to discuss running a blog challenge.

5 Critical Roles that Need SEO Skills

Biznology

Though it is sometimes practiced this way, regular readers of this blog know well that what we call “black hat” SEO is self defeating. The gist of the story is to build a wiki resource for related teams within IBM (PR, social business, and related web teams). If you’re interested, I have documented such an encounter at my other blog, writingfordigital.

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Mail Bag

Paul Gillin

just stumbled upon your website and in accession capital to assert that I acquire in fact enjoyed account your blog posts. alexander wang wiki. I’m flattered you picked up on that, Alexander. probably spend only a couple of hours a week on the blog, but it’s well worth it for the excellent feedback like yours. Have you considered selling ads on your blog? blogging humor spamThanks for showing that you care! Unquestionably imagine that which you said. Will likely be back to get more. Thank you. Manda Alvord. And I’d sure likely to be welcome you back, Manda!

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Personal knowledge management - Wikipedia, the free encyclopedia

Buzz Marketing for Technology

PKM has recently been linked to social bookmarking , blogging or knowledge logs (K-logs). The idea is individuals use their blogs to capture ideas, opinions or thoughts and this voicing will encourage cognitive diversity, promote free exchanges away from a centralized policed knowledge repository that is additional to ordinary work. Personal wiki. Semantic Wiki. Weblogs (with RSS) and wikis are emerging as important elements of some organizational bottom-up PKM systems. Personal knowledge management. From Wikipedia, the free encyclopedia. January 2007). Views.

A Decade of Homepages: An Inside Look at Our Website Redesign Strategy

Hubspot

Now that I think about it, I’ve probably spent more time redesigning my website than I’ve spent actually creating blog content for it or promoting it. However, to glean even more insight into why we chose certain redesigns, I simply turned to our company''s wiki. Confession: To date, I’ve probably redesigned my personal website approximately abajillion times.

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Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

To get a feel for what students are studying in Social Media U, you only need to do a web search because many of the students arent just learning how to, theyre blogging about it too. Of course, the entirety of social media cant be summed up in one blog post, so these are just a handful of subjects listed below. Lesson #4: Learn to Blog. Lesson #6 Master Wikis. blogging.

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New Marketing Automation Options for Small Business in the VEST Report

Customer Experience Matrix

The system also extends beyond sales and marketing functions to include customer forums, Wikis, support tickets, project schedules with tasks assigned to individuals, and coupons. Pricing is modest: a blog post costs $50 with five day turnaround. Here are thumbnails of the others. That puts it firmly in Infusionsoft territory, and perhaps even towards the lower end of that.

Knowledge is Power: 5 Ways to Build Sales and Marketing Superheroes

Modern B2B Marketing

For example, some of the tools we use include: Internal wiki for company information. Author: Stacey Thornberry If you’re of my generation (millennial), you likely spent the Saturday morning’s of your childhood watching revived 3-minute episodes of Schoolhouse Rock in between your favorite cartoons. The program’s main adage—knowledge is power! You got it—knowledge! What is a lead ?

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Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Paul Dunay , on the panel about how to integrate social media into your marketing mix, focused on wikis and has some keys to look for. I’m paraphrasing here; Paul, clarify in comments if you need to. What should I do? That takes time.

Wikipedia Management for Dummies

Biznology

Wiki Markup Language 101.   ==Category Heading==. The reason why folks stay away from Wikipedia is because the times they’ve actually decided to give Wikipedia-editing a go, they’ve treated this “anyone can edit” Wiki like the canvas of a freshly-whitewashed wall: sneak over there at the dead of night with a tag in their heard a bag full of spray cans.