Webbiquity

AUGUST 4, 2020

With live events on hold for now, webinars have become a more popular channel than ever for communicating directly with sales prospects. But with seemingly everyone producing webinars now, how can you make yours stand out and attract busy buyers? Create live or automated webinars for marketing, sales, or training. GoToWebinar.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins. In this way, content is a long play, winning trust over time. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

illumin

MAY 2, 2024

Strong creatives are also an essential part of journey advertising. Journey advertising benefits marketers by reaching consumers at important moments along their journey. Relevant messaging and creative content achieve mutually beneficial outcomes.

Multi-Touch Attribution 90

Multi-Touch Attribution Creativity Funnel Advertising Advertising Funnels 90

Hinge Marketing

JANUARY 5, 2023

The mysterious force of gravity is the most vivid analogy I can use to describe the power of a successful inbound content marketing plan. In this article, we will enter the gravity well of inbound content marketing. In this article, we will enter the gravity well of inbound content marketing. So journey with me!

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

Contently

FEBRUARY 2, 2021

” The question came from a strategy colleague when I was helping a brand staff its new content studio. Copywriting and content marketing call for different skills and success metrics. You may get an engaging ad draft that reads like a haiku or a blog post that takes time to digest. Consider the buyer’s journey.

Copywriting 218

Copywriting Paid Search Agency Advertising Agencies Content Marketing 218

Webbiquity

JANUARY 19, 2023

This blog post explores 10 key differences between B2B and B2C marketing, providing valuable insight into how each approach works and how marketers can leverage them to optimize their brand message. As such, B2B marketers must make sure that their campaigns seek to build trust rather than just focusing on the immediate sale.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Kapost

DECEMBER 29, 2016

Is content still relevant, and if so, how? Is marketing more targeted, driving clicks, likes, shares and purchase power towards a particular funnel not just “a sales funnel.”? Are teams collaborating to create content efficiently that resonates with customers? Visit your site or sales page. All of the above?

Top of Funnel 87

Top of Funnel Trends B2B Marketing Planning 87

Hubspot

AUGUST 12, 2020

And that means to keep up with today’s empowered buyer, the sales process needs to transform too. Whether your sales process relies on inbound leads or targeted outreach, whether you’re a big company or small, whether your sale is complex or simple; inbound sales is relevant. What is inbound sales?

Sales Management 97

Sales Management Top of Funnel Buy Advertising Agencies 97

Rev

FEBRUARY 8, 2023

This blog post covers all you need to know about MQLs—from definitions to strategies for converting leads into paying customers. You’ll also learn how MQLs compare to sales qualified leads, (SQLs) and how they work together in the sales funnel. Are they clicking on CTAs or downloading content?

Marketing Qualified Leads 78

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 78

Navigate the Channel

NOVEMBER 28, 2023

One effective method that has gained significant popularity over the years is blogging. Whether you run a small startup or a well-established corporation, blogging can offer numerous benefits that can enhance your brand, engage your audience, and drive growth. Your potential customers might not even know you exist.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

Outbrain

JANUARY 12, 2023

2022 was a challenging year for everyone and no less for advertisers. When a user senses an ad interrupting their content consumption, they will likely close it or swipe away. What’s more, they may develop a negative feeling towards the brand, and this is definitely something that advertisers want to avoid. What does this mean?

Advertising Agencies 61

Advertising Agencies Advertisements Advertising Trends 61

Heinz Marketing

OCTOBER 12, 2020

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning. We cover a wide range of topics, with a focus on sales development and inside sales priorities. This AND A LOT MORE.

Top of Funnel 131

Top of Funnel Work Management Marketing Management Cold Calling 131

Adobe Experience Cloud Blog

JANUARY 8, 2018

When it comes to winning new business, marketing and sales alignment might be the most amazing strategic alignment a company can embrace. Before joining Marketo as a sales development representative , I was working in the marketing department of a small FinTech start-up. Build Your Arsenal of Collateral. We’re All in This Together.

Top of Funnel 134

Top of Funnel Paid Search Agency Webinar Metrics Marketo 134

Metadata

FEBRUARY 5, 2024

We’ve experimented with new forms of storytelling to really humanize the typically stale world of enterprise sales, SaaS, and B2B.” Blog posts targeting the same keywords. The brands that stand out—like ClickUp—are the ones that consistently think outside the box by being bold, colorful, and provocative with their content.

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

Digilant

JANUARY 30, 2024

As mentioned in our blog post, Brand Health Tracking: Measure How Your Brand Stacks Up in the Market , brand health doesn’t have a universal definition or a one-size-fits-all measurement strategy. Share of Voice (SOV) Share of voice is a good first step to give advertisers a pulse on their brand’s presence and impact.

Branding 52

Branding Brand Identity SWOT Eye-Tracking 52

SalesIntel

JANUARY 24, 2024

When it comes to Software as a Service (SaaS), optimizing your sales funnel is what will make or break your sustained growth and success. One key metric to always be on top of and responding to is sales efficiency—a measure of how effectively your company converts resources into closed deals. What is Sales Efficiency?

Efficiency 40

Efficiency Top of Funnel Lead Ranking Allocation 40

nDash

SEPTEMBER 29, 2020

But marketers often overlook one crucial qualifier when they decide to hire freelance writers —the need for content writing vs. copywriting. Content writers and copywriters are both wordsmiths. Here’s what you need to know about the content writing vs. copywriting choice. What Is Content Writing?

Copywriting 52

Copywriting Top of Funnel Funnel Advertising Advertising Agencies 52

The ABM Agency

JANUARY 8, 2021

Programmatic display advertising—also referred to as programmatic marketing—is one way to create an effective touchpoint with the customer. What is B2B Programmatic Advertising? Programmatic advertising gives marketers greater control over refining their ads and audiences by allowing customization of the following: Ad frequency.

Paid Content 59

Paid Content Advertising Agencies Ideal Customer Profiles Marketing AI 59

SalesIntel

MARCH 27, 2023

The integration of SalesIntel business intelligence into AudienceDesigner by Semcasting (ADS) brings actionable account technographic data to our clients to improve their top-of-funnel prospect quality, scale of coverage and digital reach. How did you get started in the advertising/marketing/data industry?

Paid Content 52

Paid Content Advertising Agencies Sales Management Advertisements 52

seo.co

NOVEMBER 28, 2022

Content marketing is always changing to reflect the latest technologies and the latest trends in consumption. Content is a broad term, referring to anything from simple social media comments to extensively detailed whitepapers, and everything in between. New Mediums For Content Marketing. New Mediums For Content Marketing.

Advertising Mediums 98

Advertising Mediums SEO Top of Funnel Peer-to-peer 98

Content4Demand

FEBRUARY 15, 2023

And be sure to check out the impressive B2BMX agenda to find the sessions that focus on your favorite topics to stay on top of what’s happening. We’ve identified eight must-see sessions ideal for content marketers to help you chart your course through our favorite event of the year. Are We Ready to Trust the Machines? to 11:15 a.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Golden Spiral

MARCH 14, 2019

In both cases, these ads allow you to drive website traffic and stay top-of mind throughout a buyers journey through the funnel. So that begs the question…is the issue with B2B ad conversions industry-wide, or the content of advertisement itself the problem? You're creating a hole in your marketing funnel.

Paid Content 91

Paid Content Paid Search Agency Top of Funnel Ads 91

Rev

JULY 5, 2023

Whether you’re new to building a GTM strategy—or you’re ready to refresh any areas of your existing one—this blog post is for you. A go-to-market strategy is a plan to introduce your product or service to the market, reach customers and generate sales. Make sure your product also has a key benefit that differentiates it from the pack.

Ideal Customer Profiles 78

Ideal Customer Profiles Marketing Analytics Tools Marketing & Strategy Marketing Strategy 78

Inbox Insight

SEPTEMBER 24, 2018

Sales literature, demo videos and case studies – good content has always had a place in B2B marketing. But modern, digital and data-driven content has impacted companies beyond the marketing department. It seems a lot to demand of one marketing channel, but when done right, content really can be that powerful.

Top of Funnel 74

Top of Funnel B2B Marketing Work Management Marketing Management 74

Marketing Insider Group

APRIL 7, 2021

Their thought leader publishes an opinion piece in a big-name guest blog – you gather a list of pitches for that guest blog site. Here’s a secret: When you figure out your differentiation factor and develop content around it , you can all but forget about what your competition is up to online. It’s all about relevancy.

Differentiation 322

Differentiation Top of Funnel B2B Thought Leadership Work Management 322

SalesIntel

AUGUST 14, 2023

The age-old debate of whether marketing efforts genuinely contribute to the bottom line can leave us feeling like we speak a different language. Earn Before You Buy Yes, “earn before you buy” – understand your customers, test your messaging, and refine your approach before investing in paid advertising.

Paid Content 40

Paid Content Ideal Customer Profiles Paid Search Agency Tactics 40

Hinge Marketing

MAY 23, 2019

For many, the ultimate goal is to help increase/improve opportunity engagement throughout their funnels or pipelines. Reaching the right buyers (especially C-suite) is getting harder and harder. Traditional and digital marketing and sales tactics aren’t working as well as they once did. With ABM, that funnel approach is flipped.

Account Based Marketing 114

Account Based Marketing ABM Marketing & Strategy Webinar Metrics 114

Adobe Experience Cloud Blog

JUNE 20, 2018

Say you’re an agency offering social media, content marketing, and PPC services. You can then immediately trigger a PPC-focused campaign (featuring emails with relevant content, tasks for your sales rep to follow up, and lead scoring) so your website isn’t out of sight, out of mind. Tailor Your Content.

Account Based Marketing 134

Account Based Marketing Automation Sales Qualified Leads Lead Ranking 134

KoMarketing Associates

APRIL 26, 2018

Marketers and brands are bombarded with potential advertising and technology partnerships. In B2B PPC management , the team is usually taking custody of several crucial advertising channels from a client. Detail Transition Process for Advertising Accounts. Demonstrate Knowledge of Client’s Business.

PPC 159

PPC Marketing Proposals B2B Ad Frequency 159

Sharpspring

JUNE 10, 2021

When presented with the law firm’s struggle, they knew that implementing marketing automation, tightening up advertising, and gaining brand exposure could easily solve their problems. Oyova hit the ground running with some top of the funnel activities to generate awareness for the firm.

Paid Search Agency 79

Paid Search Agency Advertising Agencies Marketing Automation Services Paid Content 79

Optinmonster

DECEMBER 4, 2019

Boosts conversions and sales. Also, don’t forget to include videos on your social media platforms or your blog. Create Content That Will Attract Visitors Organically. Have you ever heard the phrase “content is king?” On barkpost.com , they funnel all their users into barkbox.com. Helps with SEO.

Paid Content 87

Paid Content Practices Top of Funnel Work Management 87

Liveintent

NOVEMBER 22, 2022

This way, they can deliver more personalized content experiences to each consumer and offer more relevant ad placements to brand partners. ” On the email channel, for example, publishers can use first-party data to monetize their content with targeted inventory packages , which are customized by: Content.

Privacy 62

Privacy Top of Funnel Advertising Funnels Custom Publishing 62

Liveintent

AUGUST 9, 2022

With brand awareness you can nurture audience relationships on a long-term basis and move customers down the funnel. That’s part of why marketers across the globe say building brand awareness is their top marketing objective this year. Differentiate from the competition and remain top-of-mind.

Paid Content 62

Paid Content Branding Brand Identity Cost per Acquisition 62

SmartBug Media

APRIL 7, 2021

The methods that reeled in prospective buyers a decade ago aren’t meeting the needs of modern buyers. Today’s consumers are inundated with content, and anything they’re interested in buying is a search engine query away. How do we meet our buyers where they are? Differentiating Outbound, Inbound, and ABM Marketing.

Account Based Marketing 107

Account Based Marketing Inbound Marketing ABM Paid Content 107

KoMarketing Associates

FEBRUARY 1, 2018

For insight into this challenge and other obstacles, we spoke to Kent Ragen, VP of Channel Sales at Demandbase. Many marketers invest in Account-Based Advertising and then think they are doing ABM, but in reality, they’ve only taken one step to getting ABM off the ground. How are marketers making the most of account-based marketing?

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

Unbounce

SEPTEMBER 16, 2021

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. It can also appear on websites that have similar content and keywords to your business. These ads appear at the top of the SERP.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

SnapApp

APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . This is evident by the number of B2B companies who are still unable to answer the most critical sales and marketing performance questions. . .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107