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What B2B Marketers Need to Know About Social Media in China

KoMarketing Associates

If you go to China and make new friends there, you will be frustrated when you want to add them as Facebook friends or follow their Twitter account. Like Google, Facebook and Twitter are blocked in China due to the censorship issue. B2B marketers face a similar challenge. Who Is Using Social Media in China?

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What Social Media Can Learn From Content Marketing

Convince & Convert

Strategy + Content = Successful Social. Is content overheated these days? How can we balance content with quality and quantity? These are the pressing questions on the minds of marketers as they navigate the ever-evolving world of social media in the quest for more relevant content that can cut through the noise.

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The Difference Between Direct and Organic Website Traffic Sources

SmartBug Media

Content was updated August 5, 2019. For a long time, digital marketers summed up the properties of direct and organic traffic pretty simply. To most, organic traffic consists of visits from search engines, while direct traffic is made up of visits from people entering your company URL into their browser. Traffic Sources.

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Why a B2B Brand Is Experimenting With Snapchat

Convince & Convert

Former-Intern-Turned-Media-Maven Caitlin Angeloff joins Jay and Adam this week to share her successful approach to social media marketing within her brand, DocuSign. Why engaging social media at every stage of the sales cycle turns everybody into brand advocates. DocuSign : blog , Instagram , Facebook , and Twitter.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. And that’s how I pick the right social media monitoring tool for the job.

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B2B Growth Hacking – What Is It And Why Do It?

Lead Forensics

The term growth hacking was first coined by Sean Illies, Chief Exec of GrowthHackers.com and the marketer behind several successful tech giants, including Dropbox, Lookout, and LogMeIn. While growth hacking has a lot to do with marketing, it isn’t solely about that. The best growth hackers will be skilled in a range of areas.

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You Do Not Own Your Audience

Convince & Convert

Jeffrey Rohrs , Vice President of Marketing at ExactTarget , joins the Social Pros Podcast this week to discuss his new book Audience: Marketing in the Age of Subscribers, Fans and Followers ; the best ways to measure your audience; and the fact that even though it may feel like it, you don’t own your audience. Listen Now.

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