Onalytica B2B

AUGUST 23, 2017

It’s definitive because it provides clarity and best practice to a relatively immature industry; it’s practical because it provides guidance and frameworks to help marketers get going right away. Dare we call this the influencer marketing bible? So, what is influencer marketing?

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Onalytica B2B

APRIL 19, 2018

What is a content marketer’s ultimate dream? To increase brand awareness, establish brand perception and to increase demand generation – often using content performance metrics such as views, social shares and engagements as softer indicators of success. The answer? Let us explain.

Top of Funnel 207

Top of Funnel Content Demand Generation Agencies Work Management 207

Hubspot

MAY 14, 2019

Like many of the people who work in the industry, digital marketing was born in the 1990s. Back then, email was the age of most college graduates , AT&T launched the first banner ad , and the CRM industry was just starting to thrive. The Ultimate List of Types of Marketing. Account-based Marketing. Brand Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Adobe Experience Cloud Blog

OCTOBER 30, 2018

You can have your own opinion about food products, but in marketing, the answer is pretty clear. Organic marketing is the way. But what is organic marketing and how does it differ from paid social marketing? What Is Organic Social Media Marketing? What Is Paid Social Media Marketing?

Organization 134

Organization Marketing & Strategy Marketing Strategy Word of Mouth 134

Valasys

DECEMBER 18, 2019

When thinking about an all-inclusive content strategy, the first thing that comes to our minds is the original ideas generated from deep insightful research. B2B marketers need to look forward to nothing but the best B2B marketing blogs for entrepreneurs to accentuate their levels of creativity, industry benchmarking & Martech insights.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Onalytica B2B

OCTOBER 4, 2017

Measuring the success and ROI (return on investment) of marketing in general has been notoriously difficult. The whole point of marketing is to evoke action in your target audience. More specifically to influencer marketing – how can you measure the return on a relationship? But how can you measure this?

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

Sprout Social

MAY 2, 2018

But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice. Let’s get started!

Social Media 111

Social Media Paid Content Social Marketing Media 111

Sprout Social

APRIL 13, 2017

Although some marketers have questioned the value of influencer marketing , it has become one of the most effective marketing tactics for many successful brands. Research from Sway Group reported marketers who implemented an influencer marketing campaign earned an average of $6.85 Are you offering too little?

Social Media 96

Social Media Media Advertising Agencies Word of Mouth 96

Optinmonster

FEBRUARY 23, 2022

Are you trying to find the best WordPress marketing plugins to help attract more customers and drive more sales? WordPress plugins are the key to unlocking the roadmap to your marketing goals. We’ve hand-picked the best WordPress marketing plugins that will help you out in 11 different areas. OptinMonster: Generate Leads.

Planning 75

Planning Best Practices Work Management Marketing Management 75

KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. It is that time in the year again. Demand Generation.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

accelerate agency

FEBRUARY 14, 2023

It doesn’t matter how big or small your business is; creating a SaaS marketing budget takes a lot of time and effort. All good SaaS marketing budgets go beyond the numbers alone. Join us as we look at how to build a SaaS marketing budget that’s tailored to you. We will go through: What is a typical marketing budget percentage?

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

accelerate agency

FEBRUARY 14, 2023

It doesn’t matter how big or small your business is; creating a SaaS marketing budget takes a lot of time and effort. All good SaaS marketing budgets go beyond the numbers alone. Join us as we look at how to build a SaaS marketing budget that’s tailored to you. We will go through: What is a typical marketing budget percentage?

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

Convince & Convert

JUNE 24, 2010

I’ve been in marketing or advertising (online or otherwise) for 20 years. I’ve been thinking lately about why I got involved in social media. That’s something sorely missing from a lot of traditional advertising, where veracity is neither required nor particularly encouraged. But, I’m not.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

accelerate agency

JANUARY 10, 2022

Whether you’re a brand new startup or an established business, building a SaaS marketing budget is a time-consuming project. Search online, and you’ll find countless different calculations. As we’ll explore, building a SaaS marketing budget is about more than just figures. How much do SaaS companies spend on marketing?

Marketing Budget 52

Marketing Budget Marketing Budget Creation Allocation Advertising Benchmark 52

TrustRadius Marketing

JANUARY 29, 2019

If you’ve been in marketing for a while, you know funnels inside and out. If you have never heard of the marketing flywheel before, keep reading. If you have never heard of the marketing flywheel before, keep reading. Here we discuss: The Marketing Funnel (and why it may no longer be relevant). Enter the flywheel.

Top of Funnel 97

Top of Funnel Marketing Funnels Ideal Customer Profiles Paid Search Agency 97

TrustRadius Marketing

JANUARY 29, 2019

If you’ve been in marketing for a while, you know funnels inside and out. If you have never heard of the marketing flywheel before, keep reading. If you have never heard of the marketing flywheel before, keep reading. Here we discuss: The Marketing Funnel (and why it may no longer be relevant). Enter the flywheel.

Top of Funnel 97

Top of Funnel Marketing Funnels Ideal Customer Profiles Paid Search Agency 97

EveryoneSocial

JANUARY 7, 2020

While influencer marketing has been a dominant strategy for B2C brands, its B2B organizations that are realizing the value now. And these B2B influencers have the greatest impact on your company’s marketing and overall brand reach. Influencer Marketing for B2B Companies. So what is different about B2B influencer marketing?

Peer-to-peer 67

Peer-to-peer Paid Search Agency B2B Marketing Word of Mouth 67

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. . • And that’s how I pick the right social media monitoring tool for the job.

Social Media 158

Social Media Media Paid Content Work Management 158

Brandpoint

APRIL 3, 2019

Is the marketing funnel obsolete? While the funnel isn’t (and shouldn’t be) completely dead, there HAS been a shift in the way content marketers work within the company to best serve a customer. What is the marketing flywheel? Attract phase tactics include: Blog posts and content marketing.

Top of Funnel 106

Top of Funnel Marketing Funnels Planning Paid Search Agency 106

Convince & Convert

JULY 17, 2012

Did you cringe just a bit when you saw the word disclosure in the title? Did you assume this post is all about regulations and company policies that may limit your use of social media for promotions, marketing programs and corporate communications? Well, relax. The 3 Types of Disclosers.

Social Media 128

Social Media Media Paid Search Agency Ethics 128

Hubspot

MAY 24, 2017

These days, the phrase "content is king" still holds true (to an extent). But the rules surrounding content production as well as our understanding of it as marketers has changed. No longer is it about having content in spades, it's all about quality. So how can they create high quality content at scale?

User-Generated Content 78

User-Generated Content Marketing & Strategy Marketing Strategy Marketing Budget 78

KoMarketing Associates

OCTOBER 30, 2012

What does this have to do with marketing? So, for a fresh take on digital marketing best practices, let’s look to our furry friends for guidance: Liam ( my orange tabby cat): Liam enjoys napping, drinking from the bathroom faucet, and being adored. As marketers, we may feel the same way about our customers and prospects.

Planning 120

Planning Marketing Budget BtoB Word of Mouth 120

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information. Instead of a series of self-contained initiatives, build yourself a content ladder.

Paid Content 146

Paid Content Ad Building Brand Identity Branding 146

PureB2B

MARCH 26, 2017

Email, SMS, content, paid ads, and social media are most likely among the first things you think about when it comes to lead generation. However, you should be sure to remember one of the best tools out there: word of mouth or referral marketing. The same goes with social media recommendations.

Cost per Lead 48

Cost per Lead Lead Scoring Lead Ranking Generation 48

Convince & Convert

APRIL 15, 2010

The very blog that you’re reading came out #1. Sure, I pay attention to where I’m ranked in the AdAge Power 150 (a broader ranking of all marketing blogs), and I look at my search rankings, etc. Is Your Company in the Content Marketing Industry? Gizmodo and other tech blogs.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Webbiquity

AUGUST 30, 2023

SEO , paid advertising, and social media are all strategies to attract online customers that deliver the best results when you define who you are targeting as precisely as possible. With AI copywriting software, you can speed up content production and keep your content strategy on schedule.

Ideal Customer Profiles 254

Ideal Customer Profiles Marketing Management Allocation Customer Satisfaction 254

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Blog Marketing Interactions Twitter Ardath421. "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. Does viral work for B2B marketing?

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Ambal's Amusings

SEPTEMBER 17, 2009

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. Recommended Resources from B2B Marketing Experts. Get Content.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

LEADership

APRIL 1, 2014

B2B organizations ruthlessly trash tried and true marketing and lead generation methodology to make way for the new, shiny, sexy marketing automation. Automation is useful when it works to enhance proven processes and help organizations be more effective with digital marketing. Don’t get me wrong—I do love technology.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Lead Ranking 40

Unbounce

JULY 19, 2022

Affiliate marketing has been growing in popularity over the past few years. For 20% of marketers , affiliate marketing is now their most important stream of revenue. Affiliate marketing is growing so fast ’cause it brings many benefits—such as increased revenue and traffic—for businesses.

eCommerce 145

eCommerce Paid Content Marketing & Strategy Marketing Strategy 145

Sprout Social

NOVEMBER 30, 2022

There is no denying that content creators have shifted the world of social media and marketing. The creator economy is booming and as more brands seek out partnerships for their social media networks, marketers need to understand how to remain creative and confident when building their strategies.

Differentiation 130

Differentiation Brand Identity Branding Work Management 130

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Heinz Marketing

AUGUST 5, 2019

By Matt Heinz, President of Heinz Marketing. Pacific you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Read more about Mark here.

Top of Funnel 62

Top of Funnel Paid Search Agency B2B Thought Leadership Advertising Agencies 62

Hinge Marketing

JUNE 30, 2021

Our research has shown, again and again, that implementing search engine optimization (SEO) is one of the most effective ways to draw website visitors and build an audience. Yet it’s also the least understood, most underutilized, and most abused of all digital marketing techniques. What is earned media? . What is SEO? .

PR 173

PR SEO Webinar Metrics Media 173

Single Grain

FEBRUARY 24, 2020

We’re always putting our top effort into the content we create, but what about our content promotion strategies? As many as 50% of B2B marketers create content to generate brand awareness and interest: Yet, do you know how many of your website visitors have never heard of you? ??. Tried and tested. Why all the fuss?

Top of Funnel 124

Top of Funnel Blast Campaigns Promotion Marketing & Strategy 124

Hubspot

FEBRUARY 10, 2012

Law has been all over the marketing news lately. With so much talk about laws governing the internet, as a marketer, you may be wondering how it could affect the way you do your job. With so much talk about laws governing the internet, as a marketer, you may be wondering how it could affect the way you do your job.

Paid Content 28

Paid Content Privacy Policies Advertising Agencies Telemarketing 28

Single Grain

FEBRUARY 24, 2020

We’re always putting our top effort into the content we create, but what about our content promotion strategies? As many as 50% of B2B marketers create content to generate brand awareness and interest: Yet, do you know how many of your website visitors have never heard of you? ??. Tried and tested. Why all the fuss?

Top of Funnel 92

Top of Funnel Blast Campaigns Promotion Marketing & Strategy 92