markempa

NOVEMBER 29, 2016

I think it was just frustration from the lack of results of other channels, regarding being able to get the attention of my customers. Because I wanted to help my customers, my buyers, with their marketing initiatives, I needed to understand what social marketing was. You have to look at things through the eyes of your customer.

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

Convince & Convert

APRIL 29, 2012

Paradox: in an age of technology advances being gobbled like Pez, marketing and customer service are somehow getting more labor-intensive, not less. buy expensive ads in trade publications, sponsor conferences, and publish regular research to get on executive radar screens. A report that shows total number of Twitter impressions.

Social Media 167

Social Media Paid Search Agency Resources Budget Programs 167

Customer Experience Matrix

JULY 10, 2013

Both the agencies and their clients have been mostly small businesses – in the survey for our soon-to-be-published VEST report , Optify reports that 60% of its clients have under $5 million revenue. Users can create lists and segments based on all contact properties, activities, email history, and custom fields.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Vidyard

MAY 12, 2015

Now marketers can easily create, publish and measure interactive videos to drive higher audience engagement and convert more leads into deals. Marketers can customize the experience to drive greater viewer engagement, gather further information about their interests, or to test them on the content they’ve already viewed.

Interactive Marketing 65

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 65

The Effective Marketer

JULY 30, 2012

Email Marketing : according to MarketingSherpa, email marketing is still a top tactic employed by marketers to reach out to their prospects and customer base. Social Media : just because you use Twitter and Facebook in school, it doesn’t mean you really know how to use it for marketing. Good luck!

Education 100

Education Marketing Automation Services Work Management Planning 100

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Yes, digital, as in desktop publishing, is becoming a legacy system. all from one story idea. Leverage it.

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131

KEO Marketing

NOVEMBER 18, 2015

You published a press release, reached out to media contacts, or designed a campaign that attracted attention from networks and publishers. Nowadays, brands aren’t the only ones who publish content. Their audiences publish it, too. Once upon a time, public relations was about getting coverage. It’s about engagement, too.

Public Relations 48

Public Relations Social Media Media PR 48

Webbiquity

JANUARY 12, 2011

Twitter Pitching Etiquette: What works, what doesn’t… by COMMS Corner. Rachel Hunt supplies valuable guidance on how to use social networking, award submissions, guest blogging, speaking opportunities and original research to maximize the impact of PR efforts. Vocus and Cision ) to the obscure ( Butterfly Publisher ).

PR 100

PR Tools Tips Blogger 100

Vidyard

MAY 12, 2015

Now marketers can easily create, publish and measure interactive videos to drive higher audience engagement and convert more leads into deals. Marketers can customize the experience to drive greater viewer engagement, gather further information about their interests, or to test them on the content they’ve already viewed.

Interactive Marketing 50

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 50

Vidyard

MAY 10, 2016

And that happens by better understanding where your potential customers are in the buyer journey.”. The core idea of “always on” marketing is still about delivering content, but it’s about doing it in a data-driven way that leads the customer along the funnel, when it works best for them. Last Name*. Indicates required field.

Top of Funnel 50

Top of Funnel Marketing Automation Services Eloqua Digital Marketing Funnels 50

Anything Goes Marketing

MARCH 8, 2009

Twitter: Maximize Your Travel In the past, I had blogged about why I use Twitter so it’s exciting for me to provide a success story for Twitter. I of course lead an amazing team, but this new position requires me to be active with as many customers in my segment as possible to support my team. Beautiful day!

Social Media 100

Social Media Web 2.0 Media Blogger 100

Marketing Insider Group

DECEMBER 22, 2011

“These are a few of my favorite things…” Now that you have that song in your head, let me tell you a little bit about how I come up with some of my blog content. junta42 – Joe, that is SUPER insightful –> RIP: Custom Publishing [link]. Do you want to write brilliant blog posts?

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

Ambal's Amusings

DECEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Rebel Brown's blog Phoenix Rising. Brian Carroll's blog B2B Lead Generation Blog. Patsi Krakoff's blog Writing on the Web. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Get Customers.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

markempa

AUGUST 4, 2014

It was certainly a book that changed the way that I think about demand generation in so many ways and you were, really as I started a blog on demand generation, I look to your writing as an example for the right thing to do and you are still bogging and podcasting today a decade later. Brian: It’s hard to believe. What’s changed since then?

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Demand Generation Agencies 120

DivvyHQ

AUGUST 7, 2018

They have ad blockers installed, shows cued on DVR and Netflix and they’re tired of fighting with friends and family on Facebook and Twitter over politics. Their owned audience is nothing more than their existing customer list. Fortunately, we have two decade’s worth of experience navigating the new digital age.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

Heinz Marketing

AUGUST 3, 2020

Pacific you can find the transcription and recording here on the blog every Monday morning. You can find something to engage with every time you open LinkedIn or Twitter, really. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. There’s an ease of use there.

Sales Management 117

Sales Management Top of Funnel Paid Search Agency Lead Ranking 117

Convince & Convert

MAY 18, 2012

This episode features special insights from hosts Jay Baer and Eric Boggs, Eric’s Social Media Stat of the week ( this week : social media users will tell an average of 53 people about their bad customer service experiences), and some tough questions for both hosts. If your company sucks, Twitter’s not your problem.

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

Convince & Convert

JANUARY 11, 2017

Barry: I read a post on your blog about tracking social media KPIs where you wrote, “One of the reasons some B2B marketers are resistant to using social media is the difficulty in measuring social media ROI.”. Let’s say we’re doing this interview, and it’s going to be published on a blog. Let me give you an example.

Social Media 131

Social Media Sales Management Top of Funnel Media 131

Convince & Convert

MARCH 18, 2016

If you want to build very highly customized collections of content for different potential customers, different target audiences, different segments, Uberflip can absolutely do that. They can kind of create collections for specific parts of your customer base. So what does it really do? So how do we do that?

Top of Funnel 91

Top of Funnel Content Marketing CMS Development Ad Building 91

Hubspot

OCTOBER 29, 2019

Social selling is the process of researching, connecting, and interacting with prospects and customers on social media networks -- notably Twitter and LinkedIn, but others certainly fit the bill. Check out the profiles of your customers and prospects. Keep an eye on customer care. Find out, and then follow suit.

Ideal Customer Profiles 89

Ideal Customer Profiles Peer-to-peer Linkedin Profiling 89

KoMarketing Associates

JUNE 26, 2014

As illustrated in this screen grab of a tweet from Shaun Moynihan in late 2012, @Moynihan received an astounding 2,300 retweets and 630 favorites for it, but The Atlantic actually covered “Twitter’s Best Joke”, among other humorous variations, nearly a year earlier. What about individual blog posts and articles?

SEO 120

SEO B2B B2B Thought Leadership Eloqua 120

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. How do you PROVE the value of Twitter? Un-clog your blog.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Vidyard

OCTOBER 27, 2019

We made a video version of this blog so you can do precisely that! Twitter Online Video Distribution: The Most Important Channels Website It’s an established fact that buyers go through nearly 70% of the buying process on their own before ever talking to sales. Watch and Learn Want to learn about video distribution via video?

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

LeadSloth

JANUARY 12, 2010

1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3) Steve Woods , CTO, Eloqua. Maria Pergolino , Sr.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Marketing Insider Group

JUNE 9, 2011

The main goal is to drive deeper customer engagement, and to do so earlier in the buying process. In a flash of unique creativity and perspective, Eric Wittlake ( @wittlake ) recently referred to this as &# Stage Zero &# content. &# In other words, we need to avoid the biggest mistake B2B marketers make and put our customers first.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Content 100

The Effective Marketer

FEBRUARY 16, 2011

With cash to burn, these companies are focusing on growing the customer base first, with hopes that revenue will follow. Note: I used publicly available data and wasn’t able to find Eloqua’s Series A, so I deducted based on valuation of their second round. United States License.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Content Standard

JANUARY 9, 2015

You finally feel like you have a good understanding of all its capabilities, be it Marketo, Eloqua, Silverpop, or any of the dozen others out there, and your recurring nightmares of funky token values, misdirected emails, and misaligned segments have, for the most part, subsided. Are these objectives on your 2015 road map?

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Marketing & Strategy 40

Hinge Marketing

JULY 21, 2022

Be sure to produce new content regularly, even if it’s just a blog post or two a month on your website. a blog post that starts ranking in search results) is important to avoid presenting outdated information. As mentioned earlier, updating and republishing your blog content can be a very effective way to get quick wins.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

SnapApp

DECEMBER 14, 2016

Read on to discover which B2B marketing trends you should be leveraging in 2017 to achieve success for your company and customers. Leading marketers in 2017 will strive to create a culture focused on delivering valuable content to their customers that translates into better marketing results. Closed loop attribution and reporting.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Referral Rock

OCTOBER 30, 2019

Customer Relationship Management (CRM). How it helps: monitors and tracks customer relationships. If you run an SME or startup, then you know scaling a business is all about how many customers you can gain while retaining as many customers as possible. Manage your sales process with custom pipelines and workflows.

Marketing Automation Services 69

Marketing Automation Services Budget Programs Work Management Marketing Management 69