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5 Ways B2B Marketers Can Use CRM for SaaS Customer Retention

Spiralytics

Let’s explore ways to use CRM for data segmentation, customer support, customer feedback for improvement, and much more. #1: 1: Segmentation for Focused Engagement Gone are the days of mass email blasts. Here, get the CRM to segment your audience so that every touchpoint resonates and drives value.

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Decoding Customers: B2B Buyer Personas Advanced Insight Strategies

FunnelEnvy

Craft Targeted Messaging Imagine sending generic email marketing blasts that land flat with your audience. At the same time, a “Risk-Averse CEO” might prioritize case studies and testimonials showcasing successful implementations. By understanding your buyer personas, you can: 1.

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Harnessing the Power of Content Marketing for Credit Unions and Community Banks

ClearVoice

Provide testimonials related to the promotion. AERO’s second email offered a testimonial about the credit union’s home equity product. AERO’s third and fourth email blasts contained links to promotion details. This showed consumers how the product could help them reach their own goals. Track clicks from recipients.

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B2B Email Marketing & Lead Nurturing: Planning Tips

BOP Design

Think segmentation if this is the case.). The more detail or segmentation you can get in your list, the better you can outline your objectives. Calm their fears with documented use cases, customer testimonials, and whitepapers that walk through the process from start to finish.

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How To Use Video To Engage Target Accounts (and help Santa!)

Vidyard

He wants everyone to help, so he asks marketers to take an assessment that segments them based on their level of Christmas cheer into two groups — Sugar Plums and Hum Bugs. Through a series of targeted ads, personal videos, and content, marketers go through a five-day ABM program the way target accounts would.

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Better Email Marketing: How to segment and target your leads and customers

GreenRope

Better Email Marketing: How to segment and target your leads and customers. Luckily, we have some experience with segmentation so, for this blog post, I want to break down a few ways to efficiently segment and target your email marketing efforts. Key demographics for segmentation: Geography: Addressed above.

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Better Email Marketing: How to segment and target your leads and customers

GreenRope

Better Email Marketing: How to segment and target your leads and customers. Luckily, we have some experience with segmentation so, for this blog post, I want to break down a few ways to efficiently segment and target your email marketing efforts. Key demographics for segmentation: Geography: Addressed above.