Convince & Convert

MARCH 8, 2012

Read on for insights from Jonathan, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: are we unfriending each other more than ever?). Click the play button to listen here: Download the audio file: [link]. I think, long- term, that’s a smart play. Listen Now.

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

Single Grain

MAY 29, 2023

Evaluate audience behavior based on their geo-location, demographics, income and session time so you can create personalized PPC ads for each segment of the audience. Go through their website, social media account, blog post, and ad campaigns to check what is working for them. Shortlist all the negative keywords.

Paid Content 52

Paid Content PPC Paid Search Agency Budget Programs 52

Directive Agency

DECEMBER 1, 2017

Improving your ad, rather than creating a new one every time, will usually result in a higher click-through rate, lower cost-per-click, and increased revenue generation. That relevance also impacts your quality score — which Google uses to help determine your cost-per-click. Segmented advertising.

Adwords 40

Adwords Advertising Agencies Campaigns Advertisements 40

Hubspot

JULY 26, 2017

Long-tail keywords have been replaced by conversational keywords, and writing blog post after blog post about every topic imaginable has been replaced by the topic cluster keyword strategy, as outlined in the video below. 5) Marketing Automation.

Marketing AI 77

Marketing AI Marketing Automation Services Planning Cost Per Click 77

seo.co

MAY 16, 2021

Cost per click (CPC). The low-hanging fruit often includes long tail keywords like the 8-word phrase that wasn’t provided in Google’s Keyword Planning tool. Are they targeting a different segment of your market? Usually, they’re long tail keywords. Keyword difficulty.

Paid Content 112

Paid Content SEO CMS Development SERP 112

Single Grain

AUGUST 24, 2023

Market research is a multifaceted endeavor that dives deep into various segments to offer actionable insights for businesses. By identifying both short-tail and long-tail keywords, agencies can create content strategies that address specific queries. Blogging Blogging is at the core of content marketing.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Paid Content Marketing Agencies 1 98

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. Blog A regularly updated website or web page. See White Hat SEO. They typically ask for at least a name and email address.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. Blog A regularly updated website or web page. See White Hat SEO. They typically ask for at least a name and email address.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Single Grain

JULY 3, 2023

I can see the search volume, the cost per click (CPC) for the Google Ads campaign, and the keyword difficulty score for the SEO campaign. For SEO, try both short and long-tail keywords with commercial intent but having low difficulty scores, and for Google Ads, add keywords that have a commercial intent but low CPC.

SEM 52

SEM Paid Content Lead Ranking Lead Scoring 52

Zoominfo

AUGUST 7, 2018

In today’s blog post, we discuss 30 B2B marketing tools you can’t live without. Marketers can leverage CRM tools for a number of tasks, including audience segmentation, project management, campaign management, and more targeted marketing. Marketing teams can use this tool to stay up-to-date on design work, blog assignments, and more.

Marketing Automation Services 178

Marketing Automation Services Enterprise Management Work Management B2B Marketing 178

Single Grain

JANUARY 15, 2020

27% of marketers have reported below-average CPLs (cost-per-lead) for both social media and email marketing. Content marketing costs 62% less than traditional marketing and delivers 3x as many leads. Marketers who prioritize blogging efforts are 13x more likely to see positive ROI. 4) Use Powerful CTAs in Your Blog.

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132

Zoominfo

AUGUST 7, 2018

In today’s blog post, we discuss 31 B2B marketing tools you can’t live without. Marketers can leverage CRM tools for a number of tasks, including audience segmentation , project management, campaign management, and more targeted marketing. Marketing teams can use this tool to stay up-to-date on design work, blog assignments, and more.

Marketing Automation Services 130

Marketing Automation Services B2B Marketing Enterprise Management Work Management 130

Adobe Experience Cloud Blog

JANUARY 10, 2018

In this blog, I will outline the formula that successful brands use to turn leads into sales with webinars. What are your top-performing blog posts and most downloaded ebooks? You can repurpose the webinar into a blog post, making for great sales enablement content. How to Choose a Topic that Draws an Audience.

Webinar Metrics 134

Webinar Metrics Paid Content Lead Scoring Lead Ranking 134