KoMarketing Associates

JANUARY 19, 2022

Choosing the right stack of MarTech solutions can be a difficult task for B2B marketers, especially for those working in cybersecurity, who may have a more complicated sales cycle, changing regulations, and other obstacles. We created a custom app through Quickbase to better manage our marketing workflow. LinkedIn, Twitter.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Marketing Insider Group

NOVEMBER 17, 2020

You have to start somewhere with good enough and then look at your content performance analytics and data to determine if your strategy is on point or way off. Types of content (blogs, eBooks, webinars, video, etc.) Some of the biggest around execution are consistency and content creation workflows. It never will be.

Marketing & Strategy 362

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 362

Martech

OCTOBER 19, 2023

This leads view allows sales reps and managers to use one place in HubSpot to review new leads, enroll them in a sequence and see the previous and next action. Help your team better understand the purpose of specific reports and workflows at a glance by using the AI Assistant for workflow descriptions (beta) and report descriptions (beta).

SMS 111

SMS Bundling Terms and Conditions Opt-out 111

Sana Commerce

APRIL 25, 2024

Your online channel should help drive sales and gather insights to support your commercial teams and ensure your business thrives. Internal Team Efficiency If your sales and customer service reps are acting as part-time account managers, your web store can be doing better to save them time. How does that work?

Allocation 52

Allocation Work Management B2B Marketing Management 52

Webbiquity

MAY 4, 2020

Easy to use, affordable online tools make it easy for marketers to segment their lists, test different messages, automate processes, and track results. They can help you increase your sales while simplifying your marketing processes. They use multiple email marketing tools to automate, improve, and build up your email campaigns.

Marketing Automation Services 284

Marketing Automation Services Email Marketing Marketing Management Tools 284

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

SmartBug Media

MARCH 16, 2023

In today's fast-paced business environment , streamlining workflows and improving efficiency are crucial for success. In this blog post, we'll explore the benefits of using API integrations in HubSpot, common use cases, considerations for integrating APIs with HubSpot, and best practices for successful integration.

API 105

API Marketing Automation Services Hubspot Work Management 105

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Binary Demand

JUNE 7, 2023

[ps2id id=’overview’ target=”/]In the ever-evolving world of B2B marketing, harnessing the power of automation is paramount. Let’s start with a glimpse of what B2B marketing automation is, then explore its working, importance, distinction from CRM, and other insights.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Enterprise Management Work Management 98

SmartBug Media

JULY 12, 2023

Did you know that every time sales books a meeting with a qualified website visitor, an inbound marketer gets her wings? Hello, marketing and sales automation. Here’s how it works: Leveraging HubSpot Marketing Workflows , craft an enrollment trigger that meets your requirements. Wings for everyone!

SMS 98

SMS Hubspot Ideal Customer Profiles Sales Qualified Leads 98

SmartBug Media

JULY 12, 2023

Did you know that every time a sales development representative books a meeting with a qualified website visitor, an inbound marketer gets her wings? Hello, marketing and sales automation. Here’s how it works: Leveraging HubSpot Marketing Workflows , craft an enrollment trigger that meets your requirements.

SMS 98

SMS Hubspot Ideal Customer Profiles Sales Qualified Leads 98

Webbiquity

MARCH 30, 2021

In a recent survey , B2B marketers and sales leaders were asked to name their most important metric for business success. Throughout the pandemic, B2B marketers have had to rapidly and repeatedly react to changes in the work structure and priorities of B2B buyers, based on incomplete and imperfect data. Guest post by Dhruv Mehta.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

Webbiquity

NOVEMBER 3, 2020

Take Advantage of Automation Tools and Software. Statistics from small and medium businesses show that automation tools can reduce or eliminate these tasks entirely, making a big difference in day-to-day workflows. One study on IT outsourcing found that automating these services could provide a total cost reduction of 26-66%.

Marketing Budget 240

Marketing Budget Marketing AI Work Management Budget Programs 240

Heinz Marketing

JULY 28, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the fast-paced world of B2B sales and marketing, the key to achieving outstanding results lies in the art of marketing orchestration. Alignment of Sales and Marketing : Effective marketing orchestration bridges the gap between sales and marketing departments.

Planning 97

Planning B2B Marketing Lead Ranking B2B 97

Martech

JULY 21, 2023

Content Assistant streamlines content creation for marketing and sales teams. It suggests blog titles, generates post outlines, writes content for various platforms and consolidates content marketing workflows into one place. Whether you’re prospecting or setting up an email workflow, it’s faster than ever.

Marketing AI 95

Marketing AI Tools Paid Search Agency Work Management 95

Zoominfo

AUGUST 17, 2021

One of the many benefits of conversational marketing is its ability to accelerate your sales cycle. After all, it is built for and used by both your marketing and sales teams to drive pipeline and generate revenue. Use HubSpot data to personalize chat greetings. Employ HubSpot sales routing. Ask them how it was.

Hubspot 195

Hubspot Top of Funnel Conversion Sales Qualified Leads 195

Martech

SEPTEMBER 18, 2023

The releases for August include generative AI additions but also AI-powered data tools. To more easily create social media posts from blog content, the AI assistant (beta) can quickly summarize and suggest social post content for all channels. To retain the data from the sunsetted metrics, export the information before October 2, 2023.

Top of Funnel 124

Top of Funnel Forecasting SMS Work Management 124

Webbiquity

MAY 9, 2023

By tracking key performance indicators (KPIs) aligned with your goals, you can evaluate your marketing performance and make data-driven decisions to optimize your approach. Are you aiming to increase brand awareness, generate leads, drive website traffic, or boost sales? How will achieve them? Or all of them?

Social Media 313

Social Media Social Marketing Planning Tips 313

SmartBug Media

JULY 6, 2023

In today's fast-paced business environment , streamlining workflows and improving efficiency are crucial for success. In this blog post, we'll explore the benefits of using API integrations in HubSpot, common use cases, considerations for integrating APIs with HubSpot, and best practices for successful integration.

API 75

API Marketing Automation Services Hubspot Work Management 75

SalesIntel

APRIL 19, 2024

The first step in the sales process is prospecting. To effectively prospect, you need verified contact data on your ideal buyers. But what happens if your data is incomplete or unreliable? Accurate lead data is crucial for successful sales and marketing efforts. Access advanced-level B2B data.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

SalesIntel

APRIL 19, 2024

The first step in the sales process is prospecting. To effectively prospect, you need verified contact data on your ideal buyers. But what happens if your data is incomplete or unreliable? Accurate lead data is crucial for successful sales and marketing efforts. Access advanced-level B2B data.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

SmartBug Media

MAY 11, 2022

Using HubSpot Workflows, you can implement many thoughtful touchpoints that are sure to delight your customers, time and time again. What’s a HubSpot workflow, you may ask? It’s a groovy chameleon tool that allows you to automate and trigger a series of actions efficiently and personally in every step of your business.

Hubspot 98

Hubspot Tips Lead Ranking Trigger Marketing 98

SmartBug Media

AUGUST 4, 2023

In this blog post, we’ll shed light on how to calculate the cost of churn and strategies to mitigate its impact, particularly through automation. Leveraging Automation to Reduce SaaS Churn Remarkably, only 1 out of 26 customers unhappy customers will actively voice their dissatisfaction.

Enterprise Management 92

Enterprise Management Marketing Automation Services Work Management Churn Rate 92

Sana Commerce

FEBRUARY 6, 2024

Mailchimp is a widely used email marketing platform that empowers businesses to create, automate, and analyze email campaigns. With a laser focus on practicality and results, MailChimp seamlessly integrates AI capabilities, facilitating the generation of data-driven product recommendations.

Loyalty 52

Loyalty Marketing Strategy Marketing & Strategy Ideal Customer Profiles 52

Binary Demand

JUNE 12, 2023

That’s where B2B email marketing automation is revolutionizing how businesses engage with their audience. With the help of automated email campaigns, companies can regularly follow up with important decision-makers involved in the purchase process. However, managing and enhancing email campaigns can be time-taking.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing Automation 98

Binary Demand

JUNE 12, 2023

That’s where B2B email marketing automation is revolutionizing how businesses engage with their audience. With the help of automated email campaigns, companies can regularly follow up with important decision-makers involved in the purchase process. However, managing and enhancing email campaigns can be time-taking.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing B2B Marketing 98

Tiecas

APRIL 23, 2024

To thrive, these companies must consistently attract qualified leads to fuel their sales pipelines. However, this sales-driven environment presents unique challenges for industrial and manufacturing marketers. For more on these challenges, see my earlier blog post, “Industrial Lead Generation for Sales – It’s Complicated!”

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Probably the most common complaint that I hear from Sales is that “Marketing just doesn’t understand engineering problems, and they generate ‘crappy’ leads that are not ready to buy.”

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

ClickDimensions

NOVEMBER 3, 2022

B2B ( business-to-business ) digital-first sales cycles are here to stay. Influenced by the global effects of COVID-19, most B2B businesses have been heavily focused on digital marketing strategies and sales, that keep their business afloat as buyer trends evolve. . Unify internal technologies (sales and marketing) .

Lead Ranking 98

Lead Ranking Marketing Qualified Leads Paid Search Agency MQL 98

SalesIntel

MARCH 14, 2024

Amidst the vast sea of data available, three key sets—technographics, firmographics, and buyer intent—have emerged as indispensable tools for driving sales success. This guide delves into the strategic integration of technographics, firmographics, and buyer intent into sales processes. What is Technographic Data?

Buyer Intent 52

Buyer Intent Intent Marketing Budget Ideal Customer Profiles 52

SalesIntel

DECEMBER 6, 2023

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Some of them are free while others are paid – but all bring in enormous value to the sales process. Investing in a random sales tool is a waste of time, money and effort. What are Sales Tools? Why Use Sales Tools?

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Automation Marketing Management 40

chiefmartech

FEBRUARY 7, 2024

Head down in the code, trying to implement some crazy recursive function, juggling pointers to a mess of different data structures, I was no longer thinking about the game or its players. Marketing ops, sales ops, rev ops — these disciplines thrive on logic and programmatic thinking. Third: it was easy to lose the plot. Sadly, yes.

Budget Programs 90

Budget Programs Marketing Automation Services Domain Software 90

Martech

DECEMBER 26, 2023

Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks. This approach allows for a smooth sales process for the customer, and generates cross-sell and upsell opportunities for partners.

Work Management 110

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 110

Optinmonster

OCTOBER 6, 2023

Do you know you can simplify your email marketing, increase conversions, and boost business sales with email marketing automation? Email automation helps you win those sales. In this post, we’ll discuss the meaning of email automation and explain how you can use it to grow your business. What Is Email Automation?

Marketing Automation Services 71

Marketing Automation Services Automation Email Marketing Marketing Automation 71

Rev

SEPTEMBER 27, 2023

Need help building the perfect sales tech stack so you can easily hit your revenue targets? There are hundreds of options for sales tools, and it can be tough to know which ones are the best fit for your team. We’ll also share recommendations on 10 of the best sales tools that you can use to streamline your sales processes.

Enterprise Management 78

Enterprise Management Work Management Marketing Management Budget Programs 78

MKT1

JANUARY 11, 2024

By talking to so many marketers and companies, we’ve developed lots of opinions on how to use AI to improve marketing workflows and we can (and we will!) We’ll cover: An overview of the 4 main workflows AI can help marketers with, plus examples of products that can help with each. suggest which tools to use.

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52