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Account Based Marketing Strategies: 7 Tactics to Improve Campaign Performance

DealSignal

The obstacle that most marketers and salespeople face is the accuracy of the data in their CRM. Research suggests that only 30 to 50% of your data is accurate. As important as data hygiene is, it’s a task that gets pushed to the backburner because of pressing deadlines and priorities.

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7 Lead Generation Strategies Supercharged With a Data-Driven Approach

DealSignal

Strong SEO tactics drive more traffic to the content you produce, whether it’s blogs or lead magnets with a web form. That’s why using a CRM with a robust lead scoring system is key to an efficient lead generation program. This is another area where you miss utilizing your CRM data to the fullest.

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article thumbnail

Account-Based Marketing Strategies: 7 Tactics to Improve Performance

DealSignal

The obstacle that most marketers and salespeople face is the accuracy of the data in their CRM. Research suggests that only 30 to 50% of your data is accurate. As important as data hygiene is, it’s a task that gets pushed to the back burner because of pressing deadlines and priorities.

article thumbnail

7 Lead Generation Strategies Supercharged With a Data-Driven Approach

DealSignal

Strong SEO tactics drive more traffic to the content you produce, whether it’s blogs or lead magnets with a web form. That’s why using a CRM with a robust lead scoring system is key to an efficient lead generation program. This is another area where you miss utilizing your CRM data to the fullest.