Sword and the Script | B2B

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

Paid Content 96

Paid Content Studies B2B Marketing Blogger 96

Webbiquity

JANUARY 30, 2020

You can also ask influencers to promote limited-time offers of selected product lines. The Lime Tree Clinic partnered with influencer, Laurah, to promote 10% off deals on beauty treatments on their one-year anniversary in January 2020. Boost Your Top-Performing Social Content. Image via Instagram. Image via Instagram.

Marketing AI 230

Marketing AI Brand Identity Branding Advertising Agencies 230

BOP Design

SEPTEMBER 4, 2019

For many organizations, a lot of resources are poured into ideating and creating B2B content marketing pieces such as blog posts, articles, guides, whitepapers, brochures, videos, etc. However, many organizations fail to properly promote the content once it is created. Share on Social Media. Run a Paid Promotion on Social Media.

Promotion 56

Promotion Tips B2B B2B Thought Leadership 56

Zoominfo

JANUARY 15, 2021

Your digital content marketing strategy encompasses everything from producing high-quality lead magnets such as e-books, whitepapers, blogs, and optimized landing pages. They may even extend to your social media and email strategy. Additionally, your lead magnets should be promoted on your company’s social media channels.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

KoMarketing Associates

JULY 23, 2019

It comes as no surprise that video is taking over social media. According to a recent survey from LinkedIn, 62% of B2B companies find that video content helps build brand awareness , while 78% believe that video engagement helps them attain higher quality leads. . You should be too. . Platform Specific Specs.

Social Media 120

Social Media Social Marketing B2B Marketing Trends 120

Brandpoint

AUGUST 21, 2023

In a world where social media has become an indispensable tool for manufacturing companies, navigating the optimal usage of your social media budget can be a perplexing puzzle. This finding underscores the growing recognition of social media’s significant impact in driving business growth for manufacturing companies.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

SmartBug Media

MAY 6, 2020

For growing SaaS organizations that are doing inbound marketing , paid marketing channels can give you the awareness to put all of that great content to work. Here are six of the most effective paid marketing channels for SaaS companies: 1. Paid Search. Paid search is a staple within most marketers' paid media budgets.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

illumin

SEPTEMBER 25, 2023

This new platform was quickly followed by MySpace and LinkedIn in 2003. The once famous MySpace was the ultimate spot for teens and young adults to gather online – ranking friends, publishing blogs, customizing profiles, and sharing photos and music. MySpace marked a shift in social media into the mainstream.

Social Media 52

Social Media Social Marketing Media Paid Social Agency 52

The Marketing Blender

MARCH 15, 2021

Targeted paid social campaigns. 77% of B2B companies use an email marketing newsletter as part of their content marketing strategy and 79% of B2B marketers find email to be the most successful channel for content distribution” [link]. Get what you pay for with Paid Social Campaigns. An SEO-optimized website.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Adobe Experience Cloud Blog

MAY 24, 2019

Today, there’s another place your company can go to reach the masses. Social media. Organic vs. paid social: Which reigns supreme? Of course, not all social media promotion is created equal. That’s why more businesses are turning to paid social. Here are a few ideas. It’s hard to beat a tweet.

Social Media 134

Social Media Advertisements Advertising Marketing Automation Services 134

Metadata

AUGUST 24, 2021

We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways. Yet, 1,000 organic views on a LinkedIn post is subpar. Ahrefs and HotJar follow a similar framework to prioritize their blog content. If you’re just starting out, I recommend hiring a video agency. That’s right, math.

Webinar Metrics 98

Webinar Metrics Paid Social Agency Paid Search Agency Classified Ads 98

Adobe Experience Cloud Blog

OCTOBER 4, 2012

While I won’t talk here about the ROI of all social media, I do want to drill into the return on paid social media advertising. This includes traditional display ads on sites like LinkedIn and Facebook, as well as less traditional options such as Facebook Promoted Posts and Twitter Promoted Tweets.

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

Metadata

AUGUST 16, 2021

We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways. Yet, 1,000 organic views on a LinkedIn post is subpar. When my former company, MarketerHire , launched a Live series (see how I didn’t say the W-word there?), This is the ninth post in our new content series, No Fluffs Given.

Webinar Metrics 85

Webinar Metrics Paid Social Agency Paid Search Agency Classified Ads 85

KoMarketing Associates

DECEMBER 7, 2017

However, some of the challenges specific to B2B can be tackled with some of the most successful ways that B2C companies reach their audience. According to 2016 data from Pew Research Center , almost 80 percent of adults in the United States use Facebook, with Instagram, Pinterest, and LinkedIn sitting around 30 percent.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

KoMarketing Associates

APRIL 23, 2019

It’s important for B2B organizations to stay active and engaged on social media. According to marketing expert Jeff Bullas , 93 percent of B2B buyers think businesses should have social media profiles and 81 percent of B2B companies have some sort of profile or account on social media. What Are Our Editorial Guidelines?

Paid Content 141

Paid Content Social Media Media B2B 141

Vision6

OCTOBER 20, 2021

Gated content is one of the most common inbound marketing tactics that B2B companies use to generate leads. You can promote your gated content in a number of ways: On your website — including on your blog, homepage, landing pages, or service pages. Check out our blog on how to create lead nurturing emails that convert.

Email Marketing 98

Email Marketing Generation Leads Lead 98

Excelsior Research

APRIL 22, 2022

Digital Marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop, computers , mobile phones, other digital media and platforms to promote products and services. Paid social advertising : . Linkedin for marketing : . Share on linkedin. Share on facebook.

Paid Content 52

Paid Content Marketing AI Effectiveness Tools 52

Content Marketing Institute

JANUARY 25, 2019

If they’re interested, she offers or suggests another blog piece going into more detail about that one tip. This approach has resulted in a 16% increase in blog traffic month over month. The fastest way to drive traffic to your #content is through paid #socialmedia, but spend wisely. The key is promoting it to individuals.

Paid Content 108

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 108

Hubspot

FEBRUARY 1, 2021

The people who came the year before may be your biggest supporters and are more likely to immediately purchase the tickets, even if you don't have all the details for the event hammered out quite yet. Ask early registrants to write blog posts. Consider inviting them to write on places other than your blog.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

SmartBug Media

OCTOBER 30, 2020

In order to achieve this goal, you need to develop a marketing and promotional strategy that has multiple layers in order to maximize your reach to prospective attendees. Provide a schedule of sessions and networking opportunities, and make sure to promote the event on your homepage and any relevant places on your website.

Marketing & Strategy 105

Marketing & Strategy Paid Social Agency Multi-Channel Lead Ranking 105

Contently

MAY 26, 2017

As the SVP of enterprise content marketing at POP , a digital agency, I often think back to Tyson’s words. If you’re an agency, or work with an agency, you may start out using your in-house copywriters. Or, you’ll use a company like Contently to help source your writers.

Marketing & Strategy 138

Marketing & Strategy Marketing Strategy Top of Funnel Paid Search Agency 138

Confessions of a B2B Marketer

JULY 5, 2023

What are you or your marketing team doing that is not talking to customers or creating and promoting insanely good content? Do something different at your next conference and when it gets traction… fuel the fire with paid spend. What is your customer acquisition funnel and how can paid social fuel this fire? hit 200k MRR?

Word of Mouth 40

Word of Mouth Paid Social Agency Top of Funnel Digital Marketing Funnels 40

Circle Studio

JULY 17, 2019

Content marketing is an effective and important marketing strategy, but it’s made strongest when you set a budget to promote your content on the right platforms to the right audience. Paid amplification allows you to choose when, where and how frequently your content is seen by your target audiences. Implement paid social media posts.

Paid Content 83

Paid Content Paid Search Agency Content Marketing Planning 83

Brandwatch Marketing

OCTOBER 5, 2020

Social media marketing is any marketing that takes place on social media platforms. Unsurprisingly, this includes a huge range of activities that simply have social media in common. Ultimately, a lot of the tactics you’ll use are not new or unique to social media – it’s just a matter of adapting to new medium types.

Social Media 105

Social Media Social Marketing Media Planning 105

SmartBug Media

NOVEMBER 11, 2019

Leverage Paid Social. Regularly post blogs, news, and tips regarding your industry. Don’t forget to promote the content you create using online marketing methods such as SEO, social, and email. Leverage Paid Social. Social media can be a powerful channel for lead generation.

Sales Management 94

Sales Management Lead Scoring Lead Ranking Sales Qualified Leads 94

ClearVoice

DECEMBER 8, 2020

As a public relations and digital marketing agency owner, I often hear about numerous tips, tricks, hacks, and workarounds to build massive social media success. Paid and organic content are the perfect duo together. If your goal is to reach people, consider adding paid media spend into your marketing strategy.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

EveryoneSocial

JANUARY 26, 2021

People are spending more time on social media and relying on their networks for recommendations and reviews of products and services. In fact, 75% of B2B buyers use social media to make purchasing decisions. This turns people away from your brand and could cause your company to miss potential sales opportunities or attract top talent.

Social Media 63

Social Media Sales Management Media Marketing & Strategy 63

Navigate the Channel

JANUARY 2, 2023

According to the world’s largest database management company, Oracle, “ Cross-channel marketing comes down to engaging with your customers or prospects across every digital channel and any device. Bonus Tip: Eliminate the barriers that isolate different departments and functions in your company or business. Gather insights.

Multi-Channel 65

Multi-Channel Planning Contingency Planning Touchpoints 65

Velocity Partners

JULY 5, 2023

Promoted LinkedIn ads & other paid socials Like syndication and programmatic media, content promoted through paid socials isn’t something leads have asked for. They’ll probably have a specific project on their desk and know the right person at their company to get buy-in from.

Sales Qualified Leads 82

Sales Qualified Leads Lead Ranking Top of Funnel Campaigns 82

EveryoneSocial

JUNE 29, 2023

We define it as your people sharing your most important content to their social networks. It can mean your corporate content, blog posts, press releases, product launch announcements, event promotions, new hire announcements, etc. to generate a click via a social ad, it takes $0.10 Pretty simple. What’s a fraction?

Planning 52

Planning Paid Search Agency Paid Social Agency Social Networks 52

Hinge Marketing

JANUARY 5, 2023

This is in contrast to outbound marketing activities, which involve more traditional forms of advertising such as television commercials, print ads, direct mail, and even paid social media ads. Let’s review a real-world example… this blog post! Examples of Inbound Content Marketing. Is it an outdated approach?

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

Marketing Insider Group

MARCH 16, 2015

This was the lesson my former SAP colleague, Gurdeep Dhillon , posted on LinkedIn. Chart Source: LinkedIn). We often see that each type of content supports the other in gaining organic reach, social shares, and community engagement – all driving to better business outcomes. What about paid social distribution?

SEO 100

SEO Content Marketing Paid Social Agency Planning 100

The Lead Agency

MARCH 19, 2019

Content marketing is one of the most effective ways to promote your B2B business. Once you’ve identified the social channels you should be on, you need content to post on them. LinkedIn is a good place to start for B2B companies, and it gives you the opportunity to post entire blogs on the platform.

Paid Content 48

Paid Content Paid Search Agency Advertising Agencies B2B Marketing 48

Valasys

JULY 26, 2021

However, if done effectively, it might help your company outperform the competition and expand dramatically. In this blog post, we’ll break down the most important B2B strategies and look at some of the most effective approaches to generate leads. Assure Visibility for B2B Content via Paid Advertising.

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

Litmus

NOVEMBER 27, 2019

Unlike a paid social media ad or SEM, your email subscribers have opted-in to your marketing. Luckily for email marketers, not only do email subscribers choose to hear from you, they’re also open to promotions. 60% of consumers subscribe to emails for promotional content, while only 20% prefer social media for promotions.

Advertising Channels 93

Advertising Channels Email Marketing Budget Programs Marketing Budget 93

Huptech Web

MARCH 2, 2023

Social commerce allows businesses to showcase their products in a more visually appealing and interactive way, allowing customers to easily browse, select, and purchase items without leaving the social media platform. Cost-Effective Marketing Social commerce is a cost-effective way for businesses to market their products and services.

Paid Content 52

Paid Content eCommerce Social Media Paid Social Agency 52