The Effective Marketer

OCTOBER 14, 2009

This really cool tool I read about on Laura Ramos’ blog , shows the path between you and your desired target. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Budget Creation Marketing Management 100

Smashmouth Marketing

FEBRUARY 22, 2009

First, for those that aren't yet aware of Twitter (all 5 of you) - Twitter 101 : Twitter is a is a social networking and micro-blogging service that allows its users to send and read other users' updates (known as tweets), which are text-based posts of up to 140 characters in length. Tags: marketing twitter events sales2.0

Conference 100

Conference Tips Broadcasting Salesforce.com 100

Adobe Experience Cloud Blog

NOVEMBER 29, 2009

Forrester research analyst, Laura Ramos led a great presentation on how B2B’s can make best use of social media to drive demand. Laura discussed how different types of marketing activities are better for different marketing goals. For those moving to online marketing, Laura discussed the importance of Web 2.0

Marketing Analytics Tools 48

Marketing Analytics Tools Social Marketing B2B Marketing Web 2.0 48

Online Marketing Institute

MARCH 13, 2011

Laura Ramos , a principal analyst at Forrester Research who focuses on business-to-business marketing trends and technology, says that services like Demandbase could prove useful, but adds that it may be hard to measure its impact on sales and marketing. But Longo says that Demandbase does a better job of integrating relevant data.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Online Marketing Institute

JUNE 18, 2009

This is a theme Forrester’s Laura Ramos also mentioned in our B2B social media with her. Tagged: b2b , Mike Rowland , ocu2009 , online communities , online community. Get a free blog at WordPress.com. Tags: b2bmarketing websiteengagement. You can follow any responses to this entry through the RSS 2.0

Communities 40

Communities Online Marketing B2B Marketing Paid Search Agency 40

Chris Koch

JUNE 26, 2009

I mostly use it as a platform for determining the blogs I like best and then follow them through good old-fashioned e-mail (the tool that most bloggers use to do this is Feedburner ). SharpReader is more a reference database for the blogs that I like rather than a day-to-day tool. Pick blogs to follow. Junta42 Blog.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Online Marketing Institute

JULY 31, 2009

The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging. Tags: B2B marketing , lead management , marketing technology :: Add to del.icio.us

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

WebMarketCentral

MARCH 16, 2009

Blendtec, Mentos and Diet Coke ); providing information that reflects a company's expertise without directly selling (most well-done corporate blogs); and/or participating in conversations in an authentic manner. Social Tagging Research and Reports. Tags: Web 2.0 So how big is the opportunity?

Social Media 20

Social Media Facebook Social Marketing Web 2.0 20

WebMarketCentral

OCTOBER 1, 2007

Brian Carroll, head of B2B lead generation firm InTouch and author of the B2B Lead Generation blog : generating more leads is a nearly worthless task if you aren't properly nurturing the leads you already have, the key to which is providing them with content that is "relevant, educational or thought-leading."

einsof 20

einsof Lead Generation Lead Scoring Lead Ranking 20

Adobe Experience Cloud Blog

APRIL 29, 2009

Tactics To Boost B2B Marketing Results with Laura Ramos, Vice President and Principal Analyst at Forrester Research.  tactics like rich media, blogging, RSS, and social networks help B2B marketers meet their top challenges. Tags: Social Media B2B Marketing Social Media Social Networks.

Social Media 48

Social Media Web 2.0 Media Social Networks 48

Webbiquity

OCTOBER 27, 2010

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. separate Twitter accounts for support and marketing, separate business-focused and technology-focused blogs, etc.). Make sure that social media efforts are sustainable. LinkedIn, Facebook).

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

WebMarketCentral

SEPTEMBER 14, 2009

OnlyWire OnlyWire lets you automatically submit content to all of your favorite social networking sites with a single button, and makes it easy for your blog readers to bookmark and share your content. Tags: Cool Web Marketing Tools. If you don't want to see their ads, a fee-based version is available for a reasonable $25 per year.

Tools 20

Tools Best Practices Web 2.0 Adwords 20