article thumbnail

9 Content Writing Tricks to Win SERPs in 2023

Scoop.it

E-E-A-T At the end of 2022, Google updated its QRG (Quality Rater Guidelines), where the most critical change was about the E-A-T. Example: How to Write a Killer Blog Post (+ Little Tricks Most Authors Ignore). Your task here is to hook them to stay on the page, thus lowering its bounce rate and increasing its dwell time.

SERP 81
article thumbnail

Update Old Content: 8 Ways to Revitalize & Refresh Your Old Content for SEO

seo.co

Give them a handful of general guidelines, but for the most part, let them create whatever they feel would be good for your blog— the final edit is yours. We have reformatting our blog posts into hundreds of applicable and timeless podcasts and videos. Gamification increases website dwell time and enhances user stickiness.

SEO 98
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Grow your brand without advertising

Kevin Indig

ClickUp uses subtle emojis to make their blog content more casual 👉Example 2: A brand like Confluent has a much more instructive, direct style, which fits its developer audience. Good experiences like how easy it is to read your blog articles or clarity on your landing pages leave a good impression on your audience’s minds.

article thumbnail

Google Rolls Out New Content Update: Here’s What You Need to Know

ClearVoice

While the helpful content update is meant to penalize content created for search engines, it doesn’t cancel existing SEO best practices, such as the Google E-A-T guidelines. Used together, the helpful content update and E-A-T guidelines allow website owners to deliver people-first content and propel their search engine rankings.

Google 52
article thumbnail

Getting better brand value from “Big Data” – the Eternal Struggle

Biznology

This is a very simple, yet useful guideline for most business people, even in B2B. Communications in general are focusing more on the emotional appeal, as discussed in my earlier blog and P&G’s noteworthy commercial during the Sochi Olympics. You can find her at Outlook.com ).

article thumbnail

9 SEO-Friendly Content Writing Tips to Outrank Your Competition

SmartBug Media

This blog post will cover nine SEO-friendly content writing tips to improve rankings. When you publish any piece of content—whether it be a blog, webpage, or pillar page—it should clearly cover a specific topic in-depth, be well-written, and above all else, provide value to the reader. percent of queries have one. Update Old Content.

SEO 87
article thumbnail

Digital Branding for Professional Services

Hinge Marketing

It typically involves using online channels such as websites, social media, webinars, search engine optimization, online reviews, guest blogging, earned media and digital advertising to build engagement and drive greater exposure. His blog, which was named one of the top 25 blogs by Time Magazine, is read by more than a million marketers.

Service 91