Litmus

OCTOBER 28, 2022

We had a blast connecting with email geeks from all over the globe, especially our speakers, who left us with tons of ideas and inspiration to fuel our own email program. When asked how Apple Mail Privacy Protection (MPP) impacts deliverability , Meyers explained what open rates really indicate.

Open Rate 86

Open Rate Privacy Protection Marketing Management Click Rate 86

Litmus

OCTOBER 14, 2021

And, there’s been a lot of change on the reliability of open rates anyway because of Apple’s Mail Privacy Protection. Then, there’s all the privacy changes going on right now. They’re an indication of general email engagement health, but they don’t tell you how or what or what next.

Marketing Report 78

Marketing Report Email Marketing Privacy Protection Paid Search Agency 78

Martech

SEPTEMBER 2, 2021

As emailers, if revenue were our only KPI, we’d all be blasting out (for the record, I hate this term) emails twice a day, every day. . Take the angst we see among our fellow email marketers over losing the open rate when Apple turns on its Mail Privacy Protection feature in its iOS 15 update. Hello, Clubhouse and TikTok.

Email Marketing 133

Email Marketing Open Rate Privacy Protection Ad Frequency 133

Salesforce Marketing Cloud

APRIL 15, 2024

When I first got into the email marketing space in 2010, the term “batch and blast” was still used to describe email strategy — not exactly focusing on email engagement. Perhaps the most important change is that the concept of “batch and blast” is no longer considered an effective marketing strategy.

Webinar Metrics 121

Webinar Metrics Click Rate Open Rate Blast Campaigns 121

Goolara

DECEMBER 8, 2020

The California Privacy Protection Agency. The most dramatic change from CCPA is the creation of the California Privacy Protection Agency. Previously, the prosecution of privacy violations was left to the California attorney general’s office, which acknowledged they don’t have the resources to bring many cases to court.

Privacy 64

Privacy Privacy Protection Email Marketing Paid Search Agency 64

Litmus

FEBRUARY 27, 2024

It wasn’t long after that Apple launched Mail Privacy Protection , which hides subscribers’ IP addresses… aka making it impossible to tell who opened your emails, if they’re using Apple Mail. Cut through the noise You can’t blast your audience with one message and hope that some of them convert.

Sales Management 88

Sales Management Opt-out Privacy Opt-in 88

Scoop.it

NOVEMBER 3, 2022

As Apple has launched Mail Privacy Protection feature, the open rate might not get tracked correctly and it can lead to too many unnecessary communications. There was a time when people resorted to blast emails and sent generic communications even during the Holidays. Pause the automation workflows if needed. Wrapping Up.

Email Marketing 94

Email Marketing Tips Planning Deliverability 94