Remove Blog Remove Examples Remove Salesforce.com Remove Sample
article thumbnail

Animoto: Easy, Cost-Effective Video Content to Go

The Point

At a recent marketing conference I attended, an exec from CRM giant Salesforce.com tagged video as far and away their heaviest focus for new marketing investment, but not all of us have the same kind of marketing spend at our disposal. So why don’t more B2B companies use video? Well, one reason is cost. customer or industry spotlight. •

Cost 100
article thumbnail

The Cloud Must Go On – How to Catalyze a PR Win into Revenue with Marketing

Adobe Experience Cloud Blog

Here’s an amazing example of how you can transform press into celebrity with effective, multi-channel marketing. More than 40K attend this software technology conference, and many expect to hear each year from Marc Benioff, CEO and chairman of salesforce.com. The salesforce.com team was ready with handouts and matching Salesforce garb.

PR 48
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top 5 Lead Source Best Practices

Adobe Experience Cloud Blog

When you first implement Salesforce.com, your default lead sources are Web, Phone Inquiry, Partner Referral, Purchased List and Other. Every quarter-end review, take a sample of closed opportunities to ensure the correct lead sources are populated. Avoid lead source clutter. Periodically audit the lead source of closed opportunities.

article thumbnail

Content Marketing Analysis: How to Win The CRM SaaS Market

Marketing Insider Group

All you have to do is look at Salesforce.com, arguably the first successful SaaS tool. Despite being a market leader, Salesforce has been one of my favorite examples ofd effective content marketing for years because they answer basic buyer questions with consistent and helpful content. salesforce.com. Salesforce.com.

article thumbnail

Optimizing Trial Conversion Rates With Lead Nurturing

Adobe Experience Cloud Blog

We are excited to have Jep Castelein of popular lead management and marketing automation blog, Lead Sloth , contribute a guest blog post. Figure 1: Example Product Trial Stages. Figure 2: sample 15-day trial planning. Most products offer such an interface, including Marketo and Salesforce.com. Project Creation.

article thumbnail

Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Thanks to Jep Castelein and his LeadSloth blog for helping with this list. For example, current active opportunities can receive different messages from early-stage prospects. On the face of it, this is not a surprising question.

article thumbnail

Why ZoomInfo Acquired EverString

Zoominfo

As an example, a large multinational telecom provider that targets very small businesses had been using ZoomInfo for enrichment and we had previously delivered a 47.3% match rate on a sample data file. When we ran that same file against ZoomInfo and EverString combined, we achieved a 98% match rate.

Zoominfo 246