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How to Leverage Social Intent Data for Email Marketing

Adobe Experience Cloud Blog

Here at Socedo , getting our leads to engage with our emails is an ongoing challenge. Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. What keywords do they use when they search for solutions in your space? However, the top reason why U.S.

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How To Measure A B2B Social Media Program

KoMarketing Associates

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. How can B2B marketers demonstrate that social media helps satisfy broader business objectives for lead generation and lead nurturing? The top three tactics that contributed to this success? Network Analysis in Action.

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What is Marketing Automation and How Can It Support Your Lead Generation Efforts?

Launch Marketing

Some tools, like Marketo, can do everything in one place, from emails to landing pages and website forms. For example, in the lead nurture process, there might be a behavior-based trigger that sends a new blog to a lead. They provide details on keyword optimization, linking best practices and formatting.

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Expert Tips for Optimizing LinkedIn for Lead Generation

Adobe Experience Cloud Blog

by Jason Miller There are certain go-to experts when it comes to LinkedIn strategies for b2b marketing professionals and Neal Schaffer is always at the top of that list. Recently I caught up with Neal and he answered some of the top questions facing businesses who are looking to optimize their presence on LinkedIn.

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How to Assess the Relevancy of 3rd Party Intent Data

Adobe Experience Cloud Blog

As Steve Lucas, Marketo CEO, said, to win in the Engagement Economy, marketers must listen and learn before they engage. It’s not enough for a web crawler to find content that matches your product category keyword —let’s say “network equipment”. Now, savvy marketers are turning to intent data to listen to their target audience.

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5 Reasons to Leverage LinkedIn To Increase Your B2B Prospects

Adobe Experience Cloud Blog

Today’s demand generation has created a long cycle in online lead nurturing. The influence of social media is a cornerstone to opening the door to new leads and bolstering existing ones. Colleagues and customers who can vouch for your quality of service and be a source of leads expand your credibility, too.

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Top 10 Posts on B2B Lead Gen for 2010

The Point

Without further ado, here are the top 10 most popular blog posts from our blog, “ The Point ” in 2010 (as measured by page views). 26 Must-Have Negative Keywords for B2B PPC Campaigns. 21 Tips & Other Impressions from the Marketo User Summit. Blog Makeover Nets Sales Leads for Software Company.

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