Paul Gillin

JULY 18, 2012

I love LinkedIn. LinkedIn does a great job of maximizing the value of all the data it collects so that you can sift through the status updates, discussions and events and find ways to connect with the people you need to reach. Alan Belniak of PTC has just posted a free e-book about how to get the most from LinkedIn.

Linkedin 50

Linkedin Profiling Facebook Tips 50

Paul Gillin

APRIL 18, 2012

I prepared summaries for my upcoming Search & Social Double Whammy seminar on May 2 in Burlington, MA describing the “big three” social networks: Facebook, LinkedIn and Twitter. Facebook & LinkedIn. Both are based upon a foundation of personal profiles and “friends,” which LinkedIn calls “connections.”

Twitter 50

Twitter Linkedin Facebook Social Networks 50

Paul Gillin

FEBRUARY 10, 2016

“I don’t have time to build my LinkedIn profile. I want to be a thought leader, but I don’t have time for blogging.”. Their concerns are motivated by a basic misunderstanding of how people use tools like LinkedIn and Twitter. A good LinkedIn profile is a lot more than just a resume. Why would I want to be on Twitter?

Social Media 50

Social Media Media Thought Leadership Advertising Mediums 50

Paul Gillin

MARCH 10, 2011

Have you checked out LinkedIn lately? LinkedIn is set to eclipse the 100 million member mark sometime this spring, and it is quickly becoming the social network of choice for B2B professionals. LinkedIn gets none of the buzz of Facebook, and no one’s going to make a movie about it. This is the ideal B2B environment.

Social Networks 50

Social Networks Enterprise Management Peer-to-peer Work Management 50

Paul Gillin

JUNE 18, 2013

Listen to your market and customers using tools like Twitter filters, Google Alerts and LinkedIn searches. Facebook is fun, LinkedIn is business, Twitter is rapid-fire news. created a constellation of technical blogs written primarily by its engineers, with each blog title optimized for a desired keyword set.

Social Media 50

Social Media Social Marketing Media Social Networks 50

Paul Gillin

JULY 15, 2011

I haven’t had a chance to blog here lately because most of my writing is been on assignment for other publishers. Corporate case studies used to have a purpose in the days when customers couldn’t find each other, but today all it takes is a few searches or LinkedIn queries to identify experienced buyers.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Paul Gillin

MARCH 24, 2011

This is a great chance to take a snapshot of best practices in the field, and I was struck by this year’s entries in the corporate blog category. It’s clear to me that the best B2B companies are taking their blogging to the next level. A monthly editorial meeting was scheduled to review blog topics and assign writers.

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50