Tony Zambito
MARCH 30, 2012
This is part 4 of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. . When it comes to the SMB segment and the multiple sub-markets, it is just a plain fact that you cannot be everywhere.
SmartBug Media
APRIL 17, 2020
Firmographic attributes include enterprise versus SMB, as well as predefined industry categories. You should also have a clean content taxonomy so that the add-on can discover and compare content within categories (blogs, white papers, and so on) based on consistent URL naming conventions.
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BenchmarkONE
SEPTEMBER 9, 2020
Your content marketing strategy is inherently wrapped up in your branding strategy and includes your blog posts, white papers, webinars, social strategy , and email marketing. . The post Branding Your SMB On a Budget appeared first on BenchmarkONE. Some companies create a page on their website where. Create Content.
SugarCRM
FEBRUARY 22, 2016
As a matter of fact, the buyer’s journey plays an integral role in today’s digital, multi-channel marketing world and even SMB organizations can’t ignore it. As part of this process, Mitch checks out some industry publications and comes across a blog post from Innovative Machines. He fills out a form to download the white paper.
Webbiquity
DECEMBER 10, 2013
The three content marketing tactics that deliver the highest ROI are featured articles (cited by 62% of marketers), video (52%) and white papers (46%). How Blogging Used in Content Marketing? 76% of B2B vendors in North America maintain company blogs; 70% of large B2B enterprises, and 77% of small-to-midsize (SMB) firms. (
The ROI Guy
JANUARY 20, 2011
Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.
Hubspot
APRIL 5, 2017
One of the best ways to work with a SMB is to determine the smallest amount of money required to obtain a new lead. Say that a lead views a blog, performs some other actions involving content, and then closes a deal—the entirety of that deal might then be attributed to that touch-point. Encourage Some Risk.
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