Tomorrow People

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The power of a ‘real-time’ content marketing strategy

Tomorrow People

B2B brands need to own the moment and harness real-time content marketing to be different. Real-time is the next frontier in the advancing journey of a content marketing strategy. And it’s not just B2C brands who are embracing real-time content marketing either. Why a real-time content marketing strategy?

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What is a content marketing strategy? Your checklist to secure content success

Tomorrow People

If you wanna be the best marketer with the greatest content marketing strategy in town, you should get a load of this. Start with the basics and work your way to content superstardom. What’s this content marketing strategy thing all about? Content is one of life’s essentials. Content, in all its forms, is big.

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How to build a content marketing strategy that delivers hot leads

Tomorrow People

A content marketing strategy is dead in the water if it can’t deliver significant sales-ready leads. How good is your content strategy? Going micro with content marketing. Today’s marketers have to provide significant amounts of content in order to pull prospects in and keep them engaged.

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The Death of Copy Writing

Tomorrow People

A strong, clear written message forms the core of marketing content for many businesses, from the big budget adverts - to the growth of business websites and SEO copywriting. But creating a range of content is only just the beginning. The rise of content has made copywriting even more of a priority. Copy - over and out?

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How to Outflank Your Competitors With Inbound Marketing?

Tomorrow People

This is because inbound marketing centres around the strategic use of targeted and compelling content to create and reinforce a relationship with potential leads and customers. To generate content, you also need to consider how to identify and utilise the intellectual property and specialist knowledge within your business. Mobile apps.

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The Death of Website Design

Tomorrow People

Here’s why website design is a dying aspect in so many businesses - because it is frequently static and lifeless, with little new content added. Research has proven that businesses that blog at least 20 times per month gain nearly 4 times more leads than those that don’t blog (Source: Hubspot).

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The key characteristics of a high performing content marketing strategy

Tomorrow People

Content marketing can create fantastic success stories for those who use it correctly — make sure you’re getting your content right and maximising your ROI. Content marketing has blazed a path through the marketing world in the past few years, offering great ROI for those who fully understand the process. The main issue?