Hubspot

MARCH 6, 2017

Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. What’s New With YouTube Advertising. The 2 Types of YouTube Video Ads.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

Digilant

APRIL 1, 2020

Nielsen has reported that over the past three weeks, video streaming on television was up 85% when comparing it to the same there week period in 2019 – that’s over 400 billion minutes of video watching (these numbers are only reporting streaming to television – they do not include mobile or PC streaming). Why YouTube?

Youtube 52

Youtube Television marketing Mobile Advertising Click Rate 52

Digilant

APRIL 1, 2020

Nielsen has reported that over the past three weeks, video streaming on television was up 85% when comparing it to the same there week period in 2019 – that’s over 400 billion minutes of video watching (these numbers are only reporting streaming to television – they do not include mobile or PC streaming). Why YouTube?

Youtube 52

Youtube Television marketing Mobile Advertising Click Rate 52

Marketing Insider Group

OCTOBER 21, 2021

We’ve tested a few of these services and haven’t found any that can produce quality blog content or long form articles to anywhere near the level of quality required to rank for search or answer technical or professional thought leadership requirements. AI is also being used in advertising.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Marketing Insider Group

JULY 11, 2023

Sooner or later, you have to decide how to advertise online if you want to grow. Here we give seven strategies to guide your online advertising. Image Source Key Takeaways: Know your ideal buyer and their needs before you start to advertise online so you can target the right audience with tailored messaging.

Paid Content 177

Paid Content Advertisements Advertising Paid Search Agency 177

Hubspot

MARCH 14, 2018

Every day, five billion YouTube videos are watched around the world. The average YouTube session by any one viewer is roughly 40 minutes, up 50% from the previous year, according to Omnicore. Well, YouTube isn't just for amateur filmmakers and people videotaping their zainy housepets anymore. How to Make Money on YouTube.

Youtube 78

Youtube Advertising Agencies Adwords Mobile Advertising 78

Brandwatch Marketing

MARCH 7, 2023

billion users Weibo: 600 million users WhatsApp: 900 million users Youtube: 1.5 million blog posts are published every month A 2011 study by AOL/Nielsen showed that 27 million pieces of content were shared every day, and today 3.2 billion users Weibo: 600 million users WhatsApp: 900 million users Youtube: 1.5

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Webbiquity

JUNE 21, 2022

For example, a customer might: Discover a product while browsing videos on YouTube. Become a Brand Influencer on TikTok, Instagram, or YouTube. Brands can use platforms like TikTok , YouTube, and Instagram to become influencers by promoting their brand story in images, text, video posts, and even live streams.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Webbiquity

MAY 16, 2023

Yes Yes No No Conversion tracking by source Yes Yes Yes Yes Support email email email email IP exclusion at individual level unknown sort of (it's complicated) Yes Engagement metrics (bounce rate, avg time, avg pageviews) Yes unknown Yes avg time and bounce rate Geography Yes Yes Yes Yes Mobile v Desktop Yes Yes Yes Yes Pageviews by area (e.g.,

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

NuSpark Consulting

MAY 4, 2023

Video retargeting: Target users who have viewed or engaged with your videos on platforms like YouTube or Vimeo. App retargeting: Show ads to users who have interacted with your mobile app, including those who have installed but not used the app or users who have abandoned their shopping carts.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Choozle

MARCH 27, 2024

In today’s shifting TV landscape, advertisers are navigating a dynamic mix of opportunities and challenges, particularly when it comes to connected TV (CTV). With so much on the line, advertisers need to get it right. Fragmentation Woes: Challenges in CTV Advertising A major challenge facing the CTV ecosystem is fragmentation.

Advertising Agencies 84

Advertising Agencies Cost Per Thousand Advertisements Advertising 84

SocialPilot

JANUARY 15, 2024

Video marketing is the fastest-growing type of marketing in digital advertising. Social Media Week reported that 75% of people prefer watching videos horizontally on their mobile devices. More than one billion hours of videos are viewed on YouTube daily. Globally, more than 75% of videos are consumed via mobile devices.

Statistics 82

Statistics Video Marketing Work Management Paid Search Agency 82

Stevens & Tate

SEPTEMBER 20, 2023

Digital advertising, for instance, is a form of marketing that is constantly evolving and proving to be quite effective when combined with other forms of digital marketing. What is Digital Advertising? Therefore, digital advertising plays a critical role in the awareness stage.

Paid Content 96

Paid Content Advertising Agencies Advertisements Advertising 96

Top Rank Marketing

AUGUST 4, 2023

The post Elevate B2B Marketing News Weekly Roundup: B2B Buyers Refocus On ROI, Meta’s New Audio AI, & More Marketers Increasing Budgets appeared first on B2B Marketing Blog - TopRank®. B2B media market is expected to see 4.7 percent growth during 2023, totaling some $85.04

B2B Marketing 98

B2B Marketing Budget Programs ROI B2B 98

Webbiquity

FEBRUARY 27, 2018

Facebook is of course on top, followed by YouTube, Instagram (owned by Facebook), and Twitter. Google and Facebook captured 85% of the growth in internet advertising last year. V3+Broadsuite Blog ). Twitter was next most popular at 55%, followed by Instagram (52%), and YouTube (44%). Image credit: DreamGrow.

Social Networks 294

Social Networks Stats Network Marketing Linkedin 294

KoMarketing Associates

FEBRUARY 10, 2021

Google is either evolving into a “walled garden,” or it’s evolving to meet the needs of “mobile-first” searches and voice search. This is especially true as “zero-click searches” become more prevalent and as Google continually evolves toward being “mobile-first” and voice search driven. So why is all this happening? SEO Consideration.

SERP 295

SERP Features Google Top of Funnel 295

Stevens & Tate

MAY 18, 2023

And with digital advertising trends coming up every now and then, it takes considerable effort, time, and resources to design an ideal marketing strategy that will work for your unique business. As a marketer or business owner, digital advertising is crucial to the continuous growth of your products or business.

Trends 89

Trends Advertisements Advertising Mobile Advertising 89

ClearVoice

SEPTEMBER 4, 2020

SEO leads to 20 times more traffic opportunities than pay-per-click on desktop and mobile devices. ( More than half of search traffic comes from mobile devices. More than 90 percent of social media marketers use Facebook for advertising. Content marketing statistics for YouTube. Content marketing statistics for mobile.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

ClearVoice

JUNE 17, 2021

Growth rates, advertising reach, click-through rates (CTRs), and usage trends for each platform, both over time and in current data snapshots, can make a big difference in your marketing and paid ad campaigns. It’s actually YouTube, with 81% of the world using the site to some extent. 81% of 30 to 49-year-olds. Pinterest: 31%.

Paid Content 105

Paid Content Social Media Statistics Social Marketing 105

illumin

NOVEMBER 24, 2023

The leaves aren’t the only thing that changes with the seasons, alongside cooler weather comes a new set of advertising trends. Advertising trends this fall are growing and evolving to include new technology, while keeping customer preferences and behaviors front and center. times more engaging than longer-form content.

Advertisements 52

Advertisements Advertising Trends Mobile Advertising 52

Vidyard

JUNE 15, 2017

Take Facebook and YouTube for example: YouTube is mature and diverse. YouTube is a video-first destination with a focus on maximizing video consumption, whereas Facebook is social first and focuses on ease of sharing. YouTube has a big focus on search, whereas Facebook does not. Your image should include minimal text.

Youtube 88

Youtube Facebook Video Marketing Verticals 88

Matchcraft

MARCH 28, 2023

In this challenging economic climate, digital advertising is set to become an increasingly important area for businesses looking to stand out and reach buyers. In this blog post, we will discuss some of the top digital advertising trends in Europe that every ad agency and reseller must know in 2023.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

Heinz Marketing

OCTOBER 22, 2021

You can see from Scott Brinker’s map of the marketing technology landscape from 2020 that there are 8000 total solutions here across categories like Video Marketing, PR, Social & Display Advertising, Sales Automation, Marketing Automation, CRM, on and on. The Marketing and Advertising Reddit, for example, has over 377,000 members.

Planning 119

Planning Work Management Marketing Management Marketing Automation Services 119

sagefrog

FEBRUARY 7, 2024

You can maintain engagement with potential customers through blog posts, videos, webinars, websites, and other interactive experiences. In 2024, we’ll see more creativity with videos, such as posting clips on Facebook or LinkedIn to funnel new subscribers to your YouTube channel. YouTube will be featuring a lot of video “shorts.”

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Digilant

NOVEMBER 16, 2021

That being said, we’re faced with a long season ahead, so having a strong digital advertising strategy to set your brand up for long-term success is key. . In this blog, we’ll walk through the power social media advertising can have on your holiday advertising. Inspire Consumers with Pinterest Carousel Ads.

Paid Content 52

Paid Content Advertisements Advertising Mobile Advertising 52

Webbiquity

JUNE 6, 2017

But those and other established digital marketing practices are no longer enough to make your blog posts or other content stand out. million new blog posts written every day , it’s getting progressively harder to stand out. Video content is also easier to consume, particularly on mobile devices. With an estimated 2.7

Paid Content 223

Paid Content Mobile Advertising Content Social Media 223

Outgrow

OCTOBER 16, 2019

6 Niche Marketing Blogs You Need to Read in 2019. This blog details 6 niche marketing blogs that can help marketers keep abreast of the latest trends, news, and insights of the marketing world. Two words- marketing blogs! We have jotted down 6 niche marketing blogs that you need to read. What is IN then?

Outgrow 45

Outgrow Paid Search Agency Mobile Advertising Planning 45

ClearVoice

MARCH 6, 2019

In recent weeks, news about unchecked predatory comments on videos featuring young children has caused concern among parents, viewers, content creators and advertisers. Among others, a couple of the big advertisers who pulled ads from YouTube include Walt Disney Co. YouTube has been quick to attempt to resolve the issue.

Trends 109

Trends Examples Content Marketing Verticals 109

Valasys

DECEMBER 11, 2023

Marketers are allocating funds to create engaging blog posts, eBooks, videos, and interactive content that resonate with their audience and drive brand awareness and leads. Social Media Advertising The power of social media cannot be overlooked in today’s digital landscape.

Allocation 40

Allocation Advertising Agencies Mobile Advertising Marketing Automation Services 40

Biznology

OCTOBER 17, 2017

Every 365-days, Shashi Bellamkonda invites me to guest lecture to his Georgetown University School of Continuing Studies communications class, Social, Mobile and Search Marketing, XCPD-732. In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

The Marketing Blender

APRIL 22, 2022

Digital marketing involves the promotion of brands and products through digital forms of communication, including email, social media, text messaging, online advertising, and dedicated online marketing channels. Online Advertising. Mobile Marketing. Our Services. . See Our Work. . Who We Are. . Resources. . Contact Us. .

Paid Content 64

Paid Content Planning Marketing Plans Mobile Advertising 64

Go Beyond SEO

SEPTEMBER 24, 2020

Here are the top buying journeys by which consumers are looking for goods and services: Mobile Devices & Smartphones. 51% of smartphone users have found a new company or product when searching on mobile. 85% of internet searches are conducted on the mobile phone. Video Advertisements. We’ve done the dirty work….

Paid Content 122

Paid Content SEO Paid Search Agency Mobile Advertising 122

Brandwatch Marketing

JANUARY 2, 2019

Youtube: 1.5 billion from advertising in 2015. 40bn was spent on social network advertising in 2016. 38% of organizations plan to spend more than 20% of their total advertising budgets on social media channels in 2015, up from 13% a year ago. million blog posts are published every month. Youtube statistics.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

The Marketing Blender

MARCH 22, 2024

From a digital perspective, you can research commonly searched problems or pain points to understand how to position your marketing and advertising. #2 They often listen to podcasts or YouTube videos. Every touch point matters, so put the same attention into writing great ad copy as you would into a blog or a social media post.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

chiefmartech

JANUARY 1, 2024

Growing complexity as a constant for two decades For the 16 years that I’ve been covering martech on this blog, martech has been strictly increasing in complexity. When customers embraced mobile, marketers had to embrace apps, responsive web design, SMS, push notifications, WhatsApp, geofencing, etc. It’s a profound change.

Aggregators 108

Aggregators Work Management Marketing Management Account Based Marketing 108

Heinz Marketing

MARCH 4, 2021

Blogging/Community Building is also important in B2B marketing however, most companies have a blog on their website and can instead use blogging platform as a means for content syndication, more on that later. Require you to post from a mobile app. Better opportunities for advertisers and monetization.

Paid Content 132

Paid Content Social Media Media B2B 132

TrustRadius Marketing

OCTOBER 1, 2018

In an age where inbound marketing has taken over, it is almost impossible to find a software or influencer who does not have a blog. When blogs abound, it can be difficult to sort through blogs that are merely throwing keywords at you and the gems that can actually inspire an ‘ah-ha’ moment. B2B Personal and Consulting Blogs.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69