Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Linkedin Groups vs. Twitter.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

MAY 11, 2010

I recommend starting with six, because it’s a meaningful amount of content and will address the tip of your question iceberg. I recommend answering each question with a dedicated blog post, and a video – at a minimum. Your LInkedin page. Your blog, naturally. Talk it up on Facebook and the blog.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Hubspot

JANUARY 7, 2014

This is certainly understandable, given all of the projects on their plates on a daily basis -- from setting up workflows , to analyzing blog metrics , to creating premier content. Why This Group Is Awesome. Why This Group Is Awesome. Why This Group Is Awesome. Marketing. 1) Digital Marketing. Created: March 3, 2008.

Linkedin 28

Linkedin B2B Thought Leadership Planning Demand Generation Agencies 28

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 133

Social Media Media Curation Webinar Metrics 133

Adobe Experience Cloud Blog

APRIL 25, 2017

Then Steve highlighted the challenge for marketers, where we’re fighting the law of supply and demand. Creating demand has become a de facto goal for many marketers, but the problem is in the supply curve—people have a finite amount of hours, and we have a fixed amount of attention. Volume, unchecked does damage to our brands. We work for the buyer.

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Online Marketing Institute

JANUARY 4, 2011

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! I then added to that post with some ideas from readers and more of my own with a post titled “ 50 Ways To Optimize Your Blog “.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Convince & Convert

FEBRUARY 19, 2010

Then Linkedin. Maybe your blog. All the while you’re feeling like you’re playing catch-up, that something awesome may have happened, and you missed it because you weren’t online. You run over to check your Twitter account. Then you dash to Facebook to see what’s going on there. Sound familiar?

Social Media 115

Social Media Media Paid Search Agency PR 115

KoMarketing Associates

FEBRUARY 25, 2020

According to Retargeter , B2B retargeting outperforms B2C retargeting by 402% in terms of conversions per impressions. So, if it’s so powerful, why are B2B marketers not utilizing these tactics then? According to CXL anywhere between 25% to 55% of your B2B users will bounce back without even interacting with any other pages on a site.

Top of Funnel 166

Top of Funnel Ideal Customer Profiles Tips B2B 166

Convince & Convert

FEBRUARY 24, 2010

Southwest Airlines has to coordinate its marketing and customer service response, in real-time, create its own content on its blog and Twitter account, while also dealing with the media jackals. Now, he tweeted it to his 1.6 million followers, and it becomes a national incident in minutes. Who’s listening? How much can you say?

Conference 115

Conference Organization Paid Search Agency PR 115

Convince & Convert

FEBRUARY 10, 2010

Several blog posts have foolishly been written about social media “killing&# email. “Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# Both seek to keep your brand top-of-mind with customers and prospects, communicating in a relevant, timely way that ideally is measurable and testable.

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

Hubspot

MAY 5, 2014

If you''re regularly on our blog, you know that we love SlideShare presentations. We loved this presentation so much we even wrote a blog post about it. 3) 10 Tips for Landing on the Front Page of SlideShare, Explorics. 10 Tips for Landing on the Front Page of SlideShare From Explorics. Well, we can''t get enough.

Storytelling 28

Storytelling Peer-to-peer Internet Marketing B2B Sales 28

Marketing Insider Group

JUNE 8, 2015

What are the top content marketing blogs you read every day? And while there is a long list of blogs and media sites I browse , a bunch of great B2B Marketing blog sites , and many, many more sites I could mention, this is my go-to list of top content marketing blogs I read every day. Best article of the past year?

Content Marketing 100

Content Marketing Paid Search Agency Planning Emarketing 100

Hubspot

JUNE 3, 2016

Especially in the B2B sector, where the customer journey is increasingly self-service and often involves several months of careful deliberation, trust is a deal-breaking prerequisite for any sort of relationship building process. For example, apparently small business owners deem Facebook (NPS 25) to be more trustworthy than LinkedIn (NPS 0).

Marketing Websites 28

Marketing Websites Advertising Agencies Work Management Ad Building 28

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Heinz Marketing

JULY 8, 2019

Pacific you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. That’s the furthest thing from the truth I can imagine. I am really excited.

Sales Management 57

Sales Management Top of Funnel Work Management Ideal Customer Profiles 57

Convince & Convert

SEPTEMBER 21, 2010

I mined my Google Analytics and put together a list of the 25 most popular posts that have ever appeared on this blog , ranked by total number of page views. 15 of my top 25 all-time posts have a number in the headline. Mostly from me, with some terrific assistance from talented guest authors. The numbers and lists thing works.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Convince & Convert

SEPTEMBER 21, 2010

I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. Blog Comments (The blog is on WordPress) Disqus This is what I use to manage comments here at Convince & Convert. Twitter Tweetdeck I use Tweetdeck for serious twitter sessions.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

MAY 19, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why D.I.S. We like that.

Social Media 137

Social Media Media Webinar Metrics Marketing & Strategy 137

Convince & Convert

JUNE 15, 2010

You provide a list of your customers’ email addresses, and these services figure out how (and who) among your customers are on Twitter, Facebook, Linkedin and niche social networks, what their “likes” are, and other important details. Add data collection fields for Twitter, Facebook, Linkedin (at a minimum).

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153

Outbrain

JANUARY 19, 2023

This course covers a lot of ground in just over five hours, including content creation, SEO, website performance, blogging, as well as intros to email marketing, social media, and paid search. More info & registration Duration: 5:25 hours Fee: Free Design – Canva Learn the visual side of digital marketing from the experts.

Paid Content 49

Paid Content Course Paid Search Agency Advertising Agencies 49

B2B Digital Marketer

MARCH 25, 2021

01:39 – What questions B2B digital marketers should be asking themselves today. 05:25 – About Jeff Coyle and MarketMuse. 25:12 – The standard for high quality content. 37:15 – What is B2B Digital Marketing? Jeff Coyle’s LinkedIn: [link]. B2B DM gang. Podcast Timestamps/Outline.

Process 59

Process Marketing Budget Marketing AI Effectiveness 59

Albacross

NOVEMBER 6, 2018

All you have to do is decide on which strategies are a good fit for you, and then implement them according to our tips! Now, we know that most marketers are already writing and publishing blog articles as part of their content strategy. As a general rule of thumb, this content upgrade should be relevant to your blog article.

Lead Generation 75

Lead Generation Budget Programs Lead Scoring Lead Ranking 75

Heinz Marketing

AUGUST 29, 2022

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. I’m selling in the B2B space here for industrial use.

Top of Funnel 102

Top of Funnel Terms and Conditions Thought Leadership B2B Thought Leadership 102

Hubspot

MARCH 16, 2023

LinkedIn isn’t the boring B2B platform that you might think it is. LinkedIn is a vibrant social media platform full of inspiring creators trying to connect with like-minded people, share their knowledge, and esteem their audience to success. LinkedIn users are desperate for people like you to join in and connect.

Linkedin 83

Linkedin Ideal Customer Profiles Banners Profiling 83

Albacross

NOVEMBER 6, 2018

All you have to do is decide on which strategies are a good fit for you, and then implement them according to our tips! Now, we know that most marketers are already writing and publishing blog articles as part of their content strategy. As a general rule of thumb, this content upgrade should be relevant to your blog article.

Lead Generation 58

Lead Generation Budget Programs Lead Scoring Lead Ranking 58

Heinz Marketing

FEBRUARY 11, 2019

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. In the interview we discuss: How salespeople are getting distracted by tips and tricks from books and podcasts, but ignore the basics of a professional salesperson. Today is no different.

Sales Management 61

Sales Management Top of Funnel B2B Sales Ideal Customer Profiles 61

Webbiquity

MARCH 27, 2013

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. As a key driver of both traffic and online visibility, LinkedIn is a key component in any B2B firm’s web presence optimization framework.

Linkedin 100

Linkedin Paid Content Tactics Tips 100

B2B Marketing Zone Posts

JUNE 9, 2010

Best of B2B Marketing. Great stuff in the world of B2B Marketing this month. 9 Social Listening & Tracking Tools - Marketing Genius Blog , May 7, 2010 Here is a list of 9 social media tracking and monitoring tools. And B2B marketers are constantly looking for ideas they can use to drive more ROI from their events budget.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Webbiquity

OCTOBER 5, 2010

Women slightly outnumber men, and one-third of Twitters are in the 25-34 year-old age bracket. 10 Tips to Getting More Retweets by TwiTip. While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business.

Twitter 100

Twitter Stats Tools Tips 100

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Un-clog your blog.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

LeadSquared

APRIL 5, 2016

That was long. I’m talking about the number of questions that came up at the ‘Google AdWords for Beginners’ webinar session and all the answers we had to write! But I’m glad they did and I hope all those of you who attended it, found value in doing so. So enough of the meandering. Let me get straight to it.

Adwords 52

Adwords FAQ Paid Content Webinar Metrics 52

Adobe Experience Cloud Blog

FEBRUARY 27, 2012

25 to 1,500 employees) to fuel your efforts. Three thought leadership blog posts per week. Get into a cadence of regularly sharing ideas, tips, best practices, news commentary, and so on with your audience via SEO-optimized blog posts. Regular social media updates (Facebook, Twitter, LinkedIn, Google+).

Inbound Marketing 48

Inbound Marketing Webinar Metrics Marketing Strategy Marketing & Strategy 48

Referral Rock

OCTOBER 30, 2019

It’s obvious that regularly producing quality and authoritative content is an awesome way to increase your expertise in your target audience’s eyes, engage them, and convert them into customers who trust you. LinkedIn came in second at 19%, Fiverr came in third at 9%, and Freelancer and Indeed tied for fourth at 6% each.

Paid Search Agency 81

Paid Search Agency Work Management Planning Marketing Management 81

B2B Marketing Zone Posts

DECEMBER 1, 2010

Really great content around B2B Marketing again this month. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. There must be some good business reason they do it, right? .

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Hubspot

OCTOBER 22, 2015

In fact, there are some really awesome examples of great marketing out there that you can lean on to inspire your next project. Their database has over 15 million webpages -- everything from homepages to blogs to landing pages. Austin Kleon calls this concept " stealing like an artist. "). But finding these examples isn't always easy.

Examples 28

Examples Paid Search Agency Work Management Advertising Agencies 28

Heinz Marketing

OCTOBER 7, 2019

Pacific you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. They now convert 25% of leads through Intercom’s messenger.

Top of Funnel 59

Top of Funnel Work Management Enterprise Management Advertising Agencies 59

B2B Marketing Zone Posts

JANUARY 4, 2011

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) - Webbiquity , October 5, 2010. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010. Marketing Genius Blog , May 25, 2010. 28 Awesome B2B Social Media Statistics - Social Media B2B , August 4, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40