| | | Content Marketing for BI | |  Blog + Wiki | 3 articles |
| Page 1 of 1 | Previous | Next | CONTENT MARKETING FOR BI JUNE 17, 2010 Are Some BI Vendors too Quiet? They have a very robust website, including lots of available educational resources like white papers, analyst reports, a blog, webinars, and several “how-to” videos. They’re also good at promoting their community with an active Twitter account ( @qlickview ), a very busy forum, user groups, and even a wiki. Yesterday, I went to a luncheon put on by Qlikview at the Seattle Yacht Club. love these vendor luncheons, not because of the free lunch (though it was delicious), but to keep up on the BI industry and hear first hand from other BI users and managers. Ok, that’s very cool. | CONTENT MARKETING FOR BI JANUARY 11, 2010  Content Relevance Boosts B2B Vendor Success I came across some research done by IDG spread across two different posts that was pretty interesting. They interviewed over 100 information technology buyers about their content preferences from vendors. IDG noted there has been a 60% increase in content assets over the past five years. These same buyers say that if they find relevant content, it increases that vendor’s success rate. | | | | | |
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