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July 2018 B2B Blog Post Round-Up

Zoominfo

Welcome—or, welcome back—to our monthly blog post round-up. Our round-up blog posts are a series in which we highlight the best work our writers have contributed to outside publications. We cover topics related to sales, marketing, recruiting, and business—just as we do on our own B2B blog. Let’s get into it. Continue reading.

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February 2019 B2B Blog Post Round-Up

Zoominfo

Welcome back to our B2B Blog Post Round-Up series. All marketers must possess some degree of writing proficiency, whether they’re writing blog posts, interacting with social media users, or simply drafting emails. Do you source from job boards or hiring sites that don’t collect certain valuable pieces of candidate information?

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7 Ways to Improve Your Lead Management Process

Zoominfo

Whether you’re new to lead management, or you’re looking for some tips to fine-tune your lead management process, today’s blog post is for you. If you’ve read the ZoomInfo blog in the past you’re familiar with buyer personas. Build custom landing pages so prospects reach different forms based on how they arrived at your site.

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The Risks of Personalization: When Marketers Cross the Line

Zoominfo

But as the title of this blog suggests, personalization also has its risks. Example: A customer browses several sites that sell products to help with a specific illness. If your database is full of outdated or incorrect data, your personalization efforts will backfire completely.

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7 Ways to Improve Your Lead Management Process

Zoominfo

Whether you’re new to lead management, or you’re looking for some tips to fine-tune your lead management process, today’s blog post is for you. If you’ve read the ZoomInfo blog in the past you’re familiar with buyer personas. Build custom landing pages so prospects reach different forms based on how they arrived at your site.

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Did Somebody Ask About Data Quality?

DealSignal

The consultants ran through a series of standard CRM processes including lead management, dashboards, record customization by the site admin, and Outlook integration. Yet, at no point did I hear a discussion of data quality, data hygiene, contact verification, field standardization, or company and contact enrichment.

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4 Ways Technology Has Changed B2B Selling

Zoominfo

Today’s blog post breaks down some of the most impactful technological developments B2B selling has seen in the last few years. For those who aren’t familiar with this technology—it’s exactly what it sounds like: Instead of living in on-site software systems, CRM data is now hosted on the cloud. Don’t let this happen to you!