article thumbnail

How to Create a Lead Generation Strategy for SMBs

Zoominfo

And for a small to medium-sized business (SMB) to maintain that success, they need to focus attention on growth strategies, including lead generation. In fact, 48% of consumers leave a business’s website and make a purchase on another site simply because it was poorly curated. 11 Steps to Build an SMB Lead Generation Strategy.

article thumbnail

The Best Marketo Add-Ons for SMB

SmartBug Media

Firmographic attributes include enterprise versus SMB, as well as predefined industry categories. Then, it lets you curate high-performing content pieces for the algorithm to test and recommend. It allows you to surface the relevant related content based on a desired outcome, whether clicks or conversions.

Marketo 66
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Create a Lead Generation Strategy for SMBs

Zoominfo

And for a small to medium-sized business (SMB) to maintain that success, they need to focus attention on growth strategies, including lead generation. In fact, 48% of consumers leave a business’s website and make a purchase on another site simply because it was poorly curated. Cold calling — or really any form of cold outreach.

article thumbnail

Audience Manager is a busy marketer’s best friend

Liveintent

Audience Manager was built with the SMB and DTC advertiser in mind. Stay tuned to learn more with this content series, specifically curated with you in mind, where we’ll dive into the different use cases for Lookalike, Custom, and Dynamic Audiences. Next up: Lookalike Audiences!

article thumbnail

30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity

How Blogging Used in Content Marketing? 76% of B2B vendors in North America maintain company blogs; 70% of large B2B enterprises, and 77% of small-to-midsize (SMB) firms. ( 80% of Australian companies and 86% of UK businesses blog. ( 57% of B2B marketers use content curation as part of their content marketing strategies.

article thumbnail

What Is Cohort Marketing and How to Do It the Right Way

Outgrow

With this blog, we try to “demystify” Cohort Marketing. . This blog offers key takeaways from Rand Fishkin’s video on cohort marketing as part of SparkToro’s “Office-hours” live stream. . Rand gives the example of Hotjar’s signup form that is well-curated to create multiple cohorts. .

article thumbnail

Why We’re (SO) Excited for Content Marketing World

Adobe Experience Cloud Blog

If you can’t make it to CMW this year, we’ll be live-tweeting and blogging about the goings-on all week. This afternoon, before the open sessions have even started, there are additional workshops on sales enablement, globalization, content curation, and more. On Thursday, there are additional “labs” to attend. CMW is your show!