Optinmonster

JANUARY 24, 2024

As a seasoned email marketing expert, I’ve learned that the key lies in understanding and measuring those metrics that serve as the best key performance indicators (KPIs) for your email marketing campaigns. Open Rate Your open rate is the percentage of your email recipients who opened your email.

Email Marketing 84

Email Marketing Planning Open Rate Click Rate 84

SalesIntel

MARCH 1, 2024

While it allows for the creation of multiple sequences (or cold email campaigns), there are significant limitations in place. The lack of features aimed at enhancing email deliverability, such as warm-up protocols and advanced deliverability tools, further adds to the challenges faced by users.

Lead Ranking 40

Lead Ranking Zoominfo Outreach Lead Scoring 40

SalesIntel

MAY 26, 2021

In our previous blog , we had discussed how to improve the deliverability of your emails. Video Emailing. Video email marketing is just what it sounds like: incorporating video into email campaigns. Using video in email is one of the most effective ways to increase the response rate.

Response Rate 52

Response Rate Outreach Tips Buyer Intent 52

Adobe Experience Cloud Blog

NOVEMBER 6, 2019

Your list must be organically grown and comprise of subscribers who have opted-in for your emails. Inactive subscribers on your list can ebb the results of your email campaigns. One needs to make sure to clean it up at regular intervals in order to get the best ROI from your email campaigns.

Budget Programs 48

Budget Programs Email Marketing Campaigns Marketing Budget 48

Valasys

JULY 1, 2021

In this blog post, we’ll discuss the steps to get started with marketing automation solutions, the benefits of marketing automation solutions, and how you can choose amongst the best marketing automation solutions for your organization. b) Optimum Email Deliverability. c) Landing pages. The pricing starts at $1,195/month.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Adobe Experience Cloud Blog

DECEMBER 22, 2015

This means that email marketers need to shift their attention towards driving better engagement. To effectively engage your audience, you need to be equipped with relevant, innovative email marketing strategies. Integrate these three things into your email campaigns to drive engagement and get your emails delivered and clicked on : 1.

Email Marketing 48

Email Marketing CAN-SPAM Click Rate Marketo 48

Adobe Experience Cloud Blog

MAY 2, 2014

Author: Tania O''Connor I’d been a marketer for 17 years when I joined Marketo. In my previous job, as a marketing director at another company, I’d inherited Marketo’s marketing automation platform. Today, I’m a Business Consultant at Marketo, and I speak to many new marketing automation buyers about their paths to success.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Tips 48

Adobe Experience Cloud Blog

JULY 22, 2016

A transactional email, otherwise known as an operational email, is essentially a personalized email that’s system-triggered by a subscriber’s unique behavior during an online transaction (registration, form-fill, purchase, etc.). No one likes seeing emails from do-not-reply@xyzdomain.com. Trigger away!

Email Marketing 48

Email Marketing Cross-Selling Phishing Thought Leadership 48

Adobe Experience Cloud Blog

MARCH 20, 2012

Here are 4 rules to consider to get to that perfectly carved compelling email subject for your email campaign, and get a good open, click and deliverability rate too: Get to the Point: Relevance is key, so get to the point in the most creative way with fresh information. What are you testing in your emails?

Peer-to-peer 48

Peer-to-peer Marketo Click Rate Deliverability 48

Adobe Experience Cloud Blog

MAY 6, 2016

Luckily, you can use reactivation campaigns to wake them up and get them to re-engage with you—ultimately improving your ROI. A reactivation campaign is an email campaign or multiple campaigns specifically targeted towards “sleeping subscribers,” or subscribers that haven’t engaged with your emails in a long period of time.

Campaigns 48

Campaigns CAN-SPAM Thought Leadership Domain 48

Marketing Insider Group

FEBRUARY 5, 2024

WARC) Blogging Stats The internet hosts over 600 million active blogs. Truelist) Blog posts are the leading content format, utilized by 90% of marketers for achieving content objectives. Statista) Daily, the internet sees the publication of more than 2 million blog posts.

Paid Content 210

Paid Content Stats Marketing Budget Webinar Metrics 210

DealSignal

DECEMBER 27, 2021

B2B email marketing is not blasting promotional material to a large number of recipients, hoping that someone responds or becomes a lead. This differs from B2C email marketing, where email campaigns are directed to individual consumers and tend to be more promotional in nature. Email Marketing for B2B Lead Generation.

Marketing Automation Services 101

Marketing Automation Services Email Marketing B2B Marketing Practices 101

SmartBug Media

MAY 29, 2020

You know you could designate someone to manage the company’s social platforms and publish blog posts, but do they also have the training and the time to plan, execute, and consistently maintain an effective marketing campaign? This ensures that all aspects of every campaign will be on point with your prospective customers.

Paid Search Agency 59

Paid Search Agency Marketo Inbound Marketing Advertising Agencies 59

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

CRM systems are designed and optimized for a very different purpose, which is what creates the whitespace for marketing automation vendors (like Marketo). Thanks to Jep Castelein and his LeadSloth blog for helping with this list. Email and Online Marketing. Email marketing is often the most important online marketing channel.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Adobe Experience Cloud Blog

NOVEMBER 3, 2015

Author: Johnny Cheng In my role at Marketo over the past few months, I’ve had the pleasure of paging through mounds of enticing Marketo data. I have seen some absolutely outstanding stats from some of Marketo’s top customers—stats covering everything from email sends to opportunities sourced. Largest Email Campaign.

Marketo 48

Marketo Stats Open Rate Click Rate 48

Optinmonster

JANUARY 14, 2024

Marketo As a lead generation tool, Marketo is a prominent component of the Adobe Marketing Cloud, offering robust capabilities for B2B and B2C marketers. Marketo provides a comprehensive suite of tools for creating and managing targeted marketing campaigns across various channels, including email, web, social media, and more.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

DealSignal

MARCH 28, 2023

HubSpot is an example of a hybrid to the next layer up in the ABM stack , which is a “system of engagement”, a process-oriented tool that enables you to segment your ABM contacts, create customized offers, launch email campaigns, etc. Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Advertising Benchmark Enterprise Management 52

Optinmonster

JANUARY 14, 2024

Marketo As a lead generation tool, Marketo is a prominent component of the Adobe Marketing Cloud, offering robust capabilities for B2B and B2C marketers. Marketo provides a comprehensive suite of tools for creating and managing targeted marketing campaigns across various channels, including email, web, social media, and more.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Adobe Experience Cloud Blog

NOVEMBER 17, 2017

And with email being 40 times more effective at acquiring new customers than Facebook or Twitter, it’s important to note that email is not to be ignored. In this blog, I’ll cover six critical tactics to run a successful email marketing campaign this holiday season. Segmentation.

Email Marketing 134

Email Marketing Tips Work Management Marketing Management 134

SalesIntel

JUNE 30, 2021

Our Favorite Blogs. Attain Better Email Deliverability and Reach. Deliverability isn’t something that happens by chance. Relevance, data security, content, and the correct technology configuration are all important considerations for email deliverability. Our Favorite Blogs. Read the eBook.

Enterprise Management 52

Enterprise Management Marketing AI Data Hygiene Ideal Customer Profiles 52

Adobe Experience Cloud Blog

JULY 7, 2016

Author: Dave Chaffey I recently participated in a Marketo webinar on Key Email Trends European Marketers Need to Know (that really all marketers need to know). We left some time for questions, and we received plenty of interesting questions on email marketing—from basic to advanced.

Email Marketing 91

Email Marketing Ad Frequency Webinar Metrics Paid Search Agency 91

DealSignal

MARCH 29, 2018

HubSpot is an example of a hybrid to the next layer up in the ABM stack, which is a “system of engagement”, a process-oriented tool that enables you to segment your ABM contacts, create customized offers, launch email campaigns, etc. Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement.

Account Based Marketing 78

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 78

DealSignal

MAY 8, 2018

HubSpot is an example of a hybrid to the next layer up in the ABM stack, which is a “system of engagement”, a process-oriented tool that enables you to segment your ABM contacts, create customized offers, launch email campaigns, etc. Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement.

Account Based Marketing 58

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 58

DealSignal

FEBRUARY 26, 2024

When done correctly, email marketing is a low-cost, high-return tactic that should be weaved into any content marketing strategy. Table of Contents [Open] [Close] What Is B2B Email Marketing? B2B email marketing is not blasting promotional material to a large number of recipients, hoping that someone responds or becomes a lead.

Email Marketing 52

Email Marketing Marketing Automation Services B2B Marketing Practices 52

Adobe Experience Cloud Blog

MARCH 20, 2013

Likewise, a good email campaign should read like a story. Best Practice #5: Always Use the Deliverability Circle–Understand email reputation. Your email reputation is the hidden bedrock to running a successful marketing automation operation. I advise my clients to use the deliverability circle.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Practices 48

DealSignal

MARCH 30, 2018

HubSpot is an example of a hybrid to the next layer up in the ABM stack, which is a “system of engagement”, a process-oriented tool that enables you to segment your ABM contacts, create customized offers, launch email campaigns, etc. Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement.

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 40

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

To help you find the good stuff, we recently put together a new site with B2B marketing tools and resources that collects a whopping 64 eBooks, whitepapers, webinars, podcasts and blog posts to help you learn all these best practices and more. Many of these are authored by the team at Marketo, but certainly not all of them.

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48

SnapApp

DECEMBER 22, 2016

million blog posts are published every single day. To help make it less overwhelming, our team scoured the web to identify the top content marketing blogs (by category) you should be reading in 2017. We looked at three main factors when choosing which blogs to add to the list, including: Quality (How good is the subject matter?).

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

Adobe Experience Cloud Blog

JULY 9, 2018

If customers are going to abandon the sale, it’s likely to be in the engagement phase, which is where re-engagement email campaigns come in. A/B testing collects data on deliverability, open, and click-through rates to see if one version is superior to the other. Segmenting emails comes in handy when performing A/B testing.

Top of Funnel 134

Top of Funnel Email Marketing Marketing & Strategy Marketing Strategy 134

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Acquia Campaign Studio. Adobe Marketo. Click here to download!

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120