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How to drive and measure success with the right KPIs

Liveintent

The work we’ve done with the premier off-price eCommerce portfolio company Rue Gilt Groupe (RGG) helps illustrate these points quite nicely. When readers click on RGG ads in email newsletters, they are directed to landing pages that immediately ask for their email address before they can browse the sites.

ROAS 107
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32 Ecommerce Growth Hacking Tactics to Try Right Now

Marketing Insider Group

If you’re a fan of marketing blogs, it’s likely that you’ve come across the term “ growth hacking ” – the idea that centering your marketing strategy around growth is the most direct route to success. A/B Test Your Product Pages Running A/B tests is one of the most common growth hacks.

eCommerce 207
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Understanding the Correlation Between Ad Extensions and Ad Rank

SmartBug Media

If you’re planning on running a paid media campaign on Google Ads, the first thing you should know about is ad rank and ad extensions and how they help your business increase the return on ad spend (ROAS) and decrease the cost per click. But first things first. What is ad rank? How does the algorithm work? Need a hand?

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How to Improve E-Commerce Landing Pages with Paid Ads Data

Single Grain

When it comes to getting eyes on your website’s landing pages, few marketing channels offer results as fast and at such a reasonable initial investment. They may also want to make use of advertising platforms’ excellent targeting technology to ensure that they get the right kind of visitors to their landing pages.

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UTM Parameters: Why and How They REALLY Help You

Optinmonster

Gives you valuable metrics to calculate things like cost-per-click (CPC), return on ad investment (ROAS), cost-per-acquisition (CPA), and much more. Let’s say, for example, you want to track how many visitors come to your blog post from an Instagram post. But here are the 2 most important ones. This parameter label is too vague.

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Increase Holiday Sales With These Conversion Tips (2021 Shopify Edition)

Convert

As 2021 ends, holiday shopping is going to take eCommerce by storm. As ecommerce store owners see their products fly off the shelves, they’re less motivated to offer holiday discounts. Your eCommerce site has many chokepoints that take your online visitor from one stage to the next in their buyers’ journey.

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Marketing Funnel vs. Sales Funnel: A Complete Guide

Ledger Bennett

Channels: Content marketing, Referrals, Trade shows, Events, SEO, PR, viral campaigns, Programmatic, Google Display Network, Facebook Traffic Ads, LinkedIn Sponsored Post, any Social Media engagement plays (page likes, post comments, etc). Content Examples: Blog posts, videos, podcasts, helpful articles, etc. Sales Funnel Stages.