Zoominfo

SEPTEMBER 5, 2018

In fact, research shows over 73% of businesses are investing more than 20% of their overall technology budgets on intelligence and data analysis ( source ). Regardless, today’s blog post is for you– keep reading to learn everything you need to know about market intelligence and how you can leverage it to grow your business.

Planning 140

Planning Zoominfo Data Hygiene Multi-Channel 140

Directive Agency

FEBRUARY 28, 2022

Marketing Attribution and Data Hygiene. Well, marketing without proper data hygiene and attribution is nearly impossible. Any SEO or marketer worth their salt will always provide a data-backed solution, strategy, or explanation. Would you drive your car in the dark without turning on your headlights?

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Ad Agencies 52

Content4Demand

MAY 21, 2020

Chokshi referenced one of their customers, LiveRamp, that measures their metrics based on meetings booked from target accounts, clicks and website traffic. However, inaccurate data hinders operations and campaigns, causing targeted messaging to reach the wrong buyer, delays in lead follow-up and target accounts being falsely identified.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Salesforce Marketing Cloud

FEBRUARY 13, 2024

This safeguards data hygiene, honors permission, and will help boost overall engagement.” Location, location, location : Place your opt-in forms in prominent locations like homepage, blog pages, or at the end of compelling content.

Opt-in 111

Opt-in Marketing AI Email Marketing Opt-out 111

Zoominfo

NOVEMBER 25, 2018

Website traffic. For a more detailed look at sales and marketing alignment, check out the following blog posts: 3 Best Practices for Sales and Marketing Alignment. Prioritize Data Hygiene. Data quality issues are often overlooked, but ultimately, data is the foundation of your marketing automation system.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Work Management Marketing Management 113

DealSignal

MARCH 22, 2023

Strong SEO tactics drive more traffic to the content you produce, whether it’s blogs or lead magnets with a web form. This is another area where you miss utilizing your CRM data to the fullest. Data hygiene isn’t the most thrilling task—which is where technology can come in to save the day.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Cost per Acquisition 52

SalesIntel

JUNE 30, 2021

Top Whitepaper of the Month: Data Purchasing Guide. Our Favorite Blogs. If you have a higher-than-average bounce rate or just want to lower your percentage for better outcomes, data hygiene is the key. However, it does require that sales reps devote their valuable time and effort to re-verifying the data.

Enterprise Management 52

Enterprise Management Marketing AI Data Hygiene Ideal Customer Profiles 52

Act-On

NOVEMBER 7, 2023

Data Hygiene: The overall quality of your email list and the associated data. One reason we recommend that marketers maintain separate traffic streams for different types of emails on different domains: this way not all company email activity has to stop in the event of a reset or reputation repair). for your???

Deliverability 182

Deliverability Top of Funnel Best Practices CAN-SPAM 182

DealSignal

JUNE 3, 2021

Strong SEO tactics drive more traffic to the content you produce, whether it’s blogs or lead magnets with a web form. This is another area where you miss utilizing your CRM data to the fullest. Data hygiene isn’t the most thrilling task—which is where technology can come in to save the day.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52

LeadSloth

JANUARY 12, 2010

1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3) I could not agree more with these predictions. (1)

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

B2B Marketing Zone Posts

AUGUST 3, 2010

A Simple B2B Marketing Framework - Everything Technology Marketing , July 10, 2010 We often discuss in this blog how B2B marketing is becoming more complex, and how to manage this complexity. But that’s content for another blog post. Content is not just about an email send, or a blog post, or a white paper, or a Tweet.

Ning 40

Ning Paid Content Facebook Sales Management 40