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Consent and transparency need to be top data privacy concerns for marketers

illumin

Data privacy is critical to successful marketing. User consent and personal privacy are paramount to ethical data collection. With data breaches making the news daily, concerned customers are wary and keen to protect their digital privacy. Consent puts the power of privacy in the user’s hands. And so is consent.

Privacy 111
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Decoding California’s Privacy Changes: 5 Must-Read Updates for Digital Marketers

Choozle

Attention digital marketers and agencies: California’s recently updated privacy regulations are now in full effect. T he California Privacy Protection Agency (CPPA) has signaled they intend to enforce them quickly. Here at Choozle, we’re privileged to have Ben Isaacson as our Fractional Privacy Officer.

Privacy 76
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2021 Email Trends to Date and Predictions for the Future: Webinar Recording + Q&A

Litmus

Privacy & trust. Check out our blog post that walks through step by step how to create a reliable opens audience for non-Apple Mail users with Litmus Email Analytics. We’ve got a blog post on how to set up BIMI for brand recognition in the inbox. Do you see the trend of email privacy expanding to other email clients?

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A Look at the Colorado Privacy Act: Predictions on the Future of User Data Protection

Convert

This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. What Do All These Privacy Laws Have in Common? The CPA is similar to other privacy laws like GDPR, California’s law, and Virginia’s.

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How advertisers can adapt to iOS 15 with LiveIntent

Liveintent

Despite this assault (disguised as a privacy move) on email marketing, we are confident that email will prevail as a vital mechanism for building relationships with your customers. But before we dive in, if you need more context on the features that Apple is planning to roll out, check our blog post explaining those features.

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Building Trust Requires Innovation

Customer Experience Matrix

Of course, I reached that conclusion quite some time ago (see this blog from late 2015 ) so I’m pleased to have the company. The author sees a new, distributed trust model built on transparent, peer-based reputation (think Uber and Airbnb )* that lets people confidently interact with strangers.

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Third-party cookies – what are they, what’s happening to them, & what to do

Choozle

While third-party cookies are placed in a visitor’s browser automatically, users (as well as the ad tech industry) are pushing for more control and transparency of any consumer data. In February of 2020, a Google blog post announced the phaseout of third-party cookies and gave initial reasoning for the pivot.